Volvo, the automotive brand, is bringing back its 'Escape the City' pop-up for the second time this year. | Continue reading
Lush's Creative Showcase will have technology at the heart of the event next month. | Continue reading
Events this weekend include Grey Goose's Le Grand Fizz Brunch Club, a 'Spirit of Summer' pop-up from Marks & Spencer and Boardmasters Festival. | Continue reading
Shopping centre Westfield London is set to introduce a zip-line experience as part of its Future Forest installation. | Continue reading
Flip flop brand Havaianas is targeting festival-goers at Boardmasters with its latest activation, which has been developed with brand experience and staffing agency Ambient. | Continue reading
Stationery retailer Paperchase and Hello Kitty creator, Sanrio Global, have teamed up to stage a tour of UK Paperchase stores. | Continue reading
Global brand communications agency Invnt has announced that its founding partners, Scott Cullather and Kristina McCoobery, have bought the agency from parent company, Time Inc. | Continue reading
Food Network celebrated the the launch of new show Bakers vs Fakers by opening the UK's first 'Fakery' in London last week. | Continue reading
Vodka brand Ketel One is set to stage a Dutch-style brunch event in collaboration with east London restaurant Paradise Garage. | Continue reading
Insomnia61, the gaming festival, is back for another year at the Birmingham NEC. | Continue reading
Pop 'n Sprinkle, a start-up popcorn brand, has partnered with Vue Cinemas to offer customers a free sample. | Continue reading
Triumph, the British motorcycle manufacturer, is staging a music event to mark the release of its vinyl and turntable, which celebrates the brand's rock and roll heritage. | Continue reading
Exterion Media, the out-of-home media owner, has launched an experiential division. | Continue reading
Mazda, the car marque, is using virtual reality to offer consumers the chance to experience a two-wheel stunt for its latest model, the CX-5. | Continue reading
EE is hosting top YouTube and international football stars in a tournament that will culminate at Wembley Stadium for a third year. | Continue reading
Tequila brand Patrón has teamed up with Hawksmoor's group executive chef Richard Turner to stage a Tribal Banquet at Lost Village festival, which runs from 24-27 August. | Continue reading
Marks & Spencer has worked with brand experience agency RPM to launch a tasting experience in Leeds, forming part of the brand's 'Spirit of Summer' campaign. | Continue reading
Virgin Media has payed homage to its brand ambassador of five years, Usain Bolt, by creating a virtual version of the sports star to run a lap through the streets of London. | Continue reading
London-based ice cream brand Scoop has teamed up with fine wine merchant Friarwood to stage an ice cream and wine tasting on 30 August. | Continue reading
Culinary architects Bompas & Parr are staging what is claimed to be the world's first Sausage Séance, exploring what happens when the art of 'sausaging' collides with the supernatural. | Continue reading
Waitrose is set to launch its first summer festival later this month, and will feature pop-up kitchens, masterclasses, workshops and activities as part of the experience. | Continue reading
Coffee brand Lavazza worked with brand experience agency Amplify to stage an experiential campaign at Wilderness Festival, which finished yesterday (6 August). | Continue reading
Rum brand Mount Gay has teamed up with The Bourne and Hollingsworth Buildings to bring a taste of Barbados to London this summer. | Continue reading
Landsec-owned shopping centre Bluewater has announced a summer focus on family orientated activities to give guests a memorable day out during the school holidays. | Continue reading
Events company The Concerto Group has appointed Raymond Santamaria as its group commercial development director to aid the agency's strategic expansion. | Continue reading
Samsung's Hypercube selfie experience, free workouts from Asics, an experiential campaign from Oreo, LG's dishwasher-themed water park and the return of Goose Island's LDN Block Party are this week's most read stories. | Continue reading
Tequila brand Jose Cuervo is bringing its Tequila Town to Wilderness Festival, which runs until 6 August. | Continue reading
Baby nasal decongestant brand Snufflebabe is staging a First Mates pop-up today (4 August) to celebrate National Friendship Day. | Continue reading
Beer brand Heineken is launching a speakeasy experience at Wilderness Festival, which will incorporate speed dating, stand-up comedy and DJ sets. | Continue reading
Mondelez-owned brand Oreo has launched an experiential campaign to promote its new Choc'o Brownie flavour. | Continue reading
Baking soda toothpaste brand Arm & Hammer will run scientific experiments showing the benefits of baking soda at The Apothecary at Wilderness Festival, which kicks off today (3 August). | Continue reading
Events this weekend include a picnic activation from Leffe, Food Network's 'Fakery' and Wilderness Festival. | Continue reading
Pernod Ricard rum brand Havana Club is launching a series of traditional Cuban Sombremesa-style dinners to celebrate its new Icónica Collection. | Continue reading
Mumm Champagne will launch a floating bar at Hula Hula Beach Club in Croatia, inviting guests to celebrate summer. | Continue reading
Be:Fit Fitness Festival, sponsored by Reebok, is touring the UK with a Be:Fit bus that offers fitness activities. | Continue reading
LG Electronics has teamed up with Citi Summer Streets festival to unveil Manhattan's first water park, celebrating the launch of the brand's latest dishwasher. | Continue reading
Story Events has reported a 59% growth in sales for the 2016/17 financial year, with an increase from £2.17m to £3.46m. | Continue reading
Intu Trafford Centre in Manchester has unveiled what it claims is the world's smallest ice cream van, offering shoppers free ice cream. | Continue reading
Live events agency Clive has opened a new office in Dublin, creating three new positions with additional roles planned for later this year. | Continue reading
The IPM's commitment to proving the effectiveness of experiential is to be applauded, but seeking a universal measurement technique is the wrong approach, says Alex Smith, planning director at Sense. | Continue reading
The eighth annual Twin Peaks festival will return to London in October, offering an immersive experience for fans of the cult TV show. | Continue reading
High-intensity fitness brand Barry's Bootcamp has launched 'Hellweek', which challenges guests to take on seven classes in seven days. | Continue reading
Barcardi-owned elderflower liqueur brand St-Germain opened an immersive Maison St-Germain pop-up from 27-29 July, inviting guests to explore the decadence of summer. | Continue reading
Coca-Cola's relationship with Christmas is a classic example of a brand becoming synonymous with a moment. Fran Elliott of Momentum Worldwide asks if brands should ever try to own a moment. | Continue reading
Gin brands including Plymouth Gin, Bathtub, Portobello Road and Caorunn are set to appear at Gin Bop this year, which takes place on 18 August. | Continue reading
Festival-goers will have the chance to immerse themselves in a virtual reality experience (VR) via the Samsung Gear VR at Boardmasters, Reading Festival and Bestival this summer. | Continue reading
Sportswear brand Asics is hosting fitness sessions in London this summer, inviting guests to release the stress from their working day. | Continue reading
Volvo Cars is staging a pop and rock experience at this year's Camp Bestival, while Rowntree's is hosting its Taste Tour. | Continue reading