There's a business lesson on Broadway that we should all pay attention to. It shows us how to take your product or service and turn expectations and “the norm” on its ear. Being different is marketing gold. How can you give a unique twist to what you do so you stand out from the … | Continue reading
Build a business development program that’s tailored to your actual needs by understanding how the basics can give you a factual foundation to put you on the right path. | Continue reading
Most business development plans fail because we try to do too much. We create plans that, if we actually executed on them consistently, would bring too many customers our way. We bite off more than we could possibly chew and then we choke on it. | Continue reading
You have plenty to teach and there’s an audience out there that’s hungry to learn. Podcasts may just be the thing to get your message across! | Continue reading
Marketing/sales and employee metrics can give you a good handle on the trends that have a huge impact on your company’s profitability and viability. | Continue reading
Be very careful assuming that short form copy is the only option in this smartphone driven world. You might be surprised how many of us like long form. | Continue reading
Silence breeds worry and uncertainty whether it's with your client or your employee. Learn how to overcommunicate to keep everyone in the loop. | Continue reading
What does your pricing strategy say about your offerings? There’s a lot more to the underlying messages that come from how you set your prices. | Continue reading
One of the most overlooked aspects of marketing is your pricing strategy. What does your pricing say about your value proposition? | Continue reading
Responding to reviews is both a customer service issue and a marketing function. How you handle the review (or not) speaks volumes. | Continue reading
No matter what your business or how small you are, the Internet and social media touch your business. Whether you engage there or not. | Continue reading
Marketing shouldn’t be wide. It should be deep. Learn how to take people from prospects to customers to all-out raving fans. | Continue reading
You should have a few vital metrics that are at the core of your business’ success and you need to measure and monitor them faithfully. | Continue reading
Don’t try to be everything to everyone. Concentrate on your one thing. Be indispensable to a few who will help you attract more just like them. | Continue reading
Someone else sells what you sell. Our best clients don’t love us for what we sell but how or why we do it. That’s where our mission and vision come in. | Continue reading
“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interesting way to start a marketing book, eh? I just finished a fascinating new book, Killing Ma … | Continue reading
Every business needs to have a clear idea of who they are and what they’re about. Now is the time to develop your company's mission, vision and values. | Continue reading
LinkedIn is a very robust business tool that you should be using to grow your brand, your network and your social credibility. | Continue reading
Once you know which dollar is a good dollar for your organization, it will help you target who your next customers should and should not be. | Continue reading
Gratitude is smart marketing. By creating a spirit of gratitude that expands out to your vendors and customers, you win. Now that's gratitude magnified. | Continue reading
Learn how the smart business owner can create a continuous chain of gratitude that is not only genuine, but yields incredible benefits. | Continue reading
As marketers, the opportunity to actually connect and be of genuine value to our customers has never been more robust - learn how with mobile technology. | Continue reading
Our new marketing reality is that consumers connect with mobile. If we want to stay relevant to the audiences that matter to us, our use of mobile is key. | Continue reading
Mobile is IT in media consumption. But the important thing from a marketing point of view is about our behaviors and choices, not the device of the day. | Continue reading
By creating content with both the right intentions and genuinely helpful information, your customers will reward you with their attention for a long time. | Continue reading
Create email people actually want to read using both intent and content. Get those right and you'll stay in the in-box and move your customer to action. | Continue reading
Online reviews are the new "word of mouth" marketing on steroids. Don't ignore them, learn how to track and monitor those reviews. | Continue reading
Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs of local audiences. Facing a widening range of digital and physical channels that each requ … | Continue reading
Take a look at your marketing tools and procedures. Do they suggest you’re desperate to make a sale or do they convey a sense of abundance? | Continue reading
One of the biggest issues marketing folks face is getting on the radar screen of their prospects. Learn how to do this with just one question. | Continue reading
Implementing these tools will reduce stress and help keep you on track, which ultimately allows you to do better marketing. | Continue reading
Become a partner, not a vendor to your clients, and watch both businesses grow with customers that are delighted in a way that they can’t get anywhere else. | Continue reading
Creating your content machine is all about taking the time and effort to do it right. Once done, your goals will be achieved if not exceeded over time. | Continue reading
The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside d … | Continue reading
Making content part of your marketing mix. Determine what you’re trying to accomplish, identify your audience and then build your hub. | Continue reading
Productivity - It's all about smarter and faster. Check out these tools which will allow you to spend your time in the most productive way possible. | Continue reading
The know • like • trust model is a two-way street. What are you doing to pave the way to trust for your customers and employees? | Continue reading
We’ve seen lots of brands embrace causes but if you’re going to take a stand, be smart about which issues should earn your resources and your reputation. | Continue reading
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that … | Continue reading
When mobile marketing is done well, it’s worth examining. Learn how to manage the obstacles so you don't miss out on the opportunities. | Continue reading
Use your existing work as the building blocks for future work. You’ll love the consistency, the time savings and new tools you can create when you recycle. | Continue reading
It’s your job to roll out the welcome mat and make your customers know how much you’d like to help them and make it easier for them to walk in the door. | Continue reading
If your prospects or clients are in a state of transition, learn how to serve them better, be more empathetic and anticipate their needs. | Continue reading
If you want to be a company that buyers seek out, recommend and remain loyal to – you’re going to have to be better. You're going to have to be different. | Continue reading
If you want your customers to trust you and to grow to rely on you – weave transparency into every interaction and watch the trust grow. | Continue reading
Marketing is an everyday task but sometimes doing nothing can be better. These red flags let you know when nothing is better than something. | Continue reading
Marketing automation is getting more prevalent and more sophisticated. Learn and perfect these best practices now and reap the benefits. | Continue reading
Visuals communicate on more levels than the words you so carefully craft. Give them the respect they deserve and your marketing will be the better for it. | Continue reading