WikiTribune, the ambitious community-driven newsbrand backed by Wikipedia founder Jimmy Wales, has restructured after confirming to The Drum the departure of its original 13 journalists. | Continue reading
Following Sir Martin Sorrell’s departure from WPP and Mark Read’s appointment as the new chief executive, most discussion has focused on Sorrell’s new company and Read’s vision for the old one. But one issue has gone unmentioned. | Continue reading
I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year. | Continue reading
San Francisco was a city that we built on rock 'n' roll, but venture capital funds eventually took over. That may soon change due to growing economic and social trends in the martech and investment worlds. | Continue reading
Despite all his rage, is Alex Jones still just a rat in a cage? | Continue reading
The factions do not yet need to pick a red or white rose, but the marketing industry has broken down into two completely separate groups of people who have adopted and now evangelise two very different ideologies. | Continue reading
No, you are not becoming crankier as you approach middle age – music is indeed getting worse every year. And the marketing industry’s obsession with optimisation is to blame. | Continue reading
A generation of people have now grown up seemingly constantly broadcasting their lives on Instagram, sharing their innermost thoughts on Twitter, intimate details of life on Facebook and yet the world seems shocked that we’ve lost any sense of privacy. We now live in an age when … | Continue reading
Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast a … | Continue reading
'Advertising is not the way going forward,' Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite? | Continue reading
The VC industry resembles an 'insane game of high-stakes craps in a Bond film, only with nerds'. | Continue reading
This is an edited version of a talk that marketing keynote speaker and The Drum’s Promotion Fix columnist, Samuel Scott, gave last week at the Synergy Digital Forum in Moscow. The deck with related links and source material is here. | Continue reading
China’s creative industry needs to shift from following to innovating if it wants to keep pace with the country’s thriving technology sector, according to Jones Knowles Ritchies' René Chen. | Continue reading
One way to sell a new type of marketing software is to proclaim that marketing has completely changed, popularise a different model, and show how – conveniently – your platform is a way to be successful in the new paradigm. Is account-based marketing any different? | Continue reading
Almost a year after introducing a two-tiered paywall to its Businessweek magazine website, Bloomberg Media Group will be introducing a similar model to its digital news site, mobile applications, Bloomberg TV livestreams, videos and newsletters, starting from today. | Continue reading
If you have to ask the bank for a loan every year to stay in business, you are not running a successful company. The same is true if the bank is a VC investor. | Continue reading