Marketing Strategy - Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographicand info about how best to reach it. | Continue reading
Content - Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content ... | Continue reading
Social Media - This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! | Continue reading
Customer Relationships - Traditional customer loyalty programs aren't a good fit for today's fickle consumers. Check out these essentials for a modern customer loyalty program. | Continue reading
Career Management - Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS). | Continue reading
General Management - Bots are transforming how businesses are interacting with and advertising to their customers. Here's a look at what bots can do for your brand. | Continue reading
Mobile - We've all heard the misconception that communicating over text via mobile decreases the personal touch. But, quite to the contrary, it's actually an effective, engaging way to connect when you're ... | Continue reading
Customer Behavior - How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included? | Continue reading
Marketing Strategy: Marketing Podcast - TEDx speaker, Dragon's Den failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's Dragon's Den and won big in business. | Continue reading
Mobile - Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. | Continue reading
Writing - Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy. | Continue reading
Content - The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks. | Continue reading
Marketing Strategy - Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify ... | Continue reading
Trying to understand the recipes for content marketing success? At MarketingProfs, our experts provides the right ingredients used by top content marketers and experts. | Continue reading
General Management - Marketers are rethinking the tools and platforms used to engage with customers at different stages of the customer journey. Here's a look at how the customer technology stack is changing. | Continue reading
Email Marketing - Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. | Continue reading
Social Media - What are the most effective, engaging ways to reach your customers via social media? Take a look at these best-practices from the food industry. | Continue reading
Customer Relationships - By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ... | Continue reading
Content - Do marketers consider their content strategies more successful or less successful than the strategies of their competitors? | Continue reading
Web Sites - Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization. | Continue reading
Customer Relationships - When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally ... | Continue reading
Web Sites - Popups were once the bane of the Web; today, they are an excellent way to capture visitors' attention and improve conversion rates. But if not done properly, they still ruin ... | Continue reading
Social Media - This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at ... | Continue reading
Advertising - Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age. | Continue reading
Customer Relationships - Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ... | Continue reading
Marketing Strategy - More and more companies want to localize their marketing content to drive demand in new markets. But brands often forget to calculate or reduce the hidden costs of localization. | Continue reading
Social Media - Marketers at large companies say Facebook is both the most used social network by their businesses and also the most effective one for engaging audiences, according to a recent report ... | Continue reading
Marketing Strategy: Marketing Podcast - Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more. | Continue reading
Customer Relationships - By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ... | Continue reading
Writing - The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos. | Continue reading
Marketing Strategy - Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris. | Continue reading
Social Media - Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network. | Continue reading
Customer Behavior - Is it true that the more granular a segmentation is, the more an offer can be tailored to customers' specific needs and wants, resulting in high engagement? We conducted a ... | Continue reading
Sales - In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their ... | Continue reading
Career Management - What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want? | Continue reading
General Management - Marketing technology can make a huge difference between winning in the marketplace and always playing catch up. Yet fostering a martech culture is not a priority for many companies. It ... | Continue reading
Search Engine Marketing - Keyword research has changed a lot over the past few yearsfrom merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt ... | Continue reading
Email Marketing - E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. | Continue reading
Web Sites - Even if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places. | Continue reading
Social Media - Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and ... | Continue reading
General Management - Marketers often forget what the real purpose of a KPI is. They may set the wrong KPIs or forget what they are supposed to measure. | Continue reading
Email Marketing - Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email ... | Continue reading
Brand Management - Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll. | Continue reading
Marketing Strategy - As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales ... | Continue reading
Customer Relationships - Strict requirements exist regarding the use of personally identifiable information. But even when those rules are followed, marketing can cross the line from personalized to creepy. | Continue reading
Marketing Strategy - No longer are marketers asking, What's influencer marketing? Today, many are asking, Should we develop an influencer marketing channel? or, How much effort and budget should we put behind it ... | Continue reading
Customer Behavior - The delivery options that consumers value most from retailers are standard shipping (5-7 days) and express shipping (1-3 days), according to recent research from Temando. | Continue reading
What are the hot trends in marketing automation you need to know? MarketingProfs provides four types of content marketing to integrate into your strategy. | Continue reading