Happy Halloween, content marketers! Some of us prefer to dress in full costume and hit the town while others like to stay in and binge-watch our favorite horror flicks. Preferences aside, it’s our favorite spooky day of the year. Of course, we’ll be indulging in the usual Hallowe … | Continue reading
It’s been a busy month for B2B marketers. A few weeks ago, we were updating you on some of the hot topics and takeaways from Dreamforce 2016. This week, our peers and colleagues are hitting the exhibit hall pavement at the MarketingPros B2B Marketing Forum in Boston, Mass. There’ … | Continue reading
It’s time to face facts: Your buyers are suffering from content burnout. Wonder why? Take a look at these stats from SocialPilot, and you’ll understand: 3 million pieces of content are shared every minute on Facebook. 500 million tweets are sent every day. 88% of B2B marketers us … | Continue reading
An early pioneer of the demand generation space, and thought leader for demand-gen best practices and campaign optimization, Jason Stewart is a standout B2B marketer whose work now extends to cutting-edge content strategy. As VP of Strategic Content at ANNUITAS, Jason applies his … | Continue reading
When creating content, it’s invaluable that marketers derive ideas, insights and best practices from a variety of sources. The same could be said for how marketers promote content — there are always new channels and best practices to help them spread the word. Of course, there ar … | Continue reading
How many times have you finished a planning or strategy meeting and were amped up to start creating your content for the year ahead? But on the other hand, how many times have you found yourself sidetracked with numerous other to-dos, leaving you behind on your deadlines and, ult … | Continue reading
A veteran at Content4Demand, Wendy Geister has seen our company and its early clients take leaps and bounds with content marketing… And as you’ll learn when you read on, she’s seen some pretty exciting things in the world at large. We love her sense of adventure and her ability t … | Continue reading
If you’re one of the cool kids in B2B marketing, you’ve most likely spent the week in San Francisco for Salesforce’s Dreamforce 2016. Evidently, I’m not one of the cool kids (this time)…because I’m at my home office in New Jersey, scouring social media for the latest Dreamforce h … | Continue reading
Much like Batman and Superman are one-man armies who protect the weak and defeat any and all villains in their paths, hero assets pack a powerful marketing punch that can do a lot of good for your organization. We’ve been hearing the term “hero asset” thrown around plenty in rece … | Continue reading
By John Thies, Email on Acid Are you sick and tired of coding emails for Outlook? Sorry to break it to you, but it isn’t going anywhere. That means you need to be able to design and code emails for Outlook just as well as you would for any other email client. It’s true that … | Continue reading
The B2B marketing world is constantly changing — new trends are always popping up, new and disruptive startups are always entering the marketplace and buyer behaviors and preferences are always changing. To keep pace, marketers need to be in tune with ever-changing market dynami … | Continue reading
If you are one of the B2B marketers who hasn’t started down a path towards account-based marketing (ABM), you are quickly becoming part of the minority. According to new research from our sister brand Demand Gen Report, 80% of the B2B marketers surveyed either already have an ABM … | Continue reading
Nearly two-thirds (60%) of B2B marketers say their number-one challenge is producing engaging content. No wonder. It’s not easy to constantly crank out fresh, valuable content day after day. Content burnout is an ongoing risk. How do you overcome the content marketing blahs to cr … | Continue reading
Happy Friday, everyone! I came across a plethora of helpful articles and resources this week, so I figured it would be most efficient (and valuable for you) if we just cut to the chase this week, and focused on the nitty-gritty details of why these articles are amazing. Needless … | Continue reading
We’ve all seen company taglines and slogans plastered on billboards, banner ads…even T-shirts and baseball caps. And over the years, we’ve seen some great taglines come out of big brands and creative ad agencies. Think of catchy lines like “Just Do It” and “Where’s the Beef?” The … | Continue reading
In an ideal world, B2B marketing unites sales, product marketing, content marketing and other groups to define the best strategies to meet a company’s objectives. Few are able to accomplish that as well as Adam Hatch Vice President of Marketing for MyWebGrocer, the leading provid … | Continue reading
Happy Friday, content marketers and demand generators! It’s been a hectic yet empowering week for the Content4Demand crew. You see, we brought the whole team together for our annual meeting. We take this time to come together, share success stories and lessons learned, and discus … | Continue reading
When the Content4Demand team is itching to experiment with a new format or put a new spin on our content creation, we turn to Allie Agostino. Our resident design guru, Allie is our Creative Director and knows all of the latest and greatest platforms like the back of her hand. Sh … | Continue reading
It was a short week for those of us who were sending off summer with Labor Day celebrations. But there definitely wasn’t a shortage of valuable articles and insights coming out of the B2B marketing world. Here were some of our favorites that got us back into the swing of things a … | Continue reading
By Olivia LaBarre, Demand Gen Report Editor’s note: This guest feature was originally published on the Demand Gen Report blog on August 30, 2016. Industry experts gathered in New York City recently for LeadsCon, and the B2B track touched on many areas of B2B marketing, including … | Continue reading
Content activation includes all of the processes that turn your initial buyer insights and messaging into targeted assets and comprehensive campaigns. In my last blog post on content activation, I covered the first two steps in this process: prioritizing projects and planning you … | Continue reading
As marketers, it is our due diligence to constantly challenge ourselves creatively and find new ways to improve how we plan, create and promote content. We tend to find most of our inspiration in analyst reports, weeklong conferences and educational webinars, videos or podcasts. … | Continue reading
Content activation includes all of the processes that turn your initial buyer insights and messaging into targeted assets and comprehensive campaigns. It can cover a broad range of steps and to-dos — everything from assigning topics, titles and formats to defining distribution t … | Continue reading
This month’s spotlight is focused on C4D Content Strategist Brenda Caine, who found her way into marketing for tech companies through a temp job for a data-backup company at the ripe old age of 24. She still enjoys the challenge of developing effective content marketing strategy … | Continue reading
You know the saying “the grass is always greener on the other side”? It’s usually applied to tangible, more personal things like homes, cars, clothes or even salaries. But I’d argue that the same could be said about more intrinsic and professional issues, such as creativity, orga … | Continue reading
Human nature doesn’t change. We say we’re going to do one thing, but then we do another. Innately, we are predictably unpredictable. Actual buyer behavior is the thrust behind a game-changing shift in the SiriusDecisions Messaging Nautilus 2.0 released in May 2016. This shift in … | Continue reading
A favorite client told me during a recent phone call that she wanted to share her organization’s internal plans with my team here at Content4Demand: nurture plans, content plans, annual budgets — the works. “I want you to see everything we’re working on, because I know you’ll be … | Continue reading
Happy Friday, marketers! It’s been another busy yet rewarding week for the Content4Demand team and, evidently, for the B2B marketing world at large. You may be asking, “Well, how do you know?” Because when the time came for me to sift through our social networks and Google Alerts … | Continue reading
People all around the world are buzzing about the 2016 Summer Olympics in Rio. They’re live-streaming the games at work, huddling around their televisions at home and tweeting the day away to share their thoughts on the latest events. Because the Olympics are such a monumental e … | Continue reading
The retail industry is brimming with thought leaders, groundbreaking research and articles uncovering disruptive trends and best practices. The goal for any marketer in this dynamic market? Create content that educates, inspires and excites the retail community, while also showin … | Continue reading
Content marketing has evolved from a stand-out tactic to an imperative for all types of businesses. While it’s definitely easier to win budget for content and campaigns, it has become increasingly difficult to stand out to buyers. The Internet is now brimming with an endless supp … | Continue reading
As marketers, many of us struggle to walk buyers through their journey in a way that educates and empowers them to make the right decisions for their goals and business needs. Consider this: Only 49% of B2B brands align their content to the research, consideration and decision-ma … | Continue reading
Editor’s note: This guest feature was originally published on the Demand Gen Report blog on July 15, 2016. Successful B2B marketers are able to maximize the shelf life of their content — oftentimes turning a single piece of content into multiple assets to fuel marketing campaigns … | Continue reading
Instagram Stories, Pokémon Go and account-based marketing (ABM) are among some of the hot topics swarming the web this week. Of course, account-based marketing is an obvious topic for B2B marketers, but there are also some trends and takeaways that you can glean from the launch o … | Continue reading
You’ve probably experienced this before: You spend so much time and money creating an amazing piece of content. Your email opens and click-through rates are stellar, but your buyers aren’t engaging with your newest creation. You look at your documented goals, and your form fill-r … | Continue reading
Even savvy marketers fear the implications of looking outside their company for execution support on some or all of their marketing strategy. What does it say about your skills or your team’s performance? The reality: It doesn’t matter. It’s 2016, and most marketers are working h … | Continue reading
The Content4Demand team works with a lot of great vendors and solution providers in the B2B industry. In some cases, we have agency licenses for their solutions so we can test new content formats and tools with our clients. Other times, we turn to them as valuable thought leaders … | Continue reading
Messaging is the critical link between what you know about your buyers and how you apply that knowledge to content creation. Moreover, successful messaging reflects the wants, needs and challenges of your buyers, as well as where they are in their researching and consideration jo … | Continue reading
By Jeff Lynn, BlueBird Strategies Editor’s note: As part of a special arrangement, the article below has been syndicated from the blog of BlueBird Strategies, a Content4Demand partner. The marketing blogosphere is littered with articles similar to this about how to get replies to … | Continue reading
As marketers, we’re busy people. We sometimes don’t even have enough time to eat lunch let alone dedicate an hour to diving into a detailed E-book or listening intently to a best-practices webinar. That’s why blogs that feature lists and top tips are especially valuable. So for … | Continue reading
Today’s digital marketing teams have tons of advertising channels at their fingertips. Gone are the days when you were limited to monthly magazine ads, expensive TV spots, or ineffective banner ads. If I want to successfully promote a webinar to a specific target audience, all I … | Continue reading
Leading up to two of our most important conferences of the year (Marketo’s Marketing Nation Summit and SiriusDecisions), the Content4Demand team had an important task: come up with a new and compelling theme that we could leverage to capture attention and generate leads. We were … | Continue reading
Happy Friday, marketers! To commemorate the close of another productive week, I wanted to share some of my favorite articles from the week. This week, more research confirming the value of video and some best practices for building a guest blogging strategy: Give the lead lifecy … | Continue reading
Your sales reps play an important role in getting your brand and content in front of the right people — especially on social networks. But what if we told you that despite your best efforts, you may be missing a key group that can help amplify your messaging to an even larger net … | Continue reading
Careful C4D blog readers might do a double take this month — and not just because you think you’re having a “90210” flashback (more on that later). Yes, we have featured Steve Voith before, but not as a C4D Staffer. We knew and loved Steve as a fellow content marketer (and shared … | Continue reading
Happy Friday, everyone! For our Fast & Easy column, we try to spotlight a variety of different articles that touch on content marketing strategies and best practices that you can implement at any time. But what happens once you have a solid content strategy in place? You continue … | Continue reading
New content formats and platforms are cropping up by the day. Some tools enable marketers to implement interactive content in a more efficient way, while others create personalized content experiences that allow buyers to binge on a variety of assets in one sitting. The list of o … | Continue reading
Happy Friday, marketers! If you’re based in the U.S., you may have already started your July 4th holiday weekend. Or, you may be tying up some loose ends and preparing for a long weekend of beers, barbecue and patriotic bliss. So we’re going to keep this week’s column short and s … | Continue reading