Content: Marketing Podcast - Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, ... | Continue reading
Customer Relationships - Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process. | Continue reading
Email Marketing - Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is ... | Continue reading
Segmentation - Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? | Continue reading
Marketing Strategy - More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be ... | Continue reading
Career Management - Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and ... | Continue reading
Marketing Strategy - Marketing is now data-driven, and if you're not informing marketing campaigns with data-derived insights, you will fall behind your competitors. Which is why CMOs and marketing teams need to collaborate ... | Continue reading
General Management - Which social media monitoring/automation tools, CRM platforms, SEO/SEM tools, and email services are used most by marketing and advertising agencies? | Continue reading
Career Management - Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great ... | Continue reading
Sales - Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase ... | Continue reading
General Management - Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. | Continue reading
Content - Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all. | Continue reading
General Management - Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps. | Continue reading
General Management - Competition for top-tier talent is always fierce. If you don't know where to look, or if you focus too heavily on traditional methods, you could be losing to the competition. ... | Continue reading
Social Media - This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle ... | Continue reading
General Management - Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to ... | Continue reading
Customer Relationships - Companies must keep their customer service game strong if they want to retain their customers and drive growth. And in our digital, mobile world, customer service must extend to social ... | Continue reading
Content - Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ... | Continue reading
Wedding search terms peak in the winter, whereas wedding gift queries in the spring and summer. Discover Bing's top wedding-related search queries. | Continue reading
Marketing Strategy: Marketing Podcast - Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to growth hacking and explains why it's valuable for big brands and smaller businesses alike. | Continue reading
Email deliverability relies on human-behavior patterns much like a person trying to get into Kanye's VIP list. Understand the resemblance here! | Continue reading
General Management - Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down? | Continue reading
Customer Relationships - Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are ... | Continue reading
Metrics & ROI - Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values. | Continue reading
From sharing about kids to getting product recommendations, social media dads are on the rise! Learn how dads use social media in this infographic. | Continue reading
Content - What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience? | Continue reading
General Management - In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology. | Continue reading
Content - There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your brand story, especially if you work for ... | Continue reading
Social Media - More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl. | Continue reading
General Management - What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study. | Continue reading
Advertising - Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then ... | Continue reading
Social Media - The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming ... | Continue reading
General Management - Buzzwords, like the things or concepts they label, have life cycles. Right now, industry rumors abound that Big Data is dying as a buzzword. But is it really? | Continue reading
Social Media - Instagram has caught the relevance bug and will soon change the way that platform users discover moments. So, why are users going nuts about this algorithm change? (They shouldn't.) | Continue reading
Content - You're tasked with creating a Web page that shows people working collaboratively in an office setting. You dive into stock photos and find a familiar scene... boring, forced, inauthentic. To ... | Continue reading
Marketing Strategy - Sure, inbound marketing is great at generating top-of-funnel leads. But then what? | Continue reading
Search Engine Marketing - Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. | Continue reading
Content - What can you learn from the increase of ad-blocker downloads and criticism of banner-ad effectiveness? Here's a look at what my team discovered when we explored consumer and marketer attitudes ... | Continue reading
Sales - Marketers know the duplicate-record problem well, but even more insidious are duplicate data fields. Here's how to minimize the problem and perform data unification, along with tools and resources for ... | Continue reading
Content: Marketing Podcast - NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing. | Continue reading
General Management - The first step to marketing execution done right is to understand what drives performance. Here's a look at the biggest drivers of performance. | Continue reading
Search Engine Marketing - Because of significant changes to the layout of Google's search results pages, digital marketers engaged in PPC and CTR campaigns are competing for fewer available spots on each page. To ... | Continue reading
Social Media - Not every social platform suits every business. Use these tips to choose the right social platform for you to engage your potential customers and deepen existing relationships. | Continue reading
Customer Behavior - Consumers prefer to enter contests and sweepstakes in which the prizes dont require lot of effort from the winners, according to recent research from HelloWorld. | Continue reading
There are key aspects in marketing automation that can be overlooked. Use these 7 tips on how to prepare your organization for marketing automation. | Continue reading
Brand Management - Your brand voice is how your organization speaks to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company ... | Continue reading
Get new customers with influencer marketing and without breaking the budget. Learn how building social relationships via influencer marketing is effective. | Continue reading
Mobile - For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for ... | Continue reading