This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country. | Continue reading
The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix. | Continue reading
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent. | Continue reading
Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose US users this year, with gr … | Continue reading
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018. | Continue reading
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. | Continue reading
Consumers are monitoring their data since GDPR went live, but few perceive any change in how brands interact with them. | Continue reading
Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute. | Continue reading
Data privacy concerns are driving ad buyers to work closer with their publisher partners. | Continue reading
The popularity of digital video is a key contributor London, 19 April 2018:Â This year, for the first time, adults in China will spend more time with their mobile devices than […] | Continue reading
April 11, 2018 (New York, NY) – Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more […] | Continue reading
April 10, 2018 (New York, NY) – eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor for its flagship product, […] | Continue reading
By 2020, more than $65 billion will be spent on programmatic digital display advertising April 9, 2018 (New York, NY) – Over $46 billion will go to programmatic advertising in […] | Continue reading
London, 2 April 2018: A quarter of all UK digital ad spending will go to social networks this year, according to eMarketer’s most recent forecast. In 2018, marketers in the UK […] | Continue reading
Digital video continues double-digit growth; OTT spend rises March 28, 2018 (New York, NY) – This year, US TV ad spending will continue its decline, according to eMarketer’s latest US […] | Continue reading
March 26, 2018 (New York, NY) – eMarketer is pleased to announce the addition of Andrew Lipsman to its analyst team. Lipsman will serve as principal analyst covering retail and […] | Continue reading
March 19, 2018 (New York, NY) – Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share, […] | Continue reading
March 19, 2018 (London, UK) — In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million ($135 million) in UK revenues this year—almost […] | Continue reading
It will lose 2 million users under 25, but not all are migrating to Instagram February 12, 2018 (New York, NY) — According to eMarketer’s latest forecast on social network […] | Continue reading