Writing - Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long ... | Continue reading
Marketing Strategy - When marketing execs consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels. But they often forget this one powerful inbound marketing channel. | Continue reading
Web Sites - Most consumers are not willing to wait for longer than a few seconds for an e-commerce page to load, according to recent research from Imperva Incapsula. | Continue reading
Customer Relationships: Marketing Podcast - Customer experience expert and best-selling author Jeanne Bliss shares tips for creating a customer-centric organization and discusses her new book, Chief Customer Officer 2.0. | Continue reading
Customer Relationships - Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ... | Continue reading
General Management - At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider ... | Continue reading
Segmentation - Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. | Continue reading
Content - What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content. | Continue reading
Customer Relationships - Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions. | Continue reading
Brand Management - It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ... | Continue reading
Sales - Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales. | Continue reading
Writing - How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word headlines. | Continue reading
Social Media - This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ... | Continue reading
General Management - Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it ... | Continue reading
Customer Behavior - What percentage of Americans adults uses smartphones while in the restroom? To find out the answer to that essential question, Phrasee polled 940 people age 18 and older in the ... | Continue reading
General Management - Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss. | Continue reading
Content - Most CMOs view content as the future of marketing. But the job doesn't end with simply producing content... Making sure it performs is critical to driving engagement and reaching target ... | Continue reading
Marketing Strategy - To engineer the perfect marketing strategy, you first must understand your customer base. Demographic data helps you identify your typical customer and use that data to focus your efforts. | Continue reading
Mobile - Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is. | Continue reading
Social Media - More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, ... | Continue reading
General Management - Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for ... | Continue reading
Market Research: Marketing Podcast - Branding expert, speaker, and best-selling author Martin Lindstrom discusses his unique brand of in-depth consumer research, and shares insights from his latest book, Small Data: The Tiny Clues That Uncover ... | Continue reading
Career Management - Once upon a time, marketers were just marketers. Now, they're being asked to adopt new roles. Here's a look at three of those roles. | Continue reading
Content - Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True ... | Continue reading
Marketing Strategy - Most marketers are just beginning to learn data literacy. But marketers that know where data's coming from and how to wield that data to sell products will be far ahead ... | Continue reading
Email Marketing - If you want a highly engaged community of customers, build an email list of people who are ready to listen to your messages and willing to buy from you. Here ... | Continue reading
Customer Behavior - The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for ... | Continue reading
Content - The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy. | Continue reading
Customer Relationships - To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing ... | Continue reading
Advertising - Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ... | Continue reading
Content - Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown. | Continue reading
Email Marketing - Emails have the power to wow your customers, but you need to know what kind of emails to send. These 10 tips can help your automated-email strategy. | Continue reading
Sales - How can a vendoran outsiderdrive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation. | Continue reading
Social Media - Find out how bots are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ... | Continue reading
Web Sites - Just 15 years ago, a website was considered global if it supported five languages. Today, the average global website supports 30. Should yours? | Continue reading
Social Media - Snapchat has the youngest audience by far of any major messaging app, according to recent data from GlobalWebIndex. | Continue reading
Content - Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala. | Continue reading
Advertising - Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, ... | Continue reading
Traditional marketing funnels are a thing of the past! Discover today's digital marketing funnel and how to successfully optimize conversions. | Continue reading
Social Media - Smart marketers know that marketplace insight is a valuable benefit of social media. But knowing about social media research isn't the same as conducting the research. These tips can help ... | Continue reading
Advertising - Not too long ago, marketers were focused on behavioral- and audience-based buying. Now, the trend is account-based marketing. But those former trends can teach you a lot about account-based marketing. | Continue reading
Career Management - What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates? | Continue reading
General Management - Today's marketers are overwhelmed, and increasing consumer demands just add to marketers' stress. Agile marketing, however, can help marketers feel less crazy and achieve more control. | Continue reading
Content - We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't ... | Continue reading
Email Marketing - Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. | Continue reading
Career Management - Marketing technologists play a vital role in B2B marketing. Here's a look at why marketing technologists matter today and why they will be needed even more in the near future. | Continue reading
Brand Management - Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground. | Continue reading
Marketing Strategy - More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz. | Continue reading