Metrics & ROI - Marketers who have significant offline sales face three challenges when they assess their content marketing ROI. | Continue reading
Sales - Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. | Continue reading
This articles shows how to engage B2B decision-makers who generate your sales and margins. Leverage Use this technique to attract and retain profitable customers. | Continue reading
Career Management - Some 11% of marketing and advertising executives say they plan to add new creative (i.e., non-technical) positions to their teams in the second half of 2016, according to recent research ... | Continue reading
Trying to figure out best practices for email marketing? The experts at MarketingProfs provide 4 5 outbound-email FAQs that stump even experienced marketers. | Continue reading
Marketing Strategy - Not every marketing strategy suits every brand. To be successful, your business needs marketing strategies tailored to its goals and circumstances. | Continue reading
Email Marketing - Email marketers say their top areas of focus this year are automation, measurement, and campaign strategy, according to a recent report from Econsultancy and Adestra. | Continue reading
Web Sites - Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world. | Continue reading
Mobile - Marketers continue to look for ways to connect with local customers through mobile, but many miss an important opportunity: tapping into here and now moments of customer engagement. | Continue reading
Are you concerned about your sales funnel dying? The experts are MarketingProfs will show you how to bring dead leads to life through effective nurturing. | Continue reading
Social Media - A new feature alters howand whywe use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ... | Continue reading
Customer Behavior - Each minute, on average, consumers watch 7 million online videos, buy $222,000 worth of goods from Amazon, and ask Siri 100,000 questions, on average, according to recent research from Domo. | Continue reading
Mobile - Ad receptivity has always played a role in advertising's success, but today's sophisticated and message-bombarded consumers now make it an essential consideration in mobile advertising. | Continue reading
Search Engine Marketing - Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the SEO plateau, one of the greatest challenges ... | Continue reading
Content - Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period. | Continue reading
Content - Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends. | Continue reading
Public Relations: Marketing Podcast - Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling. | Continue reading
Content - Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why. | Continue reading
Marketing Strategy - B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora. | Continue reading
Brand Management - When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships. | Continue reading
Writing - Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience. | Continue reading
Social Media - Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from ... | Continue reading
Sales - Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands. | Continue reading
General Management - Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in ... | Continue reading
Social Media - This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ... | Continue reading
Sales - Marketers have typically looked to banner ads, social media advertising, and paid search to generate leads. Unfortunately, such tactics are not enough. | Continue reading
Mobile - More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy. | Continue reading
Whats more effective: TV ads or online video ads? MarketingProfs explains the differences and benefits to marketers. Visit us online for marketing expertise. | Continue reading
Customer Behavior - Want to better understand your audience? Then you need to know these three constituencies and how they consume your content. | Continue reading
Customer Behavior - Today's marketers can track and analyze virtually every step of a customer's journey. We have hard data that show us what's working and what's not. But beneath all that data ... | Continue reading
Learn how to build brand loyalty by featuring user generated content (UGC)such as selfies. MarketingProfs provides tips to inspire genuine customer advocacy. | Continue reading
Public Relations: Marketing Podcast - Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing ... | Continue reading
General Management - More companies are buying state-of-the-art business intelligence tools and implementing them. Adoption, however, remains stagnant. Whats holding marketers back? | Continue reading
Mobile - The Facebook app has the most monthly iPhone users in the United States of any third-party app, and it is also the app on which iPhone users spend the most ... | Continue reading
Mobile - Three out of four Americans plan to take at least one trip next year. So, how will those travelers use their mobile devices when they make travel plans? | Continue reading
Brand Management - No matter the reason for a rebrand, there's no denying it's a major decisionand an expensive undertaking. Among all that needs to be done, these five things are a must ... | Continue reading
Mobile - Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do? | Continue reading
Sales - Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success? | Continue reading
Web Sites - Your customers don't have the time or the energy to search for you on every major social media platform. Save them all the work (and boost your visibility) by using ... | Continue reading
Trying to figure out how to effectively optimize your website to draw in more traffic? Check out our five local SEO tips for small business owners. | Continue reading
Social Media - What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network? | Continue reading
Customer Relationships - No business is perfect, and sometimes, a product or service fails. So, what's the best way to reach out to customers and handle their complaint? | Continue reading
General Management - Building a business is not easy, but thanks to ever-developing technology you have access to useful and effective tools that can simplify your work. Make yourself and your business more ... | Continue reading
Social Media - New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ... | Continue reading
General Management - Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What ... | Continue reading
Marketing Strategy - A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. | Continue reading
Social Media - Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ... | Continue reading
Customer Behavior - Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO. | Continue reading