Kotex's latest campaign brings one customer's bright idea to life with social contests, live events, and a pop-up shop in New York City. | Continue reading
The right content can turn curious consumers into customers. Here's how your content strategy can increase your sales funnel velocity. | Continue reading
Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales. | Continue reading
Sales teams use win/loss analysis to investigate the consumer mindset. Here's how to adapt this strategy for your own marketing efforts. | Continue reading
Rebecca Lieb, Independent Analyst and Advisor, joins the Influence Pros Podcast to discuss the power of deep questions, human vulnerability, and the development of word of mouth as the precursor to influencer marketing. | Continue reading
Susan Etlinger, Industry Analyst for Altimeter Group, joins the Social Pros Podcast live at Salesforce Connections 2016 to discuss the power, utility, and pitfalls of big data. | Continue reading
This research reveals just how dominant the Facebook ecosystem has become in marketers' paid social amplification budgets. | Continue reading
Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content. | Continue reading
Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories. | Continue reading
While some feel Instagram's new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise. | Continue reading
A top-notch PPC advertising strategy shouldn't stay the same year-round. Make sure your ads embrace the unique opportunities of each season. | Continue reading
Pepsi's latest global social campaign transcends language barriers with a custom set of branded emoji. | Continue reading
Now that you've attracted and engaged the perfect webinar audience, it's time to convert your most engaged attendees into customers. | Continue reading
Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales. | Continue reading
Social-driven sales and referrals are on the rise. Here's what that means for the future of your ecommerce and social selling strategies. | Continue reading
Jeff Barrett, CEO of Status Creative, joins the Influence Pros Podcast to talk about accidental entrepreneurship, building relationships by adding your own value, and connecting the dots within the new necessities of influencer marketing. | Continue reading
May the Fourth Be With You As Star Wars fans across the world know, May 4th is the day on which their beloved franchise is celebrated. The date was chosen as a pun on the film’s catchphrase, “May the Force be with you.” Even though “May the Fourth be with you” is not recognized a … | Continue reading
The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site. | Continue reading
Martin Jones, Senior Marketing Manager for Cox Communications, joins the Social Pros Podcast to discuss the evolution of their social presence and why actionable content is more important than one million likes on Facebook. | Continue reading
Sprout Social's Suggested Replies create efficiency while maintaining authenticity and preserving your brand’s style and voice on Twitter. | Continue reading
A brand blueprint define your brand and how you tell your story. Here's how scrappy marketers can make their blueprint crystal-clear. | Continue reading
Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. | Continue reading
Nearly half of us don’t shop for Mother's Day until the eleventh hour. Here's how marketers can catch the attention of last-minute shoppers. | Continue reading
Small businesses enjoy more access than ever before to customer data. Here's how SMBs can apply that data to their programmatic ad strategy. | Continue reading
Abbott Laboratories Buys St. Jude Medical Yesterday, it was announced that Abbott Labs would acquire St. Jude Medical in a $25 billion deal to expand heart device research and business. The news of the merger sent Abbott Labs straight to the top of headlines, with a massive spike … | Continue reading
Email remains the most effective tool in a digital marketer's toolbox. Don't overlook the importance of confirmation emails to your strategy. | Continue reading
Invictus Games' latest social media campaign features clever, personal video messages from a few surprising heads of state. | Continue reading
Break free of social media vanity metrics by focusing on the single most important marketing metric: conversions. | Continue reading
Investing in employee advocacy builds more than just great company culture. It also increases your brand's credibility and reach. | Continue reading
Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. | Continue reading
If your B2B content is focused solely on conversion, you're doing it wrong. It's time to start nurturing leads with content that educates. | Continue reading
Data visualizations that don't communicate a larger story don't succeed. Here's how to balance your data, design, and messaging. | Continue reading
These five emerging content marketing trends can help give an edge to your content strategy. | Continue reading
Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates. | Continue reading
Total Mentions Social Media Marketing World (#SMMW16) kicked off last Sunday, bringing 3,000 marketing professionals to San Diego through Tuesday. During the course of those three days, nearly 72,000 mentions were made by attendees and those discussing the conference from afar: W … | Continue reading
The average employee sends 10,000 emails each year. Use these touch points to attract prospective employees and build your B2B dream team. | Continue reading
Tyler Farnsworth, General Manager of August United, joins the Influence Pros Podcast to reveal the perks of creative freedom, why you need to push outside the box, and how to take the time to maintain positive relationships. | Continue reading
To leverage Instagram's new algorithmic feed to your advantage, you'll need to master creating content that inspires engagement. | Continue reading
Asking customers to call for help isn't effective when attempting to get more feedback. Here's a better way. | Continue reading
Lori Marino, Senior Manager for Digital & Social Media at Raytheon, joins the Social Pros Podcast to share how she strategically incorporates social media to help keep America safe. | Continue reading
Your webinar is on the books, and attendees are pouring in. Here's how to keep your webinar audience engaged from start to finish. | Continue reading
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully. | Continue reading
Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques. | Continue reading
This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Whether it’s an invitation to an event, a promotion for a new pi … | Continue reading
Both the "paid" and "free" approaches to app pricing come with benefits and risks. Here's what research and trends indicate. | Continue reading
Keeping your marketing data clean, organized, and up-to-date can have a staggering impact on your team's effectiveness and revenue. | Continue reading
Outsourcing content creation to remote workers can save your company valuable resources. Here are eight tips for doing it right. | Continue reading
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video. | Continue reading