Among women in the typical age range with children younger than 18, most use the internet, smartphones and so on. Thus, one must look more closely to see what is special in the ways mothers in particular use digital to meet the demands of their role and, at times, to escape from … | Continue reading
Australia is home to a mature ecommerce market, with a strong majority of internet users participating. And they expect a lot from retailers, research suggests. | Continue reading
Mobile ad spending in the UK continues to show strong growth and is expected to rise 35.0% this year, accounting for 27.0% of UK total media ad spend. This marks the first time that that mobile has overtaken TV ad spending in the country. | Continue reading
Across Latin America, Facebook usage is almost synonymous with mobile Facebook usage, according to data from the social networking site. In some countries, more than nine in 10 regular users are mobile. | Continue reading
Mexico leads Latin America when it comes to pay TV subscriptions, with more than 19 million in Q3 2015. That is nearly one-fourth of all Latin American pay TV subscriptions. | Continue reading
January 2016 research found that 37% of kids and teens in France who use social networking sites cited Facebook as their most frequented platform. | Continue reading
The US digital video advertising market is on pace to nearly double by 2019, according to eMarketer estimates. But concerns around video ad fraud and difficulty with audience verification are affecting video buying, according to US advertisers and agencies. | Continue reading
Despite a general economic slowdown in China, the internet sector shows no signs of abating and eMarketer predicts that digital ad spend will reach $40.42 billion in 2016, a 30% increase on last year’s spend. | Continue reading
The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if it might prove fatal, turning many consumers against email advances from brands. Also, newer forms of digital marketing, such as social media and video, promised a more con … | Continue reading
Since Pinterest launched buyable pins for iOS and Android devices in June 2015, major retailers like Nordstrom, Neiman Marcus and Macy’s as well as emerging online merchants have used them to entice mobile users to make purchases. eMarketer spoke with Michael Yamartino, hea … | Continue reading
Even with digital peer-to-peer (P2P) methods like PayPal and Venmo available, millennials prefer getting paid back in cash, according to January 2016 research. | Continue reading
Consumers in the UK are known to be advanced digital shoppers, and they are also advanced mobile shoppers, particularly on smartphones. When they’re in the mobile environment, retail spending in-app is especially high. | Continue reading
A significant majority of smartphone gamers in Japan play mobile games every day. This fact, coupled with data suggesting many also choose to purchase mobile game content, is contributing to strong revenue for Japanese gaming companies. | Continue reading
Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, eMarketer predicts. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $ … | Continue reading
Research suggests that contextual relevance does not do much to improve ad recall. But audio can make a difference, as can viewthrough. | Continue reading
According to US retail marketers surveyed in January 2016, digital marketing brings bigger returns than offline efforts. More than three-quarters of retailers said their digital ROI was greater than for offline marketing channels. | Continue reading
Digital buyers in India have not much changed the frequency with which they shop digitally or in-store, according to longitudinal research. Though digital shopping has become slightly more frequent, trips to the store have barely budged. | Continue reading
Mobile video accounted for a majority of all mobile data traffic in Russia last year—and one researcher estimates that by 2020, three-quarters of all mobile traffic will come from video viewing. | Continue reading
Consumers use a variety of channels for customer service, and while social media may be another option, some feel that it takes too long to address issues and has limited functionality. | Continue reading
It can be difficult for marketers to encourage users to install mobile apps. And once they do, many abandon the apps, or even uninstall them. According to 2015 research, WhatsApp is the least likely of all mobile apps to be uninstalled by Android users. | Continue reading
Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV are accessed via subscription streaming services. | Continue reading
eMarketer estimates that this year, more than 41 million people in Brazil will make at least one purchase via an internet-connected device, up 10% over 2015 figures. Who is included in that group? | Continue reading
Nearly three-quarters of those surveyed feel that increased security measures are good, but there is a growing sense that the federal government is not doing enough to protect the data of its citizens. | Continue reading
Marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain about how to apply it to their business. According to research from Rocket Fuel, two marketing technology trends likely to see more activity in 2016 are pr … | Continue reading
This year, Cadillac unveiled the next chapter of its “Dare Greatly” campaign, with nine inspiring young innovators, including a 19-year-old who developed a prosthetic limb that can be operated with the mind. Uwe Ellinghaus, CMO of Cadillac, spoke with eMarketer about … | Continue reading
Research suggests that marketers in India already see mobile as a key part of their efforts, even if spending is still relatively low. | Continue reading
Most marketing professionals in Sweden plan to increase their Facebook advertising budget in 2016. Merely 13% plan to decrease it. | Continue reading
Internet users in Canada are becoming more connected, especially when it comes to video viewing, according to 2015 research. | Continue reading
Business executives worldwide are producing significant amounts of digital content and assets, according to an April 2015 report. And, they expect that volume to increase in the next two years. | Continue reading
More than a third of US internet users say gamification features offered from a brand’s mobile app will not influence their purchasing behavior, according to research. | Continue reading
The most popular social network in South Korea is, unsurprisingly, Facebook, according to December 2015 research. | Continue reading
Ad blocking continues to gain ground as more consumers discover how easy it is to install a browser plug-in that eliminates the ads they consider most intrusive—video pre-rolls, displays, interstitials, page takeovers, etc. The consensus is that ad blocking is a headache fo … | Continue reading
Amazon’s fast shipping and lauded customer service have given consumers high expectations for all retailers, especially during the holiday shopping season. Steven Osburn, director specializing in supply chain at management consulting firm Kurt Salmon, spoke with eMarketer a … | Continue reading
Internet usage is pervasive in the US, with eight in 10 people now going online regularly. But consumers’ digital lifestyle has evolved into a multidevice experience, with mobile devices playing a prominent role in 2016. | Continue reading
Consumers in France were not the first to leap on the social networking bandwagon, but visiting social sites is increasingly a mainstream activity for web users of all ages, according to research. | Continue reading
The average cost to get females to install, register for and subscribe to a mobile dating app is higher than the cost to acquire a male, according to research. Mobile operating systems influence app costs and conversion rates as well. | Continue reading
Internet users in South Korea have shifted their trust in the media toward digital, and away from traditional. But in nearby China, the same researcher found trust in traditional holding strong. | Continue reading
Facebook is by far the top social site in Latin America, as in many markets around the world. | Continue reading
Less than 20% of US internet users have used a meal delivery service—like Blue Apron or Plated—even a single time, according to February 2016 research. | Continue reading
Predictive marketing is becoming important among marketers. In fact, more than six in 10 executives worldwide said that achieving a more complete view of the customer helped them more accurately predict customer needs and desires. That made it the leading benefit of a unified cus … | Continue reading
Emojis may just be the new “internet slang.” According to research, more brands worldwide are using them in posts on Facebook and Twitter than did a year before. | Continue reading
Both the commercial TV and streaming audiences in Norway are virtually evenly split between male and female TV viewers. | Continue reading
An increasing share of total sales for Vietnamese businesses are happening online, placing growing emphasis on digital marketing tactics to boost digital sales. Companies report that social networks and search are the most popular channels for such digital marketing efforts. | Continue reading
More top 1,000 retailers have sent a shopping cart abandonment message in 2015 compared to prior years, according to research. | Continue reading
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen. In fact, both categories are still growing. | Continue reading
Ereaders continue to hold their own in the UK, with a quarter of the population expected to use one in 2016, according to eMarketer’s latest user forecast. | Continue reading
Demand for smartphones in India continues to increase, thanks to growing consumer interest in the devices and heavy discounts by the country's online retailers. | Continue reading
The use of data management platforms (DMPs) among industry professionals continues to grow. Yet, those same marketers are skeptical of DMPs' ability to deliver on expectations and business goals, according to research. | Continue reading