Apple News has won over journalists with its human editorial staff, but its business side chafes at the lack of revenue coming from the platform. | Continue reading
The agency's programmatic arm Xaxis has created a short-form video ad format that can run across Snap, Spotify, Twitter and radio broadcaster Global. | Continue reading
The IAB introduced ads.txt as a tool that can help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains. | Continue reading
Timehop's 15-person team ended up creating its own ad server. A year and a half later, CPMs have grown from $2 to $28. | Continue reading
The media startup and The Associated Press are working together to build a blockchain based-technology. | Continue reading
The media startup and The Associated Press are working together to build a blockchain based-technology. | Continue reading
The news publisher is testing a membership program that will let readers contribute $5 to $100 to support its journalism. | Continue reading
“You might call it gaming the system, or you might call it ‘smart innovation'": The industry remains divided on the bid caching controversy. | Continue reading
The platform's first vp of editorial is overseeing an ambitious push into subscriptions. | Continue reading
Amazon’s ad business has been hard for newcomers to navigate with different divisions for first- and third-party sellers. | Continue reading
A consent string is like a map that you can use to ensure your ad buying is compliant and clarifies what data can and can't be used. | Continue reading
“The pay-for-reach model is no longer acceptable.” | Continue reading
These tools, which operate independently, mean an end to dark posts and far more access to information for consumers and for advertisers. | Continue reading
Go90 died because Verizon made the mistake of chasing ad dollars by solving for a business problem instead of fixing a consumer need. | Continue reading
Verizon has decided to shut down its mobile video platform, Go90, effective July 31, sources said. | Continue reading
"Everyone is trying to make things work the way they used to, rather than thinking about privacy." | Continue reading
Women make up half the magazine's online readership, up from 25 percent a year and a half ago, per the magazine. | Continue reading
As Facebook ad prices soar and the feed becomes cluttered with advertisers, direct-to-consumer companies like Brooklinen, Roman and Curology are diverting their ad spends into traditional channels. | Continue reading
“They [Google] thought they could bully everyone into using their own [GDPR] system, and the industry has turned around and kneed them in the balls." | Continue reading
Google's planned meetings to untangle GDPR have become a flashpoint of controversy, dividing publishers. | Continue reading
The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue. | Continue reading
The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue. | Continue reading
California advertising agencies are hoping to give freelancers both the freedom and benefits they want. | Continue reading
"Performance might take a dive, but I’d rather that little blip than headlines saying we’re not compliant, or our advertising isn’t legal under GDPR." | Continue reading
Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. | Continue reading
Publishers can use Google’s ad server to sell displays ads on Apple News, but not pre-rolls or HTML5-based ads. Ad-targeting options are also limited. | Continue reading