Chief Revenue Officer of The New York Times, Meredith Kopit Levien, recognized that the newsprint industry was being challenged by digital content. | Continue reading
Texts can be used to attract new clients, provide customer support, book appointments, and more. Take a look at this infographic for more texting ideas. | Continue reading
In 2017, I think it’s safe to say we’re sick and tired of being told what to do on social media platforms. Experts are a dime a dozen, and it’s likely you’re already familiar with all...read more | Continue reading
SNL cast member Cecily Strong wrapped up an invigorating day at social media conference The Social Shake-Up. Here's a complete summary of Day 1. | Continue reading
Today it is all about strategic marketing. Someone who is more than aware of that need, is Lee Odden, the CEO of TopRank Marketing. He is constantly mentioned in leading publications, including Forbes, The Wall...read more | Continue reading
When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of its preconceived notions and...read more | Continue reading
Where do brands fail when it comes to marketing to college students? Here are 5 things to consider if college kids are in your marketing demographic. | Continue reading
Curiosity may have killed the cat, but nary a marketer—let alone one of the renegade variety—has succeeded without a deeply inquisitive nature. Here's why. | Continue reading
You’ve read the statistics. You’ve read personal case studies, and you’re very well aware that social media is effective and growing — rapidly. It just isn’t working for you. Perhaps all these people who are...read more | Continue reading
The biggest blind spot in your sales funnel is not what you think it is. Check out this sales funnel infographic from Prezi to find out exactly what it is. | Continue reading
It would seem that free money does indeed come at a cost. For the past couple of years the FTC has taken a keen interest in the Influencer Marketing space; fining big brands such as...read more | Continue reading
If you’re wondering how you can increase employee engagement in your own company, consider these three key principles from Patti Newcomer-Simmons of Intuit. | Continue reading
Influencer marketing seems to slowly be taking over in terms of ROI. Consider these 8 tips when planning your next influencer marketing campaign. | Continue reading
Federico Cella, CEO of social networking platform Lynkos, shares his thoughts and advice about why social networking is key to a brand's success. | Continue reading
Many influencers violate the FTC's Endorsement Guide by not being fully transparent about their relationships with brands. Here's are some of the issues. | Continue reading
Recently, social media giant Facebook announced the release of a new feature designed to connect its users with employers seeking new talent. Facebook began hinting at the service late last year, and finally started rolling...read more | Continue reading
If you've ever needed a sign from the social media gods, here it is. Wendy's proves that a love for chicken nuggets can take you anywhere on Twitter. | Continue reading
Are you worried that the more you post on Facebook, the less content your audience will see? Turns out there may be a workaround, and it’s painfully simple. | Continue reading
Social media marketing is tough to do alone; you’ll need to understand your audience intimately, remain familiar and up-to-date with the latest trends and best practices, and be on call 24-7 to respond to customer...read more | Continue reading
Despite her shoestring budget and limited resources, Dara Royer led Mercy Corps to success while increasing its brand awareness and revenue. Here's how. | Continue reading
Here's how SMBs can maintain a robust digital presence, gain the same exposure as larger brands, and what SMBs need to know about social before diving in. | Continue reading
At NewFronts 2017, Twitter announces live video content partnerships with more than a dozen sports, news, and entertainment brands. | Continue reading
Ever wonder how you’ve been seeing gifs on your Facebook News Feed, but not a “post GIF” option for your posts? Here's how to upload GIFs to Facebook. | Continue reading
Increasing the efficiency of a company’s sales and finding ways to increase time actively selling is not always easy. However, one person that has been through the dark tunnel of sales improvement and seen their...read more | Continue reading
Modern marketing is a diverse ecosystem, and technology alone is no longer enough to address its complexity. Instead, you need a multi-pronged approach. | Continue reading
If you (or anyone you know) has ever worked at a startup, then you know what the grind is like. Early mornings, late nights, sprints, scaling…and the list could go on. With the massive amount...read more | Continue reading
Only 5% of us see social media posts that differ from our world view. See how you can use The KIND Foundation's social experiment to pop your filter bubble. | Continue reading
Are you really a brand? Do you need to be? Listen to any digital marketing consultant type these days and they’ll tell you that you won’t be able to get a job in 3-5 years...read more | Continue reading
Creativity is not instantaneous. Sure, you may have your “Aha!” moments, but true creativity is a constant, active process and takes effort to achieve. | Continue reading
Facebook announced a ton of new projects and features at F8 2017. Here are some of the most interesting revelations made at the conference. | Continue reading
Tumblr has just released a new video viewing app called Cabana, which allows you to watch videos and video chat with your friends in real time. | Continue reading
No matter what type of marketing tactics you may have tried, there's one medium that consistently outperforms all the others: email marketing. [INFOGRAPHIC] | Continue reading
If you’ve been in marketing for more than a few days you’re likely all too familiar with the never-ending barrage of ‘hot trends’ popping up by the minute. *Cough* Mastodon *Cough*. It can be overwhelming sorting...read more | Continue reading
Rather than creating a one-size-fits-all campaign, companies need to listen, learn, and engage with their consumers to drive lifetime value. | Continue reading
Burger King's latest commercial gives customers information on their famous Whopper burger in a pretty unconventional way: Google Home. | Continue reading
It may have taken longer than originally thought, but social media and e-commerce websites are finally integrating into ways that can help boost a business’ sales and improve a customer’s shopping experience at the same...read more | Continue reading
By now, we're all too familiar with the controversy surrounding United Airlines. Here's how the incident exploded on social media. | Continue reading
Often, you don't realize it while it's happening, but wisdom materializes out of experience and hard work. See what wisdom these top 6 CMOs can offer you. | Continue reading
In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why. Chatbot building tools make them easy to try for free. A Bit of Background In their simplest form, chatbots...read more | Continue reading
Hacked social media accounts can be inconvenient and annoying for anyone, but for a business, it can be devastating and ruin the brand’s credibility. | Continue reading
Carl Landau, a 30-year veteran of magazine publishing, event organizing, and more, share his insights into hosting a live niche event. As the brain behind the infamous Camp Niche, Niche Digital Conference, and Super Niche...read more | Continue reading
Making the most of your brand's presence on Instagram all starts with elevating your feed. Here are some tips to help you out. | Continue reading
Data from the Emoji Consumer Science team (yes, they exist) recently revealed that 92% of the world’s population now use the visual icons at least several times a year. While there are numerous online reports...read more | Continue reading
Yes - Twitter is about people tweeting about their breakfast (and a whole lot more). But here’s how that can be good for your business. | Continue reading
Interested in bringing your customer service to the next level? Chatbots are the newest release in the quest to revolutionize customer service. Here's how. | Continue reading
Adele Revella returns to share her insights on where to go after the buyer persona is established. Revella, the CEO of the Buyer Persona Institute, has made it her mission to offer companies unique perspectives...read more | Continue reading
Yesterday's release of Facebook Camera and Stories marked the platform's largest attempt at ripping off competitor Snapchat. Here are the details. | Continue reading
Patrón tequila uses target marketing and personas it calls "The Bros" and "The Knows" to precisely target its products to the right audience. Here's how. | Continue reading