Here’s a quick math problem: if online advertising began in 1993 and there are over 1 billion websites today, how many online advertisements (an industry that in fifteen years hadn’t innovated past blinking banner ads) are...read more | Continue reading
During the 2016 Election, Twitter re-ignited into a place for unfiltered political discussion, rants, and spam...even for the candidates themselves. | Continue reading
The other night, as I was flipping through the channels on TV, I stumbled upon an old, familiar episode of Star Trek. In this story, a planet of humanoids was worried that centuries of civil...read more | Continue reading
Current social media darling, Snapchat, has released yet another update. The change completely transforms the way users view content provided by publishers on the app. The Live stories and Discover sections are now merged into...read more | Continue reading
In the 1960s classic “The Graduate,” a young Dustin Hoffman is comically “enlightened” about the future with one infamous word: “plastics.” Today, I suspect that same smarmy grownup might proclaim “video” as the key to...read more | Continue reading
Facebook announced the decision to target to non-users this week, daring to boldly go where no social network has ever gone before. In their latest bid for internet supremacy, Facebook hopes to expand their already massive...read more | Continue reading
Making the most of your audience really does lead to a healthier bottom line. Here are a few quick fixes to make the most of your existing site traffic. | Continue reading
No doubt you’ve heard of TOMS, the shoe company that shook up the world with their One for One campaign. The idea is simple: For every pair of shoes you buy, TOMS donates a pair...read more | Continue reading
“Do this for me . . . or else” is the general thrust of some customer interactions with haters who believe they can hold businesses hostage simply because social media, reviews sites, and forums include...read more | Continue reading
Although certain industries may be conceded as dull or ho-hum, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications for example, have flooded the marketplace with day-to-day products...read more | Continue reading