Don’t push customers through your sales cycle. Instead, pull them through their purchasing cycle with active listening and killer questions. | Continue reading
This week's must-listen marketing podcasts explore how human behavior shapes content success, plus predictions for the future of digital marketing. | Continue reading
When you “do it for the gram,” you want the most views possible for your Instagram Stories. Strategic use of hashtags can get you there. | Continue reading
This foolproof guide explores why marketers should consider Instagram influencer campaigns and how to build campaigns with the best influencers. | Continue reading
As Snapchat continues to grow and evolve, so does its userbase of brands. Here are five creative examples of how companies are using Snapchat. | Continue reading
Facebook algorithm changes don't mean you should abandon the Facebook News Feed. Here are nine ways you can still succeed, from Jay Baer. | Continue reading
Highlights from this week's best marketing podcasts include vital lessons on trust, transparency, storytelling, and sourcing sure-fire content topics. | Continue reading
Social media platforms are beginning to outgrow their terminology. When will we stop calling all these increasingly interconnected networks "social media"? | Continue reading
Based on content marketing strategy work with large corporate clients, Jay Baer and Convince & Convert built this list of 10 content marketing commandments. | Continue reading
New research from Emma reveals today's greatest email marketing challenges. Here's what marketers have to say about the email issues they face. | Continue reading
Instagram's challenge is switching a user’s mindset from passive browsing to active shopping. Here's how to make the most of that purchase intent. | Continue reading
Learn about honest customer service in action, digital cocoons, and topic modeling in this week's recommended marketing podcasts. | Continue reading
Carmen Collins, manager of Cisco’s talent brand social media team globally, shares strategies that can guide you in planning your own live video strategy. | Continue reading
From Jay Baer, 4 ways content marketing is a better way to implement a newsjacking strategy, in comparison to social media. | Continue reading
New research from ClearVoice explores the most-cited challenges for marketers, including time, quality, distribution, and more. | Continue reading
Connect with even your hardest-to-reach audiences using targeted social campaigns, niche content, and intentional amplification. | Continue reading
Don't churn out the same influencer round-up post everyone else is doing. Use these influencer content ideas to supercharge your on-site conversions. | Continue reading
Most writers focus more on generating new posts than analyzing what they've already created, and that's a shame: Your old content is a huge asset. | Continue reading
Top 10 social media and content marketing articles from Convince & Convert in 2017, including tips, tricks, templates, and more. | Continue reading
The analytics strategy can supercharge your B2B marketing. Go beyond surface-level analysis with these advanced Google Analytics techniques. | Continue reading
Get the scoop on cryptocurrency, the future of work, and where brand storytelling goes wrong in this round-up of the week's best marketing podcasts. | Continue reading
Stay current (and keep yourself entertained, you hard-working social media marketer) with these must-follow Instagram accounts. | Continue reading
Eleven 2018 social media predictions from Spredfast, with commentary and feedback from Jay Baer and Convince & Convert. Do you agree, or disagree? | Continue reading
Use these four statistics from 2017's best marketing research to focus, simplify, and strengthen your 2018 marketing plan. | Continue reading
It's human nature to resist change, and your employees are no exception. Social media can help your company navigate tricky transitions and manage change. | Continue reading
This four-phase approach to search optimization is the key to keeping your blog posts relevant. Get all the details in one handy infographic. | Continue reading
In this week's marketing podcasts round-up, guests get real on trusting technology, predicting the future, and where they turn for inspiration. | Continue reading
Social media is the perfect channel for marketing to schools, where teachers are influencers. Connect with schools on social media using these strategies. | Continue reading
Despite increasingly strict FTC guidelines on where and how to disclose endorsements, many Instagram influencers continue to push their luck. | Continue reading
Why do some content marketers succeed and others fail? Jay Baer analyzes new research and identifies the gaps that matter. | Continue reading
As these four studies prove, 2017 brought serious changes to e-commerce, AI, consumer attitudes toward shipping, and more. | Continue reading
This small business's influencer success offers a blueprint for taking your influencer marketing from rainy-day tactic to sustained strategy. | Continue reading
Your video's YouTube ranking lives and dies according to how long viewers spend watching it. But there's another major ranking signal that may surprise you. | Continue reading
Hear marketing's most trusted experts weigh in on mastering Facebook ads, engaging fans, and the power of "no" in this week's best marketing podcasts. | Continue reading
So your brand made a splash on social media and garnered earned media attention because of it. Here's what you, as a marketer, should do next. | Continue reading
Slideshare is fraying like the hem on a K-Mart dress. Is it too late to save, and who's at fault? Jay Baer digs in. | Continue reading
Ditch the siloed approach to social media marketing and social customer service. Unify your service and marketing, and reap these six rewards. | Continue reading
Video consumption is on the rise. These three video marketing strategies are the keys to mastering your audience's new favorite content format. | Continue reading
A master marketer and networking expert shares his five best tips for building stronger, more meaningful, trust-based business relationships. | Continue reading
For better company culture, invest in your employee-focused internal marketing the same way you invest in your customer-facing campaigns. | Continue reading
This week's top marketing podcasts explore Net Neutrality, finding the perfect content ideas, and turning customer feedback into marketing gold. | Continue reading
Tracking and engaging customers throughout increasingly fragmented customer experiences requires a new kind of marketing automation. | Continue reading
As much as we might like to think of ourselves as purely rational consumers, emotion converts, particularly when it comes to video marketing. | Continue reading
Despite the promise of painless, instantaneous customer support, most live chat and chat bots suck. Here's why. | Continue reading
Change is in the air for B2B content marketing, as B2B brands begin to invest more resources in content strategy. Keep an eye out for these trends in 2018. | Continue reading
Digital marketing needs to show a real return on investment, not flash. That means embracing performance marketing, not programmatic. | Continue reading
This week's curated list of can't-miss marketing podcasts explores workplace empowerment, using humor in brand messaging, and the power of words. | Continue reading
Amazon is getting serious about influencer marketing. Is this good news, or very bad news? Jay Baer analyzes the plusses and minuses. | Continue reading