Customer Behavior - Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us. | Continue reading
Public Relations - Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX. | Continue reading
Mobile - When done right, mobile notifications can engage your customers and get you the best ROI. Unfortunately, however, few marketers get them right. | Continue reading
Customer Relationships - Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky. | Continue reading
Content - Yeah, you could totally wing it blog post by blog post, tweet by tweet. But if you truly want to build brand awareness and create meaningful relationships with your readers, ... | Continue reading
Social Media - Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ... | Continue reading
Brand Management - Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe. | Continue reading
Marketing Strategy - In any business, knowledge is power. What better way to increase your knowledge than studying your organization's data... Sounds obvious enough, right? Actually, it's not as obvious as it seems. | Continue reading
It's crucial to perform technical SEO audits to prevent losing important rankings. Understand these 7 technical SEO mistakes you should avoid. | Continue reading
Career Management - Today's successful CIOs are very different from their predecessors. CIOs now play leading roles in considering, designing, and actualizing effective digital platforms. | Continue reading
Customer Behavior - Which software programs and digital platforms do small business owners recommend most to their peers? To find out, Alignable polled 7,500 SMBs in 1Q16. | Continue reading
Marketing Strategy: Marketing Podcast - Brand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for ... | Continue reading
The way search engine rankings are chosen is constantly changing. Discover the top 6 SEO factors to look out for in 2016. | Continue reading
Marketing Strategy - Don't get stuck thinking that ABM is only an outbound strategy of fishing with a spear. ABM is really a strategic method of both outbound and inbound marketing. | Continue reading
Social Media - As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a good social media audience growth rate? | Continue reading
General Management - Value creators know how to achieve positive business results and gain CEO support by doing these four things better than anyone else. Here's a look at each area and why ... | Continue reading
Content - Planning to use infographics in your marketing? Then check out what characteristics the most popular infographics have in common. | Continue reading
Blatant content marketing mistakes such as misspellings and misused terms must be avoided at all costs. Stop using these 12 words and phrases today! | Continue reading
Sales - Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn. | Continue reading
Content - Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed. | Continue reading
Marketing Strategy - The possibilities that Big Data creates are endless. Using the right tools, you can harness its power to drive revenue by personalizing your marketing. | Continue reading
Social Media - What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? | Continue reading
Career Management - If you're stressed out about giving a presentation, you're not alone. The following nine tips can help you determine the root of your anxiety and overcome it. | Continue reading
Social Media - This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal ... | Continue reading
Mobile - Anyone doing serious mobile app marketing knows surveys can be useful for understanding app satisfaction, getting feedback on new functionality, understanding why a feature isn't being used, or collecting general ... | Continue reading
Public Relations - When you hired your PR agency, you were excited and hopeful. But now, you're wondering whether you made the right decision. Check out these signs that you may have chosen ... | Continue reading
Content - Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila. | Continue reading
Customer Behavior - The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. | Continue reading
Social Media - Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. | Continue reading
Content - B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team. | Continue reading
Content - What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards? | Continue reading
Content - Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand. | Continue reading
While focusing on email click-through rates is pivotal, email deliverability rates are key! Implement these 10 tips to increase deliverability rates. | Continue reading
Social Media - This week's all about optimization and user experiencefrom the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ... | Continue reading
Mobile - Major companies are pushing to make virtual reality a part of everyday life. Marketers need to start accommodating for it on smartphonesor risk being left behind. | Continue reading
Sales - Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach? | Continue reading
Public Relations - PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how. | Continue reading
Content - Today's successful publishers are integrating new ways for readers to contribute content on their site. Doing so helps those companies increase customer loyalty and promote community. | Continue reading
Search Engine Marketing - Long-tail keywords can help even smaller and newer websites steal traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords. | Continue reading
Social Media - Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll. | Continue reading
General Management - Creative teams thrive on flexibility, doing some of their best work when given the freedom to explore and experiment. But too much of a good thing can be, well, too ... | Continue reading
Metrics & ROI: Marketing Podcast - Ruth Stevens discusses her new book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as ... | Continue reading
General Management - Marketers are receiving so much data that they're drowning in it. What we need to handle all this information are intelligent algorithms that can manage other algorithms. | Continue reading
Social Media - Which professionals have the biggest influence on discussions about digital marketing on Twitter? Who has the most impactful conversations about the topic? | Continue reading
General Management - Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain. | Continue reading
Customer Relationships - Poor customer experience drives brand switchinga key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth. | Continue reading
Content - Whether you're an experienced blogger or a newbie, you may have fallen into one (or some or all) of the following blogging traps. | Continue reading
Content - Which sets of words appear most often in the headlines of articles that go viral on social media? To find out, BuzzSumo examined data from the headlines of 1 million random ... | Continue reading