Social Media - Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, Why is that? Wonder no longer. | Continue reading
Career Management - The fear of public speaking is as old as humanity itself. Snakes in the stomach. Sweaty palms. The urge to run away... If you can relate, maybe it's time for ... | Continue reading
Email Marketing: Marketing Podcast - SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the Later folder. | Continue reading
Marketing Strategy - Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i. | Continue reading
Brand Management - If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers. | Continue reading
Content - Want to make sure your content stands out online? Make sure it's adaptable and intelligent. The following tips show you how to make it so. | Continue reading
Marketing Strategy - The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. | Continue reading
Metrics & ROI - MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons. | Continue reading
General Management - Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would ... | Continue reading
Social Media - Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone? | Continue reading
Email Marketing - Win more business by using these medal-worthy email marketing strategies. | Continue reading
Social Media - This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show ... | Continue reading
Sales - Sales reps are paid to do one thing and do it well: close new business. Unfortunately, they often get saddled down with less-pressing, time-sucking responsibilities. | Continue reading
Metrics & ROI - Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria ... | Continue reading
Web Sites - Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group. | Continue reading
Metrics & ROI - Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson ... | Continue reading
Customer Relationships - Marketing automation systems can help you simplify your workflowbut they don't enable the kinds of small meaningful gestures that are the basis of strong relationships. (They should.) | Continue reading
Advertising - Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen. | Continue reading
Web Sites - As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers. | Continue reading
Content - As any good journalist will tell you, you don't have to have a degree in a topic to write about it welland confidently. Even so, creating content for a company ... | Continue reading
Career Management: Marketing Podcast - Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education. | Continue reading
Search Engine Marketing - Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. | Continue reading
Mobile - Use geolocation to identify where a subscriber is located and then deliver personalized content or offers to that user's location. | Continue reading
Content - Unless your blog post is structured in a way that is easy to read, it won't perform to its full potential. Consider using these elements when you structure your blog ... | Continue reading
Metrics & ROI - Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive ... | Continue reading
Marketing Strategy - B2B marketers say the most important goal of their data management strategy is to improve ROI measurability, according to recent research from Openprise and Ascend2. | Continue reading
Web Sites - Maybe? A little? Probably? Yeah... a fast-loading website contributes both to better results via search and to better user experience. And it need not be difficult or expensive to speed ... | Continue reading
Mobile - Google's Accelerated Mobile Pages (AMP) project has been adopted quickly by some publishers. Should you, too, when it becomes available? And what would the impact be on your purchase funnel? | Continue reading
Email Marketing - Triggered email campaigns receive significantly more engagement than other types of messages, yet they are still not widely used by brands, according to recent research from Yesmail. | Continue reading
Career Management - Does your personal brand need freshening up? Check out these 10 tips to get started. | Continue reading
Social Media - This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ... | Continue reading
Customer Relationships - Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may ... | Continue reading
Content - The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just ... | Continue reading
Brand Management - Amazon and Netflix are the most buzzed about brands in 2016, according to recent research from YouGov BrandIndex. | Continue reading
Social Media - Companies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks. | Continue reading
Email Marketing - Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise savvy marketers misuse email in a way that ultimately alienates customers. Here are six common ... | Continue reading
Customer Behavior - Some 85% of American parents plan to use a smartphone to help with their back-to-school shopping this year, according to a recent report from Retale. | Continue reading
Marketing Strategy - The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ... | Continue reading
Marketing Strategy - Today, going global can be achieved more easily than ever—if you have the right strategy and solutions in place. Here are a few things you need to know about forming ... | Continue reading
Social Media - Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect. | Continue reading
Advertising: Marketing Podcast - Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. | Continue reading
Customer Relationships - Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? | Continue reading
Social Media - Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience. | Continue reading
Segmentation - Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. | Continue reading
Content - Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review ... | Continue reading
Marketing Strategy - Many companies rely on an ad or marketing agency to fulfill their content needs. But there are advantages to building your own, internal brand newsroom. Here are five of those ... | Continue reading
Brand Management - Inspiring and evoking feelings of brand love aren't accidental occurrences. Cultivating and fostering it require a purposeful, methodical, and strategic process that builds meaningful relationships over time. | Continue reading
Marketing Strategy - Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is growing in influence within their organization, according ... | Continue reading