Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately "moves the needle" in changing customer perceptions. The st … | Continue reading
Nanomedicines—typically drugs hidden within nanoscopic fatty membranes ('liposomes')—have potential to transform chemotherapy treatments, improving drug delivery and reducing toxic side effects for thousands of cancer patients every year. | Continue reading
As the war in Ukraine continues, many people are wondering what they can do to make a difference. Some are booking accommodation in Ukraine on Airbnb as a means to transfer money and goodwill. Others are donating household goods to refugee camps. Some are even volunteering to fig … | Continue reading
Recent technological advances have enabled the development of increasingly advanced telescope and astrophysical instruments. This includes the IceCube telescope, which was originally built to detect and examine high-energy neutrinos in the universe. | Continue reading
A new study forecasts how global climate change will affect tropical fish species in Japan. The research, published in the journal Frontiers in Built Environment, predicts that six tropical fish species will expand northward into temperate regions of the Japanese coast as sea tem … | Continue reading
Scientists have developed a powerful, inclusive new tool for genomic research that boosts efforts to develop more precise treatments for many diseases by leveraging a better representation of the genetic diversity of people around the world. | Continue reading
Catastrophic flooding in New South Wales and southeast Queensland has led to lost lives, homes, belongings, pets and livelihoods. | Continue reading
We do not yet know whether the sun-like stars closest to us, the α Centauri A/B binary, harbor an Earth-like planet. However, thanks to new modeling work, we now have a good sense of what such a planet, should it exist, would look like and how it might have evolved. | Continue reading
Muslims' gender values are not nearly as uniform as is often suggested. Islamic religiosity and time spent in Europe shape views on gender, but shape different gendered issues in varying ways, according to a study by Saskia Glas published today in the journal Social Forces. Her r … | Continue reading
Researchers have demonstrated a prototype glasses-free 3D light field display system with a significantly extended viewing distance thanks to a newly developed flat lens. The system is an important step toward compact, realistic-looking 3D displays that could be used for televisi … | Continue reading
In a Swiss cleanroom, this historic object has been taking shape. Made of carbon fiber reinforced polymer, this is the central core of ESA's Hera asteroid mission for planetary defense. | Continue reading
A pair of researchers, one with Notre Dame University-Louaize, the other the University of California, has developed a model that suggests some small spiders may become airborne due to electrostatic forces acting on multiple spider-generated threads. In their paper published in t … | Continue reading
Researchers have identified the gene expression regulation mechanisms that drive the metamorphosis of coral from larvae that float freely in the ocean to sedentary adult reef builder adults. | Continue reading
Managers are feeling stressed and overwhelmed by the impact of the Great Resignation, according to "The Great Resignation: When the Unflappable Manager…Flaps," a new study by Wiley. | Continue reading
Newly discovered species are at a higher risk of extinction than those first described long ago, according to a new study involving researchers at The Australian National University (ANU). | Continue reading
Nearly three decades of close collaboration in space between Russia and the western world seems to be coming to an end. With increasing tensions over Vladimir Putin's invasion of Ukraine, Russia has arguably threatened to crash the International Space Station and refuse to launch … | Continue reading
Green turtle numbers continue to rise on a group of islands where the species has now been protected for more than 50 years, new research shows. Turtles were hunted at Aldabra Atoll in the Seychelles until a ban in 1968. | Continue reading
Ahead of the first global seafood trade show of the year, research sheds new light on differences in seafood marketing messages between different regions of the world. | Continue reading
The rate of glacier ice flow is more sensitive to stress than previously calculated, according to a new study by MIT researchers that upends a decades-old equation used to describe ice flow. | Continue reading
Everyone makes mistakes. And that includes the world's biggest companies, which are reliably prone to gaffes, errors of judgment and wrongdoing. | Continue reading
The World Health Organization officially declared COVID a pandemic on March 11, 2020. Now, two years later, there's light for some at the end of the tunnel. In many wealthier countries, which have benefited from several rounds of vaccination, the worst of the pandemic is over. | Continue reading
For cells to thrive, a complex network of three-dimensional structures assembles to read, copy and produce the genetic materials (DNA) needed for cellular function. Understanding how these structures form, and what happens when things go wrong, is an everyday endeavor for researc … | Continue reading
Physicists have developed new tools to help tone down the cosmic "noise" when searching for signs of particles called neutrinos in detectors located near Earth's surface. This method combines data-sifting techniques with image reconstruction methods similar to the computerized to … | Continue reading
Urbanization and human-caused climate changes have led to increases in heat events around the world. For example, in July 2012, an extreme heat wave hit the Chicago area, causing temperatures to skyrocket to 40 degrees Celsius (104 degrees Fahrenheit) and above. Chicago, like mos … | Continue reading
October 4, 2022, will be an auspicious day as humanity celebrates the 65th anniversary of the beginning of the Space Age. It all began in 1957 with the launch of the Soviet satellite Sputnik-1, the first artificial satellite ever sent to orbit. Since that time, about 8,900 satell … | Continue reading
Most people's lives are largely removed from nature. We spend our days in temperature-controlled rooms, immersed in virtual environments. Our cars transport us from underground car parks to our garages in comfort, no matter what the outside conditions. | Continue reading
As students and families in some parts of Canada approach their spring breaks, busy parents and caregivers everywhere may be reminded of the COVID-19 pandemic's two-year anniversary of March 13, 2020. | Continue reading
The COVID-19 pandemic has exacerbated risks of violence for refugee and migrant girls and women, finds a new report from the Brown School at Washington University in St. Louis and UNICEF. | Continue reading
While our knowledge of dinosaurs and other extinct animals has dramatically increased during the last couple of decades, their gaits—the order and timing of how animals move their legs—have remained a blind spot. | Continue reading
Stunning advances have happened in medicine since President Richard Nixon declared the "war on cancer" just over a half-century ago. | Continue reading
Imagine millions of soapy sponges the size of human cells that can clean water by soaking up contaminants. This simplistic model is used to describe technology that MIT chemical engineers have recently developed to remove micropollutants from water—a concerning, worldwide problem … | Continue reading
Sharks and rays are one of the most ancient vertebrate groups, as well as one of the most endangered. | Continue reading
Australia's catastrophic east coast floods have been described by the NSW premier as a "one in 1,000-year event, a term that has created a great deal of confusion. | Continue reading
A paper published February 9 in Earth, Planets and Space by Japanese earth science researchers analyzed the potential of a dense Global Navigation Satellite System (GNSS) network, which is installed at cell phone base stations, to monitor crustal deformation as an early warning i … | Continue reading
The formation of the greenhouse gas methane is based on a universal mechanism. Scientists at Heidelberg University and the Max Planck Institute for Terrestrial Microbiology in Marburg have made this discovery. The interdisciplinary research team under the direction of Prof. Dr. F … | Continue reading
Prescribed fires, often called controlled burns, have become increasingly important tools for land management and wildlife conservation. Research shows that they not only prevent forest overcrowding and reduce the risk of wildfires, but they also improve habitat for a wide range … | Continue reading
Genetic mutations that almost completely disrupt a natural molecular signaling system in plants can confer the surprising benefit of making the plants more tolerant to high salt levels, a RIKEN-led team has found. This discovery could help to develop new strategies for enabling c … | Continue reading
Poverty and disadvantage put young Australians on the road to a less fulfilling life and schools could play a critical role in breaking the cycle, a new study led by Flinders University says. | Continue reading
A new study finds that some people routinely monitor the behavior of others and are eager to punish those who violate laws or societal norms, especially when they believe authorities have failed to do so. These self-appointed enforcers eagerly embrace the job of keeping order, ar … | Continue reading
UC Riverside scientists have developed a technique for solving a decades-old mystery involving the chemical in turkey that makes people sleepy. Their new ability to map the atoms involved in the production of tryptophan opens the door to new antibiotic and antifungal drugs. | Continue reading
Scientists have produced a map showing where the world's major food crops should be grown to maximize yield and minimize environmental impact. This would capture large amounts of carbon, increase biodiversity, and cut agricultural use of freshwater to zero. | Continue reading
Across the world, girls are more likely than boys to blame academic failure on a lack of talent, according to a large study on gender stereotypes published Wednesday. | Continue reading
Indonesia's Mount Merapi volcano spewed avalanches of hot clouds in eruptions overnight Thursday that forced about 250 residents to flee to temporary shelters and left ash blanketing nearby villages and towns. No casualties were reported. | Continue reading
Endangered mountain gorillas increase the frequency they drink water as the temperature increases, suggesting a likely impact of climate change on their behavior, finds a new study published in Frontiers in Conservation Science. Researchers used 10 years of data from observations … | Continue reading
Each simple RNA virus has a genome, its "native RNA." This genome dictates how the virus replicates in cells to eventually cause disease. The genome also has the code for making a capsid, the protein shell of a virus that encapsulates the genome and protects it like a nanocontain … | Continue reading
The California scrub-jay, a generally non-social bird, can learn just as well as another species of jay that lives in groups, a finding that surprised animal intelligence researchers who devised a novel food puzzle to study cognition in the wild. | Continue reading
When you look at ponds, you might see birds and fish, but you probably don't think about carbon. In fact, Florida's 76,000 ponds store plenty of carbon, and a lot of it escapes into the atmosphere. | Continue reading
Democracy is often messy, filled with competing voices, political arguments and bureaucratic redundancies. But when it comes to immediate disaster response, it's a clear winner over autocratic systems. | Continue reading