General Management - Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts. | Continue reading
With users spending more time online, marketers should strive to keep their connected users engaged. Learn 5 steps to build ecommerce revenue. | Continue reading
Content - B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave. | Continue reading
Advertising - Fraud is an increasingly large problem in advertising, but marketers can (and should) be more proactive in solving it. These two approaches can help. | Continue reading
Sales - You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away. | Continue reading
From frequency to evaluation and tracking, discover the latest email statistics and the state of email marketing, broken down by industry. | Continue reading
With advancements in artificial intelligence and other technologies, understand the trends to watch out for in this content marketing infographic. | Continue reading
Content - Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project. | Continue reading
Social Media - Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ... | Continue reading
Advertising - Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International. | Continue reading