Writing - Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ... | Continue reading
Customer Relationships - Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything. | Continue reading
Writing - Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services? | Continue reading
Content - Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started. | Continue reading
Social Media - Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ... | Continue reading
General Management - Searching for a data scientist for your team? Discover where to find one, what benefits a data scientist brings, and how collaboration between marketers and data scientists can succeed. | Continue reading
Customer Relationships - Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far ... | Continue reading
Customer Behavior - Americans still prefer to listen to traditional AM/FM radio while commuting in their cars, according to a recent report from Edison Research. | Continue reading
Content - Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content. | Continue reading
Content - A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ... | Continue reading
Search Engine Marketing - Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots ... | Continue reading
Career Management - Most senior marketers say their jobs are stressful, but many also say some level of pressure makes them more productive, according to recent research from The Creative Group. | Continue reading
Market Research: Marketing Podcast - Jason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy. | Continue reading
Sales - Free promotions offer customers a promise of something for nothing and also compel those customers to return the favor. Here are three examples of freebies that engage customers. | Continue reading
Web Sites - In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices ... | Continue reading
Career Management - The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to ... | Continue reading
Customer Relationships - Despite the astounding array of communication technologies, the simple phone call remains a powerful tool for businesses. These five conversations will always necessitate a phone call. | Continue reading
Brand Management - What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience. | Continue reading
Brand Management - Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a ... | Continue reading
Content - How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers? | Continue reading
Search Engine Marketing - Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the ... | Continue reading
Marketing Strategy - B2B marketers have become so sophisticated that they have begun to embrace the techniques of B2Cs. Take a look at five B2C techniques that B2Bs (and you) should borrow. | Continue reading
Career Management - To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that ... | Continue reading
Social Media - All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ... | Continue reading
Customer Behavior - To keep up in today's fast-paced consumer environment, marketers need to measure and analyze signals that are up to the minute, accurate, and in context. | Continue reading
An experiential marketing campaign offers consumers messaging that can be touched, viewed, or otherwise experienced. Learn 4 ways to measure campaign success. | Continue reading
Content - Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better ... | Continue reading
Advertising - If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad ... | Continue reading
Market Research - The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of itand what to actually do with it. But ... | Continue reading
Content - The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks. | Continue reading
Customer Relationships - The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth. | Continue reading
Content - Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories. | Continue reading
Marketing Strategy: Marketing Podcast - Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive. | Continue reading
Sales - When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins. | Continue reading
Career Management - Which areas of expertise and which skill sets are most in demand by employers looking to make marketing hires this year? | Continue reading
Advertising - The deluge of ad-blocking options (particularly on mobile) has myriad marketers in a panic. So, is all that anxiety over ad blocking warranted? | Continue reading
Brand Management - Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline. | Continue reading
Writing - Have you recently said the elephant in the room and move the needle unironically at work? Then you need to start purging jargon from your writing and speaking right now. | Continue reading
Content - What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ... | Continue reading
General Management - Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does. That needs to change. | Continue reading
Email Marketing - Most email campaigns do a lousy job of turning warm leads into customers. But with interest-based segmentation, you'll not just dramatically increase your results... you'll do so without annoying prospects. | Continue reading
How do B2B social media engagement levels vary among different industries? From software to medical, find out which ranks the most successful. | Continue reading
Content - In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows ... | Continue reading
General Management - Even the most experienced marketers make mistakes. But many mistakes can be avoided if you're smart about data and you implement a solid analytics strategy. | Continue reading
Metrics & ROI - With the convergence of online and offline marketing, choosing the right measures is far more important than the quantity of data measured. Measuring the right data, and acting on the ... | Continue reading
Social Media - Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ... | Continue reading
Web Sites - Google's websites are the most visited by consumers in the United States, according to recent data from comScore. | Continue reading
Web Sites - Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice ... | Continue reading