Customer Relationships - Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really. | Continue reading
Social Media - Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ... | Continue reading
Mobile - Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen. | Continue reading
Content - Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line. | Continue reading
Marketing Strategy - This maturity model can help B2B companies understand the initiatives and deliverables in each phase of personalization maturity. | Continue reading
Social Media - Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research ... | Continue reading
Sales - Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach. | Continue reading
Career Management: Marketing Podcast - Millionaire Mentor Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing. | Continue reading
Increase social media engagement by publishing and sharing informative content. Discover how to find engaging content that your audience will love. | Continue reading
Content - More than ever, we B2B marketers are held accountable for driving revenueand proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics ... | Continue reading
Writing - Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters. | Continue reading
Email Marketing - Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent ... | Continue reading
Customer Relationships - Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience. | Continue reading
Social Media - Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's ... | Continue reading
Metrics & ROI - Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, and its ... | Continue reading
Customer Relationships - When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you ... | Continue reading
Content - Long-form news articles get roughly the same number of mobile visitors as short-form articlesbut garner twice as much engaged time, according to recent data from the Pew Research Center. | Continue reading
Content - You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with ... | Continue reading
Customer Relationships - To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. | Continue reading
Marketing Strategy - Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane. | Continue reading
Email Marketing - Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. | Continue reading
Customer Relationships - Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk ... | Continue reading
Marketing Strategy: Marketing Podcast - Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an awakened brand. | Continue reading
Career Management - Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder. | Continue reading
General Management - The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey. | Continue reading
Deciding whether to put your efforts into social media vs content marketing? Discover the main difference and where you should allocate your spend. | Continue reading
General Management - Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging. | Continue reading
Content - Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? | Continue reading
Prioritizing fair use and copyright best-practices in a content marketing strategy is vital. Get familiar with the top 10 copyright questions by marketers. | Continue reading
Content - Whiteboard animations are highly effective marketing tools for sparking customer engagement and conversion. Here's a look at the science behind whiteboard animation's effectiveness. | Continue reading
Customer Behavior - American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray. | Continue reading
Customer Relationships - Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them. | Continue reading
Social Media - From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ... | Continue reading
Content - If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next levelwhether that's attracting more traffic, earning more conversions, ... | Continue reading
Marketing Strategy - Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues togetherthen deliver exactly what customers want. | Continue reading
Mobile - Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is being able to easily see product photos, according to a recent report ... | Continue reading
Public Relations - B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. It's gone far beyond impressions and other vanity metrics. | Continue reading
Brands today have a huge opportunity to use real-time marketing to enhance the user experience. Learn how real-time tactics are changing the game. | Continue reading
Career Management - Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent ... | Continue reading
Content: Marketing Podcast - Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing. | Continue reading
Brand personification can help with gaining clarity on your brand's overall impact. Follow these 4 vital steps for defining your brand personality. | Continue reading
Marketing Strategy - A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the ... | Continue reading
Social Media - Many workers say they do not share their company's updates on social media because they do not know whether or not they're supposed to be posting and because they are ... | Continue reading
General Management - Marketers are inundated with offerings of state-of-the-art applications that can greatly improve every aspect of B2B marketing. These five questions will help you evaluate technology vendors and applications quickly to ... | Continue reading
Marketing Strategy - Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales. | Continue reading
Increasing YouTube engagement can boost the buzz around your video, customer discussion and sharing! Discover 5 notable ways to increase engagement. | Continue reading
General Management - How do digital agencies charge clients for work? Which employees are paid the most? How long do projects tend to take? | Continue reading
Like an engine, consumer engagement works by brands and consumers synergistically interacting. Use these 5 ways to rev the engagement engine. | Continue reading