You've got a meeting tomorrow with your CEO to present results from your marketing efforts. Here's what to focus on. | Continue reading
At a loss for ways to improve the quality of your content? This in-depth list of 17 tips will get you started. | Continue reading
Two major brands just staged clever social media disappearing acts, all for the sake of a good cause: saving a dying bee population. | Continue reading
Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content. | Continue reading
This competitive social monitoring strategy reveals what's working for industry leaders and what actions your brand can take today. | Continue reading
Carrie Morgan, Digital PR Consultant at Rock The Status Quo, joins the Influence Pros Podcast to talk about brand clarity, focused goals, and implementing due diligence. | Continue reading
Total Mentions Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. This is due to one large … | Continue reading
Tamara Gaffney, Principal Analyst for Adobe Digital Index, joins the Social Pros Podcast to discuss their extremely accurate social landscape forecaster that is helping shape the industry. | Continue reading
5 statistics from Edison Research and their Infinite Dial study that prove that Snapchat is the 2nd most powerful social platform in the US. | Continue reading
The results are in from the MarketingExperiments copywriting contest, revealing some important lessons and insights for content marketers. | Continue reading
Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present. | Continue reading
Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help. | Continue reading
Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts. | Continue reading
This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key question … | Continue reading
User-generated video content provides your brand valuable exposure and an opportunity to boost credibility—all from an impartial source. | Continue reading
Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. | Continue reading
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name. | Continue reading
There are plenty of tips for the modern marketer in these quotes from David Ogilvy, one of the most influential marketing minds of all time. | Continue reading
Gini Dietrich, CEO of Spin Sucks, joins the Influence Pros Podcast to talk about how PR firms are more than just media, how influencers are everywhere, and the benefits of early morning writing. | Continue reading
Dan Moriarty, Director of Digital Strategy and Activation for the Hyatt Hotels Corporation, joins the Social Pros Podcast to share his approach to cohesively yet uniquely managing a global brand's social across different platforms. | Continue reading
Podcasting consumption is on the rise again, according to Edison Research. The 5 key podcast statistics you need to know, from Jay Baer | Continue reading
Got a particular area of expertise, or years of experience in a certain industry? Spread the wealth by sharing and monetizing that wisdom. | Continue reading
Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story. | Continue reading
Google My Business is a powerful addition to your local marketing toolbox, but its API will only take you so far. | Continue reading
The best website copy lays out the benefits of your business in a clear, compelling way. Use these tips to create content that converts. | Continue reading
Is your site failing to attract visitors for a second time? Entice potential customers to return with this six optimization tips. | Continue reading
Twitter's #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement. | Continue reading
Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine. | Continue reading
What happens when an influencer becomes so sought-after, they run the risk of losing the hard-earned trust of their audience? | Continue reading
Rebekah Iliff, Chief Strategy Officer at AirPR, joins the Influence Pros Podcast to talk frankly about the importance of analytics, authenticity, and trusting your influencers. | Continue reading
Great omnichannel marketing strategies have many moving parts. Make sure you haven't overlooked these key pieces of the omnichannel puzzle. | Continue reading
Smarketing is the harmonious alignment of sales and marketing teams. A 5 step process for doing it right and reaping revenue rewards | Continue reading
Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, in a strictly regulated industry. | Continue reading
When hiring an SEO professional, ask these questions to protect yourself from “experts” that are out-of-date, misinformed, or even criminal. | Continue reading
Too often, employee advocacy programs fail their members. Avoid these mistakes to build a program that empowers both a brand and its team. | Continue reading
Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story architecture. | Continue reading
This guide will help you design and promote the best, most valuable infographics possible to engage and grow your audience. | Continue reading
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need. | Continue reading
Too often, B2B companies come across as stiff and impersonal. These exercises will help you uncover your brand's unique, relatable voice. | Continue reading
Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement. | Continue reading
A new workbook from the influence marketing specialists at GroupHigh will help you build a comprehensive influencer campaign strategy. | Continue reading
Allie Ingalls and Jennie Hughes from WhiteWave Foods join the Influence Pros Podcast to enlighten us on the ways of customer appreciation, finding true emotional stories, and expanding reach organically. | Continue reading
Dave Kerpen, CEO of Likeable Local, joins the Social Pros Podcast to discuss his new book "The Art of People" and how proper listening can make you a better person, partner, and social pro. | Continue reading
Customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted. Hug Your Haters is the first book that provides research-backed advice on this critical shift. | Continue reading
All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions Since kicking off on Monday night at the ope … | Continue reading
Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. | Continue reading
Building quality natural backlinks doesn't end at content creation. These twelve steps can help boost your content's visibility. | Continue reading
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it? | Continue reading