What’s your story? It’s shocking how many organizations struggle to answer that question. Sure, they may be making money today … | Continue reading
Welcome to another edition of your Marketing Week in Review, a rundown of some important news in the world of … | Continue reading
At Scribewise, one of our mantras is “without content, you don’t exist.” | Continue reading
A successful LinkedIn content strategy needs a combination of long- and short-form content. Here's how to build an approach that works. | Continue reading
The Marketing Week in Review covers the best content, marketing and PR articles from the week, including Google's AMP success, SEO, software and more. | Continue reading
Lessons learned in the hot-off-the-presses State of Inbound 2016 report from Hubspot. | Continue reading
Content marketing is both art and science. To have success, it's important to make sure you don't get carried away with art at the expense of the science. | Continue reading
Our Marketing Week in Review covers Facebooks's algorithm problem, the agency of the future, and how content marketing can help you grow even faster. | Continue reading
Historically, companies have purchased marketing services based upon billable hours. This is the wrong incentive for content marketing. | Continue reading
Our Marketing Week in Review covers a new Google ranking factor, LinkedIn's best use, and atomizing content. | Continue reading
It's somewhat common for content marketing initiatives to get bogged down. Here are 5 common pain points where content marketing gets stuck, and how to get them unstuck. | Continue reading
Our Friday Afternoon Timewaster covers the best content, PR and marketing articles including pieces on your company's motto, social distribution and content hubs. | Continue reading
Publishing a blog post is not the end of content marketing. You need to get it in front of the audience. Here's a social media distribution checklist. | Continue reading
This week we're reading about business forest fires, Google Analytics, credible content and its distribution. | Continue reading
Creating a successful LinkedIn content distribution strategy requires employee participation. Here's how to introduce your plan and get their buy-in. | Continue reading
When a company hires a content marketing agency, the job isn't done. The client must be an active partner. Here's how to be a good content marketing client. | Continue reading
The Friday Afternoon Timewaster is our roundup of the week's most important marketing articles--perfect for any content marketing or PR professional. | Continue reading
A big question when starting content marketing is whether to hire internal staff or external resources. Here's a balanced look at the arguments for both. | Continue reading
The Scribewise blog explores all things content marketing, digital marketing, social media, SEO, strategy and branding. | Continue reading
Does it matter if your content is long or short? A look at the best practices for content marketing. | Continue reading
Content marketing trends today focus on the need to create high quality content. Easier said than done - but here's a secret for creating high quality content. | Continue reading
If you're content marketing has stagnated, it might be time to try something new. Here are 6 ideas that could provide a boost. | Continue reading
Adam Grant's book "Originals" looks at building teams that can innovate. Here's how it applies to the world of marketing. | Continue reading
A lot of companies focus on content marketing strategy without ever thinking about execution. That's a mistake. Here's why. | Continue reading
Everybody is pushing "content marketing hacks." But they're all lies. Content marketing is hard work. | Continue reading
Email marketing is making a comeback. This infographic shows how to use content marketing and email marketing together,. | Continue reading
Content marketing requires a new mindset - the best way to sell is to stop selling so hard. | Continue reading
Brands - even B2B brands - can stand out from the pack by embracing live streaming video. Facebook Live is an option brands should consider. | Continue reading
Content marketing is about building trust with your audience. However, before a brand can do that, it needs to trust its own customers. | Continue reading
Attention is our most precious resource. You have to earn your customers' attention with high quality content marketing. | Continue reading
Philadelphia data startup RJMetrics has found success using content marketing to achieve marketing goals with their two flagship products. | Continue reading
The final installment of our series on designing a content marketing pilot focuses on understanding what worked and what didn't. | Continue reading
Part 6 of our series on designing a content marketing pilot Execute content marketing pilot program | Continue reading
Part 5 of our series on designing a content marketing pilot How to determine which performance metrics you should measure. | Continue reading
Organizations struggle with getting SMEs to help with their content marketing effort. But those SMEs should be fighting to participate. Here are 4 reasons why. | Continue reading
The fourth in our series on creating a content marketing pilot: how to determine what your team can accomplish - what's possible? | Continue reading
You need to build buyer persona profiles as a foundational element of your content marketing initiative. This is a how-to on building personas that work. | Continue reading
When convincing your organization to start content marketing, a pilot program is often a good first step. Here's how to plan and execute that pilot. | Continue reading
There's still confusion about content marketing and native advertising. This post explains the difference,a nd how they can work in tandem. | Continue reading
Here are tips on how to convince your boss that content marketing will work for your organization. | Continue reading
Gary Vaynerchuk is the well-known, fast-moving and prolific social media and marketing guru. Here are 5 content marketing lessons from "GaryVee." | Continue reading
Corporate storytelling is a buzzphrase you've likely heard. Actually telling compelling corporate stories requires courage in the face of doubters. | Continue reading
Publishing platform Medium announced "Medium for Publishers" raising many questions for content marketers. We discuss what it means in this post. | Continue reading
Love him or hate him, there are marketing lessons to be learned from Donald Trump. | Continue reading
Here's what the "new" Instagram could mean for marketers who have been using the platform for free. | Continue reading
Mobile's role in the workplace, including the B2B world, is increasing. Make sure your B2B blog is optimized for mobile devices. | Continue reading
Determining how much content marketing should cost can be difficult. Here are pointers on how to figure it out for your marketing department. | Continue reading
Brands should create emotional content in order to connect with their audience. But which emotions are best? This post looks at when to use which emotions. | Continue reading