The weather problem

Meteorologists on TV spend most of their time talking about how the weather is right now, right outside. And progress for TV weather often looks like more accurate reporting of the current precipit… | Continue reading


@seths.blog | 2 years ago

“But how will you know?”

It pays to know what something is for. It helps us figure out how to do it better, how to allocate resources and how to know when we’re done. Much of what we build or invest in is complicated… | Continue reading


@seths.blog | 2 years ago

An alternative to hustle

No one wants to be hustled. To be pitched and pushed and most of all, pressured into buying something. Hustle culture has been around for a long time, but the internet–and new forms of it in … | Continue reading


@seths.blog | 2 years ago

When it doesn’t work out

Possibility has a flipside. We need possibility to do our best work. To believe that it might work. To understand that if we do our best work and bring our full selves to the project, we have a sho… | Continue reading


@seths.blog | 2 years ago

Compared to what?

Organized sports, particularly for school-age kids, present a real challenge. The results are easily measured and are on just one axis. Points scored. Winning vs. losing. If we teach a child to ide… | Continue reading


@seths.blog | 2 years ago

Confusing identity with strategy

Who we are isn’t the same thing as what we do. But sometimes, what we do can change who we are. Our identity describes the person we see in the mirror, the groups we identify with, the versio… | Continue reading


@seths.blog | 2 years ago

Uncountable

A mass noun is one that doesn’t take an S when we have more. “Butter” and “Information” are both uncountable in use, because when we only have only one unit of butter … | Continue reading


@seths.blog | 2 years ago

Knowing it can be done

We can improve and magnify things in very short order. Light bulbs, elevators, website technology–give it some time, and people will pile on and all of the important metrics will be sharpened… | Continue reading


@seths.blog | 2 years ago

You can’t beat the algorithm

When a new medium shows up that allocates attention, someone comes out ahead. They win a Google search, amass a ton of FB followers, hit the jackpot on Twitter or even Clubhouse. “They picked… | Continue reading


@seths.blog | 3 years ago

Decoding the sign

A “Deer Xing” sign isn’t there to tell the deer where to cross the road. It’s there to let drivers know that this is the spot where deer often choose to cross the road. Beca… | Continue reading


@seths.blog | 3 years ago

Untenable

You can build a city below sea level, and it might work for a while, but sooner or later, the water will win. Trends don’t determine whether we’ll be able to accomplish something tomorr… | Continue reading


@seths.blog | 3 years ago

Competition vs. activation

Innovators rarely have a competition problem. The challenge isn’t that your market is buying from an alternative provider–the challenge is that they’re buying from no one. The wor… | Continue reading


@seths.blog | 3 years ago

The host’s rules

The language we use, the standards we adhere to, the kind of interactions that are permitted–this is up to the host. You’re at a dinner party, and if you want to be welcomed back, you&#… | Continue reading


@seths.blog | 3 years ago

Ending it gracefully

Just about every business, every initiative and every intervention fails sooner or later. Since that’s demonstrably true, it’s worth considering how you intend to fail when the time com… | Continue reading


@seths.blog | 3 years ago

The discard pile

Walking away from something that we’re used to, even if it’s unjust or inefficient or ineffective–it usually takes far too long. Fear, momentum and the status quo combine to keep … | Continue reading


@seths.blog | 3 years ago

The map is not the territory

And that’s a feature, the reason the map exists. The phrase reminds us not confuse the diagram or model or overview of the situation with the situation itself. Because they’re not the s… | Continue reading


@seths.blog | 3 years ago

Unsponsored

When we do our work without regard for a third party, simply to serve the reader, the customer or the story, we’re creating something that’s unsponsored. The third party shows up when w… | Continue reading


@seths.blog | 3 years ago

Backward about coming forward

If your comment is helpful to anyone else, than it’s generous indeed. Holding back is selfish, because it deprives the group of your insight at the same time that it normalizes non-participat… | Continue reading


@seths.blog | 3 years ago

Investments and expenses

One goes up in value, the other doesn’t. It’s fun to imagine that our expenses are investments, but if they were, we’d call them investments. Our tools can be re-used, and our ass… | Continue reading


@seths.blog | 3 years ago

Everyone is rational

But if that’s true, then why don’t we all agree on the right next step? It could be because everyone has a different experience, different data and different goals. Or, it could be that you are the… | Continue reading


@seths.blog | 3 years ago

Bad Company

The arc of institutions, including governments and corporations, particularly public ones, bends toward short-term thinking, bullying, anti-competitive behavior and laziness. The antidote is persis… | Continue reading


@seths.blog | 3 years ago

“What’s the hard part?”

A useful way to get in sync. “What’s the hard part” is a question that everyone on the team should be able to answer. But you won’t find out unless you ask the question. You might discover th… | Continue reading


@seths.blog | 3 years ago

It’s time to get serious about how we show up in remote meetings. For a year, we slogged through it, but it was exhausting. Not only did we feel lousy at the end of the day, but other people … | Continue reading


@seths.blog | 3 years ago

Fixing Zoom calls: Looking better and feeling better

It’s time to get serious about how we show up in remote meetings. For a year, we slogged through it, but it was exhausting. Not only did we feel lousy at the end of the day, but other people … | Continue reading


@seths.blog | 3 years ago

Jobs to be done

The dog needs to be fed, there’s a blog post to write, a report is due, there’s a meeting at 10, this form from the bank has to be submitted… We can measure our performance (and o… | Continue reading


@seths.blog | 3 years ago

Getting better

The optimism and possibility that come from training and learning in groups is a miracle. It means that, with a little effort, we can level up, become more productive and enjoy the work more tomorr… | Continue reading


@seths.blog | 3 years ago

Enrollment

It’s more productive to offer directions to someone who has already decided to go on the journey. “How do I get there?” is a much easier transaction than, “you must go.̶… | Continue reading


@seths.blog | 3 years ago

Three kinds of ‘fied’

Qualified means that you’ve done the work, earned our trust and could be invited to join us. More than ever, our current technology and the lack of gatekeepers mean that your body of work cou… | Continue reading


@seths.blog | 3 years ago

All at once and quite suddenly!

Well, actually, “after a long slog” is a much more accurate way to describe it. An overnight success almost never is. Might as well plan for the journey. | Continue reading


@seths.blog | 3 years ago

The 30-foot rule

If you’re designing a package, a cover, a fashion or even a meme… The goal is to have it be recognizable from across the room. That doesn’t mean it has to be loud or interruptive.… | Continue reading


@seths.blog | 3 years ago

No fooling

When the world was small, our understanding of ‘reality’ was consistent, which is why a good April Fool’s joke felt right. It tweaked the normal just enough to cause us to wonder … | Continue reading


@seths.blog | 3 years ago

Errors in personification

“The sun is trying to break through the clouds.” “The virus doesn’t like it when people stay home and isolate.” “The computer didn’t expect you to type tha… | Continue reading


@seths.blog | 3 years ago

A thing about ‘normal’

Normal is the thing many don’t notice. Until it changes. And then we can’t unsee how much we had failed to pay attention to. Who’s on the short list for consideration, who is give… | Continue reading


@seths.blog | 3 years ago

Screwdriver clarity

This screwdriver, what’s it for? The one with with black oxide non-slip tips, tri-lobe ergonomic handles, and a special “Speed Zone” at the base of the handle, which allows for fa… | Continue reading


@seths.blog | 3 years ago

Celebrity Art (priceless/worthless)

Why are some paintings so valuable? Works by Rothko or Matisse are worth millions. The Mona Lisa is truly priceless. There are four reasons, all working together, all quite relevant today as we rem… | Continue reading


@seths.blog | 3 years ago

Price, wants, needs and the perils of urgent

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz … | Continue reading


@seths.blog | 3 years ago

Price, wants, needs and the perils of urgent

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz … | Continue reading


@seths.blog | 3 years ago

Cons at scale

Traditional con men do their work one person at a time. It’s a laborious process, earning trust and the benefit of the doubt before ultimately ripping someone off. Toward the end of my dad… | Continue reading


@seths.blog | 3 years ago

And who are you really?

There’s a desire to celebrate our “authentic” self. But perhaps our considered self, the one that shows up when we’re doing our best to be consistent, generous and professio… | Continue reading


@seths.blog | 3 years ago

Certainty, accuracy and leadership

Certainty: Resolute in the face of criticism and implacable when confronting evidence to the contrary. ‘Never in doubt’ is more important than being right. The need to prove strength an… | Continue reading


@seths.blog | 3 years ago

Public companies are too often out of alignment

The public markets can offer a company quite a bit: Cash right now. Liquidity for the future. A currency to help recruiting and retention. And public companies come with a giant caveat: They are ow… | Continue reading


@seths.blog | 3 years ago

The confusion about “sorry”

“I’m sorry that your cat died,” does not mean that I killed your cat. But, “I’m sorry that I stepped on your foot,” does mean that I stepped on your foot. In cre… | Continue reading


@seths.blog | 3 years ago

“Perfect or we’re not going”

When does this rule apply? It doesn’t apply to anyone we’ve ever hired. It doesn’t apply to anything we’ve ever purchased. It doesn’t apply to any project we’ve … | Continue reading


@seths.blog | 3 years ago

Ten reasons to write a book

More than ten, actually. Millions of books will be published this year and for good reason. People rarely regret the effort. Everyone has their own, but here are some of the reasons to get you star… | Continue reading


@seths.blog | 3 years ago

Resilience

The world is going to change, and resilience is our best response. It’s not about building things that always turn out the way we expect. Bulletproof is too expensive, too rigid and requires … | Continue reading


@seths.blog | 3 years ago

The dance between the long tail and the short head

When distribution is scarce, the hits are powerful indeed. AM Top 40 radio meant that if you made that list of 40 hits, you were going to sell a huge number, and if you didn’t, you were gone.… | Continue reading


@seths.blog | 3 years ago

The dance between the long tail and the short head

When distribution is scarce, the hits are powerful indeed. AM Top 40 radio meant that if you made that list of 40 hits, you were going to sell a huge number, and if you didn’t, you were gone.… | Continue reading


@seths.blog | 3 years ago

Technical Generations

“What’s a fax machine?” There are people working today who don’t know. In the 1980s, I produced a book about VCR tapes and video stores that’s so obsolete, you canR… | Continue reading


@seths.blog | 3 years ago