It will lose 2 million users under 25, but not all are migrating to Instagram February 12, 2018 (New York, NY) — According to eMarketer’s latest forecast on social network […] | Continue reading
YouTube now watched by almost two-thirds of video viewers worldwide London, 7 February 2018: In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s […]
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William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment. | Continue reading
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018. | Continue reading
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry. | Continue reading
Proximity mobile payments are becoming more popular in the UK, but still far from mass adoption London, 11Â January 2018: Proximity mobile payments are becoming more popular in the UK, but […]
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Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year. | Continue reading
London, 4 January 2018: Adults in South Korea will spend well over a quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with […]
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Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018. | Continue reading
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year. | Continue reading
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale. | Continue reading
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year. | Continue reading
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan. | Continue reading
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising. | Continue reading
Usage Among Internet Users to Fall in 2017 for the first time London, 18 December, 2017: Don’t expect to see many tablets appearing on Christmas wish lists this year – […]
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Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel. | Continue reading
Despite years of vetting and advances in media measurement, analytics, models and attribution, Forbes research—with over 800 CMOs and 50 subject matter experts—revealed that most CMOs still struggle to quantify and communicate the value marketing creates to their lead … | Continue reading
As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology c … | Continue reading
Lynne Koreman, CMO at CyberVista, discusses why marketing teams have to be more cognizant of the cyberthreats they face. | Continue reading
While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews. | Continue reading
Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space. | Continue reading
Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home. | Continue reading
Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns. | Continue reading
JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising. | Continue reading
Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory. | Continue reading
In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson discuss some real world applications of augmented reality they are most excited about. | Continue reading
Brandon Rhoten, CMO of Papa John's International, discusses the formula to having an engaging, interesting and consistent brand voice on social media. | Continue reading
Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases. | Continue reading
With programmatic raising concerns related to inventory quality, brand safety and viewability, talk about advertisers bringing such efforts in-house has grown. But surprisingly few have actually done so. | Continue reading
In a special Thanksgiving episode of eMarketer's "Behind the Numbers" podcast, hosts Marcus Johnson and Ezra Palmer consider some of this year's key trends—pricey smartphones, massive digital sales days and more—and ask a simple question: "Should we be thankfu … | Continue reading
B2B marketers deal with a more complex path to purchase. New research shows that offering potential clients content downloads can help to drive conversions. | Continue reading
In the latest episode of eMarketer's "Behind the Numbers" podcast, we welcome Spotify's Danielle Lee for a conversation about personalization, targeting and people-based marketing. | Continue reading
Ad fraud remains a top concern for those running mobile campaigns. A new report by Singular found that solutions include rule-based and statistical methods. | Continue reading
Corey Coates, co-founder and chief expectations manager at Podfly Productions, discusses Canada's podcast space. | Continue reading
A survey of US mobile phone users finds that the more time respondents spend on their devices, the more likely they are to report troubled relationships. | Continue reading
In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world. | Continue reading
Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics. | Continue reading
A study from Deloitte found nearly nine in 10 people check their phones within an hour of waking up, and almost as many do so before going to sleep. Some even admit to using their device while crossing the street—and there are still a lot of people who say they do so while … | Continue reading
There are some significant differences in the way users in places like Asia-Pacific and South America access the mobile web. And mobile traffic in those regions is also more likely to be dominated by Android devices. | Continue reading
In the fourth episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: The customer. | Continue reading
A new study from Chief Marketing Technologist underscores just how important marketing technology has become to marketing leaders, as many are restructuring their IT and marketing departments to better leverage the technology. | Continue reading
B2B marketers have long valued events to generate new sales leads. But they are investing in digital to augment traditional channels. | Continue reading
Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers. | Continue reading
New research from the Interactive Advertising Bureau found people are more likely to talk about the products or brands they see—and even change someone’s mind about them—while co-viewing on OTT devices. | Continue reading
In the third episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Working with emerging pla … | Continue reading
A growing middle class in China with a high propensity to shop for foreign brands is helping to drive up spending on cross-border goods, according to eMarketer’s forecast. | Continue reading
In the second episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Millennials. | Continue reading
Recent research from Sensor Tower shows that revenues generated by nongaming apps are seeing a huge leap worldwide. The company reported that nongame app revenues totaled $2.8 billion globally in Q3 2017—a 67% increase year over year. | Continue reading