If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Now is the perfect time to do a course correction. | Continue reading
By following these best practices, you can make digital display ads an incredibly cost-effective tool in your marketing arsenal. | Continue reading
Spend some time identifying the biggest barriers in your business and put together a plan to reduce or eliminate them all together. | Continue reading
Look for the question behind the question. Understand what customers are really asking so you can demonstrate that you’re the right choice. | Continue reading
Music is a connector. It connects us to memories, people, and stories. Marketing is about making a connection with your audience. | Continue reading
Here are the must do elements to making your marketing work, so when a client asks, "Will it work?", your answer can be a resounding YES! | Continue reading
Don't rush, create anticipation! Anticipation is a great marketing technique because it creates demand, perceived value and ultimately, it increases sales. | Continue reading
There’s one marketing tactic that we execute for clients that always yields incredible results and that's secret shopping their operation. | Continue reading
Today’s feminism has a very different slant. Check your own gender bias as you roll out new marketing initiatives. Consumers will reward those who do. | Continue reading
Don’t ever ignore the context of how, where and when your communication will fall into the audience’s day. It may just make or break you. | Continue reading
Marketing is everywhere, even in that classic Christmas story, Rudolph the Red Nosed Reindeer! Look for the marketing lessons that every reindeer knows. | Continue reading
If your organization sends out a year-end charitable giving appeal – here's how your efforts can drive more results and cause less of a disconnect. | Continue reading
In a couple weeks, you’ll be in full “business hibernation” mode. But, if we know hibernation is coming, we can use it to our marketing advantage. | Continue reading
When a business connects with a customer who not only likes what they sell but how/why they sell it – that's a sweet spot customer. | Continue reading
It’s easy to get caught up in the nitty-gritty of day to day business but as Thanksgiving approaches, it's the time of year to recognize your good fortune. | Continue reading
I’d like to suggest you adopt a theme of “narrow and deep” for your marketing and even your business model. In other words, narrow your focus. | Continue reading
There used to be a line between your personal life and your professional life. Not anymore. Personal equals professional. | Continue reading
Whether you're a student or seasoned professional, we all need to be doing certain things to keep up in this never static environment that we all exist in. | Continue reading
Public relations is more than just traditional media. I’m guessing that you’re accidentally dabbling in public relations, you just don’t realize it. | Continue reading
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the topic for last week’s column – retargeting – that it can legitimately make the cl … | Continue reading
Whether it’s the pace of life, information overload or that we are doing more with less – everyone is time starved. Here are some ways to get it done. | Continue reading
Showcasing is another new wrinkle that mobile technology has brought to our culture. Retailers have to find a way to leverage it to their advantage. | Continue reading
Honesty is the best policy, especially for those in the marketing world. By honestly practicing honesty, we can change the perception of our profession. | Continue reading
Employees rarely make their company’s brand their own by accident. It takes effort to help your employees understand and internalize the brand. | Continue reading
Disruption isn’t about making a better mousetrap. It’s about making the mousetrap obsolete. How do you know if a new technology has you in it's sights? | Continue reading
The art of selling to women - using our brains gender differences as a filter when creating marketing that resonates with your female audiences. | Continue reading
There's no magic sauce to help you market to women but understanding the physiology of the male and female brain - the science of selling - can help. | Continue reading
Only 2% of web visitors convert on their first visit. That means 98% didn’t, but thanks to retargeting, you’ll get another shot at them. | Continue reading
The best marketing advice I can give is before you say it, print it, record it or announce it – find a way to see it from your customer's point of view. | Continue reading
Business owners want their employees to deliver excellence and the truth is - most employees want that too but excellence doesn’t happen by accident. | Continue reading
Someone has been in your sales funnel and is continuing to show interest but is not buying. What to do? Let the prospect control the pace and direction. | Continue reading
Your website should be thought of as a selling tool and you can use it to move a prospect through the sales funnel and earn their business. | Continue reading
Let's look at the first stage of the funnel - know and see what you can do to interest your web visitors and encourage them to get to know you a little. | Continue reading
Your website is the entry point to your sales funnel. You have to build your site and everything that happens on it with that in mind. | Continue reading
By carefully creating employee benefits that speak to your organization's core beliefs and values, you can build your brand internally. | Continue reading
Is your Facebook page dead in the water? Your page probably still has a place in your marketing mix if your audience values what you share. | Continue reading
Just like halftime is a critical point in a football game, the business equivalent of halftime is equally important to your 2016 business outcomes. | Continue reading
Branding - a marketing term that everyone uses but few actually embrace. Are you following the inside out rule of branding to make the most of your efforts? | Continue reading
Hug your haters? Who wants to embrace those who criticize their company or product? If you're smart -- you do. Customer service is marketing's new frontier. | Continue reading
How hard is your website working for you? If your website isn't one of your most useful marketing/sales workhorses -- you're missing the boat. | Continue reading
Get it done, get it done. We all know what it's like to have too many things to do and not enough time to do them all. Find out how to get it all done. | Continue reading
What kind of branding sticks? Branding that benefits both the consumer and the company. Be ready to be bold, be strong and make audacious promises. | Continue reading
Love referrals? Getting new customers through referrals is great but don't assume they just happen. Create opportunities that make it easy for your clients. | Continue reading
Think of sharpening your saw as an opportunity to keep current in today's always changing environment. You always need to be sharpening your saw. | Continue reading
Every business says that they want their customer's trust but to stand out, build your business around your customer's trust and watch them reward you. | Continue reading
Podcasting is quickly becoming a favorite marketing tool because of its effectiveness. Are you ready to start a podcast as a marketing tactic? | Continue reading
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences w … | Continue reading
I’m all for appreciating our clients. At MMG, we created a special holiday with just that intention in mind called Who Loves Ya Baby Day. It’s not just about being grateful. It’s good business. One of my business idols is Walt Disney. When someone is hired by the Disney organizat … | Continue reading