If you’ve borrowed money or sold shares, you’ll need to build something that’s worth more than your labor. Here are some key pillars where value lives: Customer tractionPermissionDistributionThe network effectSmallest viable audience Customer traction is the big one. Every day, a … | Continue reading
Particularly when it comes to the future. And perhaps about the past. More often than not, we find ourselves in situations where we don’t know. Where we can’t know. That’s a given. The open question is how often we claim that stance. If it feels uncomfortable or awkward to acknow … | Continue reading
The things we do each day, every day, often arrive without intent. By the time we realize that they’re now habits, these random behaviors have already become part of how we define ourselves and the time we spend. Bringing intent to our rituals gives us the chance to rewire our at … | Continue reading
Perhaps you only acknowledge and focus on problems where you know and are comfortable with the appropriate response. Denying the existence of the other ones is easier than dealing with them. Or it might be that you only choose to see the problems that are actually situations, tha … | Continue reading
Human beings never reveal all of our emotions. We don’t simply blurt out the first thing that pops into our head in a meeting, or insult someone upon meeting them. We’re able to give people the benefit of the doubt (which requires doubt before we can offer the benefit) and to pla … | Continue reading
If you get a 99% quality haircut or a 99% close-to-perfect meal, it’s better than good. On the other hand, if the scrub nurse only does a 99% job of disinfecting the tools in the operating room, you’re still going to die of an infection. Some projects respond very well to ordinar … | Continue reading
Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it easy to ask it questions about what the … | Continue reading
In two weeks, I’ll be hosting a live webinar about my new book, answering questions and connecting people to get serious in discussing the new way of work. The details are here. I hope you can make it. It’s possible that I’ve now written more bestselling business titles than any … | Continue reading
Here’s a breakthrough that’s about to happen somewhere: A GPT that reads every email that anyone in your organization has ever sent and makes it easy to ask it questions about what the entire organization knows. A person could probably not find the time, bandwidth or privacy cons … | Continue reading
There are things we avoid looking at too closely. If we looked, really saw what was happening, we’d have to change our minds, admit we were mistaken, refactor our priorities or take action. It’s so frightening that we even hesitate to make a list of the things we don’t want to lo … | Continue reading
It’s tempting for a creator. To make a pop hit, a song or a book or a meme that becomes a popular idea and part of the culture. In our lifetimes, it’s become possible to imagine that you could even make a living creating pop. But pop is a harsh mistress, because pop means popular … | Continue reading
As we continue to face difficult choices and work to make things better, it’s quite likely that the alternatives being presented aren’t ideal or even appealing. Many organizations and communities are stuck because “none of the above” is the majority’s opinion, or perhaps the desi … | Continue reading
Hustle harder. Run more ads. Spam people. Interrupt. Make the logo bigger. Post again. Post again. Add more blurbs. Push the press release to irrelevant people. Do one more ad. Use AI to create faux intimacy. Get the word out. Burn trust. Get more attention. In the last forty yea … | Continue reading
After 2022, it’s hard to tell for sure. And going forward, public life is going to be even more rumor-driven than it is now. Any video, any voiceover, any photograph–we can’t be sure. If YouTube or the Wayback Machine shows us that it happened after 2022, bring some doubt. AI and … | Continue reading
Could we change our minds? When was the last time new information caused you to walk away from an idea you were confident in? It gets harder and harder to do, and more and more important. | Continue reading
Perhaps your wedding package includes a cake. It’s paid for, better eat it. Even if you’re allergic to wheat. Perhaps the amusement park includes as many rides as you like, even if you’re feeling sick or have had quite enough for today. The thing about included is that it’s free. … | Continue reading
We often use words like “beautiful” or “stunning” or “perfect” when we actually mean “popular” or “pleasant.” Every day is beautiful in its own way. But the weather yesterday was pleasant. Hit songs are hits. But they’re rarely perfect. I’m a big fan of pleasant. And I often like … | Continue reading
In a culture fascinated by attitude, gloss and performance, it’s easy to believe that adopting an affect is precisely what you need to make a difference. In fact, the persistent, generous work that happens when no one is looking is what actually makes a difference. Looking the pa … | Continue reading
Perhaps these might make a great game more fun: Maximize total score: Exactly the same rules as regular Scrabble, but focus on increasing the total score of all players instead of defeating the others. It’s subtle, it can be challenging for a good player, and it creates more magi … | Continue reading
They apply to jobs, relationships, art projects and everything in between: The top right is the rare one–a car that goes fast but doesn’t feel like it’s on the edge. The hot rod is a car that is actually pretty safe, precisely because it doesn’t feel that way. You don’t have to d … | Continue reading
The learning curve is familiar to many people. It might be steep, but it’s continuous. Organizations (and people) work their way up it, one step at a time (it’s the black line in the graph below). But there’s rarely a continuous learning curve. Instead, it’s often interrupted by … | Continue reading
The alphabet is a miracle, one that is compounded by books. And the lessons we learn from this cornerstone of modern culture apply to organizations, meetings, tech, politics and almost everything we do together. Your copy of To Kill a Mockingbird contains every single word that H … | Continue reading
If you’re watching a YouTube clip or a talking head, you can probably tell whether or not you disagree with someone even with the sound off. And we judge a book or an article on the layout and appearance long before we’ve read all the words. Human beings invented symbolic logic t … | Continue reading
Ben Zander is bringing the Boston Philharmonic and Beethoven to New York in a few weeks. I’m excited to seem them in person, but it’s also streaming live. I hope you’re able to come. While his impact on the musical canon is legendary, Ben’s ruckus extends far into how we lead, ho … | Continue reading
When we think about altering a policy, a setting or even the outfit we usually wear, it’s easy to imagine that everyone is going to notice. In fact, almost no one will. That’s because no one cares about the noise in our head (or the actions we take) nearly as much as we do. You [ … | Continue reading
Someone who cheats at a friendly game of golf when nothing much is at stake–how can you possibly trust them with something important? And yet, organizations and individuals “cheat at golf” all the time. They put clever clauses in the fine print. Spam a media list. Conceal the lon … | Continue reading
In 1979, the page-a-day calendar was born. It’s basically a book on its side, but the user rips off a page each day. My friend Michael Cader took this concept and ran with it, creating calendars that sold millions of copies. Of course, everyone knows what day it is, and if you re … | Continue reading
Most people want you to make something cheap, write something short, share something funny, and fit in. But the people you serve… they might want something else. The few people you need to thrive in your work might want you to write something they’ll remember for a long time, or … | Continue reading
There’s little doubt that We Are the Champions is one of the great crowd anthems of our time. Just about any group can be stirred into a frenzy just by playing a few bars: The same goes Rapper’s Delight. And yet… Can you imagine how frightening it must have been to play it live f … | Continue reading
It’s not hypocritical to help yourself at a buffet at the same time you counsel the owner of the restaurant to limit the number of trips that people take so that the restaurant can become sustainable. It’s possible to argue for systemic changes to cultural systems while also doin … | Continue reading
The world changes and we have a choice: • Fight hard to keep it the way it was. • Notice what happened and then decide to do something with that insight. Thirty years ago, AOL was my company’s biggest client. They charged users $3 an hour to use their precursor to the internet, a … | Continue reading
The way we think about our priorities makes a huge difference. Leaders of every stripe make one thing more than any other: decisions. In any environment with constraints (which is, actually, any environment), the decisions about time and resources–about what to do next–change eve … | Continue reading
That’s what it said at the florist shop. I’m guessing because ‘taking’ a photo sometimes feels like a taking. The creativity, skill and effort that goes into making a distinctive arrangement might feel uncompensated when someone simply takes the work and posts it. This misses the … | Continue reading
The thing that your product or service delivers could be called performance, and it’s made of two components: –The story and expectations and cultural impact of what you do (the story). –The deliverables that are objectively measured (the spec). It helps to have both. Many hard-w … | Continue reading
What would happen if public transportation were free? What if it were paid for by congestion pricing, digitally implemented? What if public toilets were safe, beautiful, well-appointed and consistently maintained? What if there were a tax on empty storefronts, payable after three … | Continue reading
Clients and customers can be frustrating. Perhaps they don’t know what you know. Perhaps they don’t care. It’s possible to educate and inspire. It might be more productive to find the few that want to go where you do. | Continue reading
Get to, want to and have to are an endless braid. How much of our time do we spend on each? Have to is often up to someone else. The things we’re required to do by the system or the people in it. Get to is a matter of perspective. Trust and health and leverage […] | Continue reading
It’s tempting to embrace the meme that the best way for humans to solve the big problems in front of us is to increase the population, perhaps dramatically. The thinking goes that people are the ones who can solve problems, and more people give us more problem-solvers. This doesn … | Continue reading
The fuss about AI might be mis-focused. It’s easy to point to a computer-created essay, song or illustration and find the defects or errors. Given hard work by 1,000 trained people, it’s likely that a human could make something more useful or inspired than a computer could. But t … | Continue reading
And then what happens? Many small businesses start with generosity and good intent at their core. But it’s a rough ride, and especially when outside funding is involved, it’s easy to get seduced by the bright lights of Milton Friedman and an obsession with short-term profits. Ove … | Continue reading
…is no choice at all. The stable owner gets to pick which horse you get. Take it or leave it. Some people prefer this. It means that we’re off the hook and not responsible. It relieves us of the emotional labor of choice. Let someone else worry about it… And so we give up our […] … | Continue reading
It’s a fascinating payment model. For digital goods and other transactions where the marginal cost of one more sale approaches zero, “pay what you want” exposes how complicated the story we tell about money can be. When we add in the charity component, it becomes even more layere … | Continue reading
A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value. A non-profit that seeks to create “fairness and equi … | Continue reading
There are lots of useful, honest answers. Some might include: I do what I’m told I challenge the status quo I show up on time I solve complicate problems I absorb nonsense and create calm for others I raise our standards I help people feel seen I’m steady I don’t cause trouble I … | Continue reading
I’ve been fascinated by the way we set type since I did my first packaging forty years ago. It’s a combination of tech, art, systems, culture and most of all, deciding to put in the effort to get it right. [This is a long post, it would have been a podcast, but it doesn’t really … | Continue reading
For many, the goal is to be the deciding vote, the donation that gets a cause over the goal, the person who counts. And often, we enjoy piling on. Once the cause or fashion or tech is clearly working, it’s easy and fun to say “me too.” More rare, more vulnerable and more importan … | Continue reading
Human beings are often more effective when we’re a bit self-effacing. “I think,” “Perhaps,” or “I might be missing something, but…” are fine ways to give our assertions a chance to be considered. The solar-powered LED calculator we used in school did no such thing. 6 x 7 is 42, n … | Continue reading