Patient Newsletters Help You Subtly Market Dental Services

Are your patients aware of the full range of treatments you provide, and all the ways you can help them? If you are like many dentists, the answer may surprise you. | Continue reading | 7 years ago

7-Step Checklist for Increasing Periodontal Referrals

More patient referrals—all periodontists want them. To help you achieve your goals, follow this seven-step checklist to ensure that you’re on track to increasing your periodontal referrals. | Continue reading | 7 years ago

How to Make New Referring Dentists Partners for Life

A dentist you’ve never heard from before sends you a referral. That’s great news! But simply because that office tests the waters and refers a patient to you once doesn’t mean they’ll continue to do so.  | Continue reading | 7 years ago

5 Inexpensive and Proven Ways to Market Your Dental Practice

Do you want to expand your dental patient base, but you don’t want to spend thousands of dollars to do it? No problem. Here are five high-impact, cost-effective marketing tools you can use. | Continue reading | 7 years ago

Use Data for More Oral Surgery Referrals

From time to time, we receive inquiries from oral surgeons asking how they can tell how well their referral-generating newsletters are performing. One of our first questions for these oral surgeons is this—how are you measuring new patients referred to your practice? | Continue reading | 7 years ago

5 Critical Success Factors for Beginning a Newsletter Marketing Campaign

Below we present five critical success factors for dentists beginning a newsletter marketing campaign. Be sure to remember these as you get started and refer to them as you proceed! | Continue reading | 7 years ago

Dental Patient eNewsletter Best Practices

This is an excerpt from WPI Communications’ new white paper, The Complete Guide to Building a Profitable Dental Practice Through Newsletter Marketing. Be sure your patient newsletters include these valuable must-haves. | Continue reading | 7 years ago

How Specialists Build Relationships with Referring Dentists

Regardless of the type of dentistry you practice, you have almost certainly noticed that the relationship between the referring dentist and the specialist continues to change. Your first thought when you think about these changes may be the shift toward family dentists’ performin … | Continue reading | 7 years ago

January Is the Most Popular Month for Patient Appointments

According to research by ZocDoc, a service that helps patients to book appointments online, January is the most popular month for appointments. This is good news for dental practices that want to start the new year strong. | Continue reading | 7 years ago

Re-energize Your Dental Marketing Newsletter

Newsletters can be a powerful tool for dentists. But it’s not enough to just send out a newsletter and expect it to favorably influence your practice. Your newsletter has to impact your audience for them to care about it. | Continue reading | 7 years ago

Cover Your Dental Marketing Checklist with Newsletters

Marketing is more complicated than ever for dentists. You face a plethora of options, each one more convoluted than the one before. For many dentists and specialists we speak with, this creates confusion and uncertainty. | Continue reading | 7 years ago

Before You Try Writing a Dental Practice Blog, Read This

Dental marketing blogs are growing in popularity, and we can understand why. The Internet is a potentially powerful force for reaching new patients. Certainly, high-quality blogs that meet the criteria we describe below can be assets for dentists. | Continue reading | 7 years ago

Why Referral Marketing Is Best for Dental Specialists

If you had a limitless dental marketing budget, how would you spend it? Would you run prime time television commercials in your community? Would you sponsor every sporting event, from high-school football to your city’s NBA team? | Continue reading | 7 years ago

6 Reasons to Use a Newsletter to Educate Your Patients

You’ve heard of newsletter marketing for dentists. Perhaps you’ve even sent some patient newsletters in the past. Certainly, you have colleagues who send dental marketing eNewsletters to patients. | Continue reading | 7 years ago

Globally Relevant Newsletters

Operating a business in a world filled with diversity translates into presenting yourself as being globally relevant. This means that, as a professional, you have to be attractive to people from many parts of the world. | Continue reading | 7 years ago

Boost Appointment Bookings with Your Dental eNewsletter

Dental patient newsletters can be an indispensable practice-building tool for you, if they are executed well. Be sure you have clear goals when planning and executing your dental newsletter strategy. These should include boosting patient appointments. | Continue reading | 7 years ago

Update Your Website at Year End

A website is often the first and last impression that clients and prospects have of a tax and accounting practice. It “sets the tone” for the way you do business. If you haven’t already set up a website for your firm, don’t delay any longer. | Continue reading | 7 years ago

Most Dental Marketing Plans Miss This Influential Audience

How are you marketing to your professional colleagues who send you referrals? What about those who used to send you referrals but have since slowed to a trickle or stopped? And what about those potential sources who are referring patients to other dentists, but not yet to you? | Continue reading | 7 years ago

Harvard Business Review: Acquiring New Customers Can Cost 25 Times More Than Retaining Them

Attracting new patients is critical. But building patient loyalty is just as important for the health of your dental practice. The cost ratio for acquiring customers, which includes patients, varies, with 10 to 1 considered a well-accepted ratio. | Continue reading | 7 years ago

Seize This Year-End Opportunity

If you’re like many tax and accounting practitioners, your “busy season” typically kicks in from February 1 through April 15, around the time when tax returns are filed. Nevertheless, you may be able to create additional revenue by being more proactive throughout the rest of the … | Continue reading | 7 years ago

Are Your Patients Motivated by Fact or Emotion?

What drives your patients’ dental decision-making? Is it the facts about treatments? Or, are they motivated by their emotions? Perhaps it’s a 50/50 combination of the two. | Continue reading | 7 years ago

Why Discerning Dental Patients Are Good for Your Practice

With more choices than ever before, today’s consumers are highly discerning. They’re able to sift through comparative data and skim reader reviews of vacation packages, books and all kinds of products, quickly excluding options that fail to meet their very high expectations. | Continue reading | 7 years ago

Findings on Dental Patient Behavior and Trends Point to Newsletters

Do you know how you compare with other dentists across the country when it comes to retaining new patients? According to recent research from the Journal of the American Dental Association, dentists across the country retain an average of only 41% of new patients. | Continue reading | 7 years ago

A Newsletter Is an Easy Way to Connect

Give your clients, patients, visitors and colleagues an easy way to connect with you. Besides the usual handshake, another kind gesture is to offer your newsletter as a way to open the door for future conversations. | Continue reading | 7 years ago

Ways Your Newsletter Can Encourage Dental Patients to Book Appointments

Newsletters are a subtle and professional way for dentists, periodontists and pediatric dentists to keep in touch with patients on a monthly basis. They keep your practice top of mind and demonstrate to your patients that they’re important to you. | Continue reading | 7 years ago

Why the American Association of Endodontists Recommends a Newsletter

In their Marketing the Endodontic Practice report Part 1: Referral Outreach, the American Association of Endodontists advocates newsletters as having the potential to be “an excellent marketing tool for your practice.” A newsletter, the report says, “allows you to reach a large n … | Continue reading | 7 years ago

Generate More and Better Professional Referrals with a Newsletter

You know the reality of your referral flow. Having been in practice for years, you have more than seen the changes. You lived them. Dental specialists all over the country are contending with a declining pool of referring dentists, along with increased competition for treatment. … | Continue reading | 7 years ago

Do Dental Marketing Give Away “Gimmicks” Work for Periodontists?

Giveaways, incentives, gifts, discounts or special promotions in general are some of the most controversial topics in dental marketing. Do these methods have a place among your periodontal practice building tools? | Continue reading | 7 years ago

Why Your Patient Newsletter Open Rates Are Declining

E-mail is a popular method of communication between patients and dentists. Of course, when you are sending a dental newsletter to your patients, you want it to get their attention. One of the best metrics to find out if it is would be to review the analytics. | Continue reading | 7 years ago

How Often Should You Send Dental Patient Newsletters?

How often should I send my newsletter? This is a common question for dentists looking for the most appropriate balance for their patient contact programs. They want to send the right number of communications to their patients, without too much time lapsing between their newslette … | Continue reading | 7 years ago

How to Determine if You Should Outsource Your Newsletter or Keep It In-house?

It’s easy for many professional practices to make the determination that they want to reach clients or patients with a newsletter. They see the value in regular, informative communications. Successful peers are distributing newsletters, and it works for them. | Continue reading | 7 years ago

3 Critical Questions for Growth-minded Accountants

Plenty of successful accountants are aware that WPI Communications, the leading provider of such accountant client newsletters as Client Information Bulletin and Accountant Client eNewsletter, recommends that all growth-minded CPA firms use a newsletter to stay in touch with thei … | Continue reading | 7 years ago

Why Dentists Overrate Patient Satisfaction

Patient satisfaction is an old-fashioned and overrated concept.That’s because, today, successful dentists can’t afford to simply satisfy their patients. They must continually work to build patient loyalty. Think of them as raving fans, as authors Kenneth Blanchard and Sheldon Bow … | Continue reading | 7 years ago

Newsletters Raise Financial Planners’ Credibility

How solid are your relationships with your clients? Certainly you have some die-hard, extremely loyal clients. But what about the majority of them? Are they committed to having all of their financial planning needs managed by you? Are you the first place they come for advice? Or … | Continue reading | 7 years ago

The Dangers of Creating Your Own Practice Newsletter

More and more professional practices are leveraging newsletters to build their practices, whether they are marketing directly to clients or patients, or to referring professionals. While there are a myriad of benefits to practice-building newsletters, there are pitfalls in design … | Continue reading | 7 years ago

Make Your eNewsletter Sign-up Process Simple

How easy do you make it for your clients or patients to sign up for your newsletter? Make it easy, and more of your current―and future―clients and patients will opt in to these communications. It really is that simple! | Continue reading | 7 years ago

Does Your Professional Practice’s Newsletter Show Your Personality?

How would you describe your professional practice’s personality? Apart from being professional, how else would you describe it? | Continue reading | 7 years ago

Does Your Dental Patient Newsletter Accomplish These Five Objectives?

Dentists, do you accomplish these five critical objectives with your patient newsletter? If not, you’re sure to be missing opportunities. | Continue reading | 7 years ago

For Practice Marketing Newsletter Content, Think “Small”

To get readers’ attention today, your marketing communications must be concise and easy to digest, no matter how technical your practice area. It may sound paradoxical, but it’s true: You’ll get bigger results with newsletter content marketing if you think “small.” | Continue reading | 7 years ago

Tips for Double-checking Your Dental Newsletter

Every communication you have with your patients is important. Whether it’s a phone message or a visit to your office, each interaction represents your practice. The same is true for your dental marketing newsletter. To ensure you always convey the best possible impression, it’s c … | Continue reading | 7 years ago

Five Reasons to Use Newsletters to Become the Authority in Your Practice Area

We’re well into the information age. But in many ways, it’s also the “misinformation age.” It’s easy to access information today; paradoxically, finding reliable, credible sources is difficult. That’s why trustworthy resources are more important than ever. | Continue reading | 7 years ago

Three Ways to Make Your eNewsletter Action Oriented

Newsletters are valuable tools for professional practices seeking to build loyalty and credibility among their existing patient or client base. But are you using your newsletter to encourage readers to take actions that help build your practice? Here are three ways to ensure your … | Continue reading | 7 years ago

Your Dental Newsletter Marketing Should Be Like Regular Brushing and Flossing

For your dental marketing newsletter to be effective, it has to be a regular part of your practice’s routine. As is the case with fundamental dental hygiene such as brushing, flossing and regular trips to the dentist, your newsletter must be a predictable and ongoing part of your … | Continue reading | 7 years ago

The Five Critical Success Factors for Growing Your Dental Practice Through Newsletter Marketing

This blog post is adapted from WPI Communications’ popular white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. These are the five critical success factors for a dental newsletter marketing campaign. Dentists are well advised to incorporate thes … | Continue reading | 7 years ago

Extend the Impact of Your Dental Newsletter

Dental patient newsletters appear in patient’s e-mail in-boxes once a month. For dentists seeking to extend the value of their newsletters beyond the in-box, there are some fantastic ways you can make an ever greater impact with your dental direct marketing. | Continue reading | 7 years ago

Newsletter Marketing Best Practices

These four tips are from WPI Communications’ white paper, The Complete Guide to Newsletter Marketing for Your Professional Practice. That resource shares valuable eNewsletter marketing best practices for professional practices. Be sure your practice newsletters include these valu … | Continue reading | 7 years ago

Tips to Grow Your Dental Practice with Newsletter Marketing

Here are five tips from WPI Communications’ white paper The Complete Guide to Newsletter Marketing for Your Professional Practice. These are just some of the ideas from this insightful white paper that will help dentists build a profitable dental practice by increasing patient re … | Continue reading | 7 years ago

Is Your Practice Referral Minded?

It is imperative that all professional practices seeking growth focus on generating referrals. How do you determine if your practice is referral minded? Read on to find out. | Continue reading | 7 years ago