Gatorade is getting into digital shape for the summer. | Continue reading
Adidas is one brand that grasps the importance of data capture in the context of loyalty programs. | Continue reading
Despite Germany being Amazon’s largest European market by revenue, it is not as competitive as the U.K | Continue reading
Recently acquired customers are insignificant to a brand’s long-term top line if they never return. | Continue reading
The social media savvy brand is once again coloring outside the lines. | Continue reading
Especially useful for watch and jewelry brands. | Continue reading
Imitation is the highest form of flattery, and Chinese companies like Tencent and Alibaba are being showered with compliments. | Continue reading
Consumer behavior suggests that the French beauty shopper is bound by tradition. But the status quo is shifting. | Continue reading
No matter how absurd the idea may seem at first, it can be Dunkin'. | Continue reading
Amid an evolving media landscape, the brand site has become core to establishing trust with consumers. | Continue reading
Reese Canada is dropping its first feature-length film. | Continue reading
As fragrance takes off as a gifting category in China, social media users want a bottle that looks as good as it smells. | Continue reading
There's more to The Bell than meets the eye. | Continue reading
Bath & Body Works wants to be more than another musty, old mall brand. | Continue reading
Loyalty is no longer simply about points and discounts. | Continue reading
As shoppers move down the purchase funnel to research specific brands, sites must be sticky with information to retain customer consideration. | Continue reading
If a brand decides it has the requisite factors for app deployment, it must weigh its marketing strategy just as heavily as its content decisions. | Continue reading
Personal care is going from taboo to tech. | Continue reading
There’s a perfect storm brewing in front of marketers at B2B manufacturing brands. | Continue reading
H&M has a twisted new approach to connecting with consumers. | Continue reading
For the first time in over a century, Hershey's is changing up its iconic chocolate bar. | Continue reading
Same-day delivery is the next battleground for retailers. | Continue reading
Unlike many influencer-brand collabs, this campaign is putting products, not personalities, at the forefront. | Continue reading
Macy's is making the most of summer and social. | Continue reading
Best-in-class labels are redesigning digital experiences around newness, prioritizing their women’s businesses, and redefining loyalty. | Continue reading
Here's how leading brands succeed in driving downloads. | Continue reading
Walmart just announced Q1 earnings and its best comps in nine years. Here’s our quick take. | Continue reading
Dollar General is elbowing its way into the digital world. | Continue reading
The brand's move to the small screen could help it bag more digital shoppers. | Continue reading
Digitally adept outdoor brands are blurring the lines between competitive sport and recreation. | Continue reading
There's more to a good app than an aesthetically-pleasing icon. | Continue reading
Between consumers’ demand for natural and sustainable products and retailers’ profitability demands, personal care brands face abundant challenges. | Continue reading
An excerpt from L2 founder Scott Galloway's new book The Algebra of Happiness. | Continue reading
Snapchat just found its niche in the unlikeliest of places. | Continue reading
Customers are unlikely to retain a brand’s app if they never create an account. | Continue reading
We sorted brands into Leaders, Content-First, Marketing-First, and Laggards. | Continue reading
Role models, like brands, are powerful shorthand for how to behave. | Continue reading
Roe v. Wade is not only the right thing, but the smart thing in a capitalist society. | Continue reading
Snap and Tesla were sold this week. They just don't know it yet. | Continue reading
This week has been the mother of all cloud cover. It could also be summed up as “billionaires behaving badly.” | Continue reading
Scott Galloway thinks it's a place on Earth. | Continue reading
L2 founder Scott Galloway discusses Mark Zuckerberg's testimony in front of the European Parliament on CNBC. | Continue reading
This company might have what it takes to become the next horseman. | Continue reading