Some problems, when well solved, lead to making things better. Some problems give us a chance to get back on course. And some problems are opportunities to be generous. But many of the problems that we seek to solve are actually invented, and maybe we could benefit by simply walk … | Continue reading
There are two franchised pack-and-ship shops about equidistant from my home. One has a 4.5 rating and is reliably busy. The other has an astonishingly low 1.5 out of 5 rating. The physical plant is virtually identical, and the marketing and promo are the same. The only difference … | Continue reading
Here are some books and household items that I wanted to share. I’m mostly into audiobooks these days–a good narrator combined with a good author is pretty rare and wonderful… It turns out that a breakthrough rice cooker is a bargain, even if it seems expensive at first. The Cuck … | Continue reading
We have more ways to offer instructions than ever before, but it’s not obvious that we’re getting better at it. Not just the operator’s manual, but every way we have to teach and offer instructions… Some (uncategorized) things to consider: The first manual I created, in 1983, was … | Continue reading
When an organization first sets out to have an impact, it discovers that it has no customers, no clients, no constituents. So it shows up, it makes an offer and it listens. The early days are exciting. Customers are seen and heard and served. Variations are created and value is p … | Continue reading
Getting the word out is easy to measure and exciting as well. Focusing on this misses the point. You might be able to get a song played on the radio, but will the song motivate listeners to show up at the concert? The math is simple: You can’t build a freelance career or a restau … | Continue reading
If every building in the shopping district in a big city was owned by one landlord, rents would go up. So would the prices of everything sold. The landlord would keep a significant percentage of each store’s profits and innovation would suffer as well. Google’s monopoly is real. … | Continue reading
Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. They sold a lot of manuals, but I’m guessi … | Continue reading
It might be the high fidelity of a good LP on a great turntable. It sounds just like the original recording. It might be the high fidelity of loyalty. No shopping around for a momentarily better deal. It might be the high fidelity of genre. This is just what you hoped it would be … | Continue reading
Many businesses thrive by helping people deal with projects that feel like they have high stakes. A kid’s first haircut, the offsite storage of data backup, an upcoming family reunion, a medical procedure or the inscription on a sentimental piece of jewelry or watch. But, if the … | Continue reading
“Yes” is magical. It brings possibility and forward motion. But it’s almost impossible without “no” and no can be just as frightening. First, there’s the no of “I can’t go for that.” The no of refusing to race to the bottom, the no of avoiding the selfish hustle, the no of walkin … | Continue reading
Protests let off steam. They organize people who might not show up by creating a moment in time where there’s enough opportunity and social pressure that they participate. A protest sends a message. But almost every time, the very things that made a protest appealing mean that it … | Continue reading
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises m … | Continue reading
The scam era is upon us. Aided by AI, borderless currency and the internet of things, there are more people than ever before making a living hustling to steal, impersonate, defraud and otherwise violate our trust. When the world was inconvenient, this was difficult. The banker me … | Continue reading
Lots of people go to the beach but very few get in the water. 3,000 students go to the football game to watch 20 of their peers play. And we go to a conference to meet people and connect, and then spend most of our time hoping someone else will see us and care enough […] | Continue reading
A phrase that’s been showing up recently is, “no pressure.” It usually comes in a pitch letter of some sort, written by someone who isn’t in a position to exert any pressure. So why say it? It’s a bit like, “while supplies last.” And “to be honest…” which is perhaps the most self … | Continue reading
This is one of the great benefits of learning. It’s also a common challenge. When we get better at something, it is preceded by a moment of incompetence. In that moment, we’re not exactly sure how to do it better, but we realize that the way we’d been doing it wasn’t nearly as us … | Continue reading
If you knew then what you know now, would you have made the same decision? In the last fifty years, more than 25,000,000 Americans have died prematurely due to cigarette smoking. Worldwide, it’s significantly higher. That’s fifty times as many U.S. citizens as died in World War I … | Continue reading
Consider purple.space a new community for professionals to connect without hustle. Peer-to-peer support, brainstorming, community workshops, coaching, dailies and more. Distributed work doesn’t have to be disconnected work. Freelancing, creating, and leading can feel solitary, ev … | Continue reading
The minimum viable product is a powerful way to find out if your solution is going to find a market. Bean-to-bar chocolate in the US didn’t happen because someone raised millions of dollars, built a factory and got shelf space at the A&P. It happened because John Scharffenberger … | Continue reading
Engineering is the powerful practice of being able to deliver artifacts that do what they’re supposed to. Bridges that don’t fall down, software that runs, IV leads that don’t get infected. But if we want to create something, it helps to know what it’s for. That simple question, … | Continue reading
Steve Pressfield defines Resistance as the inertia, stories and excuses we manage to create to avoid powerful or creative work. Writer’s block, procrastination, overconfidence, or a belief in un-delivered talent are all symptoms of resistance. Knowing that it has a name helps us … | Continue reading
I used to drive 200 miles to Boston once a week or so. After a few trips on the highway, my subconscious figured out that getting behind a few trucks for the entire ride enabled me to spend four hours without using much conscious effort on driving. Every day, we make decisions. T … | Continue reading
An echo chamber is created by a marketer to assemble a group of people who are insulated from conventional discourse. It can happen to sports and music fans, to investors, to companies that have confidence in their view of the world, or to social or political gatherings. We suppo … | Continue reading
My colleague Ava Morris is running her Song of Significance Workshop on Friday, October 6. It’s powerful, effective and personal. It runs worldwide, in Zoom, and it’s completely interactive–every participant participates. This will be the third session… the first two got rave rev … | Continue reading
I’ve been working hard on my juggling (actual juggling, not metaphorical juggling). The secret, as I wrote about in The Practice is the throwing, not the catching. If you get the throws right, the catches are easy. The way to focus on the throws is simple but culturally difficult … | Continue reading
We often develop slang or codewords to keep the others from understanding what we’re saying. Here’s an example (thanks BK) of the lengths that some are going to be able to take about Chinese politics. Of course, if you come up with a concealed enough code, the people you’re talki … | Continue reading
In computer science, Big-O notation is a way of talking about what happens to a solution method when the inputs start to increase. For example, sorting numbers is an easy problem when there are only five or six, but when you have to sort 5,000, a totally different algorithm is ne … | Continue reading
Fabled author Ursula Le Guin had a sign over her desk: Is it true? Is it necessary or at least useful? Is it compassionate or at least unharmful? Not a bad place to begin. | Continue reading
For more than 130 years, we’ve celebrated Labor Day in the US and Canada. And May Day has been around about as long. Around here, it’s become mostly a seasonal marker, but it was founded to devote just a day to something that deserves much more… to commemorate and celebrate the w … | Continue reading
Adults make choices and live with the consequences. No one else should tell us what flavor of ice cream we prefer, or what career to choose. We’re good at knowing what we want. In practice, this works really well for certain kinds of decisions. But when we add the network effect, … | Continue reading
When a friend shows you work in progress, your best contribution is to imagine the point of view and preferences of the person it is being created for. “I don’t like it,” isn’t useful, because it’s not for you. “I could imagine that someone who wants x, y or z would be looking fo … | Continue reading
If you want to be a poet, write poetry. Every day. Show us your work. If you want to do improv, start a troupe. Don’t wait to get picked. If you want to help animals, don’t wait for vet school. Volunteer at an animal shelter right now. If you want to write a screenplay, write […] … | Continue reading
A great use of ChatGPT and other AI is to paste relevant text into the chat box and ask for a summary. I did this with 300 suggestions that came via a Google form and it did the work better, faster and with more clarity (and less bias) than a person would. Often, we’re clouded [… … | Continue reading
In a breakthrough study by Alex Berke at MIT, she and her team showed that labeling a menu item as vegan significantly decreased how many people would order it. In similar conditions, it turns out that more people choose exactly the same item if it doesn’t carry that label. One c … | Continue reading
Belief makes us human. Belief is our tool to dance with a possible future, confront our fears, and build community. Our personal taste and our preferences belong to us as well, helping us believe in ourselves. For millennia, belief thrived in most parts of our lives. We didn’t ne … | Continue reading
Sometimes it’s obvious, like the $1 that you get charged for using an ATM or a credit card, and it’s simply not worth the hassle to walk a few blocks. And sometimes it’s not, like the cost we all pay for the conveniently wrapped fruits or vegetables at the market–wrapped in plast … | Continue reading
If your job feels like a dead end, it might be because you’ve traded agency and responsibility for the feeling of security. But real security lies in creating value. Creating value isn’t easy, but it’s resilient and generous and often profitable. “How do I create more value?” is … | Continue reading
The future isn’t the same as the past. Technology develops, systems change and most of all, someone cares enough to make things better. The maverick isn’t the selfish gunslinger of myth. In fact, she’s focused on resilient, useful interactions that change what we expect, pushing … | Continue reading
It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your instruction manual would benefit from some more photos and better in depth explanation. M … | Continue reading
For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. Speaking up is a skill, and we can only improve it with practice. | Continue reading
Placebos work and placebos spread. We’re wired to believe something, but the specifics of what we believe often come from other people. When there were a limited number of channels, mainstream ideas were the focus of our conversations, because the mainstream was all that was wide … | Continue reading
Childlike involves wonder. It’s the ability to see the world with fresh eyes and create magic. Childish, on the other hand, is living as if there are no consequences. Over time, we’ve gotten very good at meauring the long and short-term consequences of our actions. And good at ig … | Continue reading
The Carbon Almanac is now available in Spanish. For free. Free to download, free to share and free to print a copy at home. While the book has been traditionally published around the world (in Italian, Czech, Chinese, Korean, Japanese and Dutch), no Spanish-language publisher was … | Continue reading
In the life of every enterprise, the moment arises when a choice has to be made: Are you here for your customers, to give them what they seek, or are you trying to do something to your customers, to squeeze out extra income? This doesn’t mean that the only path is to keep lowerin … | Continue reading
Hardy came home from school and proudly showed his mom the cheap plastic trinkets he had earned that day. “I stood quietly on the dot and so I got some tickets. And if I stand on the dot quietly tomorrow, I can get some more prizes!” First grade! That’s one way to indoctrinate ki … | Continue reading
at sticking around. In fact, that’s what it’s best at. New research shows that computers and robots are now better at solving CAPTCHA puzzles than humans. This was inevitable. The interesting question is, “how long before they go away?” First, someone has to decide that it’s thei … | Continue reading
A car cut me off on the highway the other day. The car was going nearly 100 mph. Was the car a new Porsche 911 GT3 or a used Toyota Camry? The thing is, there are more than 1,000 times as many Camrys on the road. But our instinct is to pick the vivid and […] | Continue reading