In the last three months of the 2016 Presidential election, fake news outperformed real news on Facebook. And by fake news, I mean these stories were wholesale fabricated and had no factual basis in reality whatsoever....read more | Continue reading
Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put NinjaOutreach on the...read more | Continue reading
Small businesses have caught on to the trend of building mobile apps to reach their customers. Her are 5 tips for creating a successful mobile app. | Continue reading
Instagram announces that it now has over 1 million active advertisers and will be introducing new security and direct booking features. | Continue reading
It’s important for you to understand that “millennials”, “gen Xers” and “baby boomers” aren’t real. They just don’t exist. At least, they don’t exist in the way that they are depicted by major news outlets...read more | Continue reading
As powerful as online community engagement can be, nothing replaces personal, face-to- face networking, meetings, and live events. Here are some great tips. | Continue reading
Of all the decisions you’ll make when you set up your eCommercesite, one of the most important is its color scheme. In fact, color choices can be more important than copy, images and even the...read more | Continue reading
The genius of IBM's influencer marketing strategy is its long-term approach to cultivating mutually beneficial relationships with its team of influencers. | Continue reading
Beyond hiring an all-star team of employees, building a small business requires crafting an effective brand. Here's how to create a brand on social media. | Continue reading
The Cleveland Cavaliers launched their own social network to drive online fan engagement in new ways. With its unique features, it could be a hit. | Continue reading
With over 400 million users and a network of CEOs averaging about 930 connections each, LinkedIn has become the premier business social networking website. However, while these specific insights indicate why LinkedIn marketing should be...read more | Continue reading
Outsourcing content is almost essential to run a successful website in 2017. You keep it updated regularly, so you’re always getting new readers and hopefully new customers, too. At the same time, you’re not having...read more | Continue reading
Email marketing results in three times as much engagement as social media. To help you get started, here are the 3 top email marketing platforms available. | Continue reading
The effectiveness of PBNs (personal blog networks) has been murky for some time and can get your SEO dinged severely by Google. But, in some cases, it can be worth the time and investment. If...read more | Continue reading
Memes are an established part of our digital culture, but is there a method to the madness of memes? A new study says there definitely is. | Continue reading
Take a look at this online vs offline marketing-infographic for details on a variety of marketing channels, as well as the support statistics for each. | Continue reading
The Kardashians' are in hot water with the FTC after the agency found that the celebrities' sponsored Fit Tea social media posts were not labeled as ads. | Continue reading
Reddit is one beast of a website. With over 150 million pageviews per month, it’s referred to as the ‘front page of the internet’ for a damn good reason. But getting on that front page...read more | Continue reading
There can't be a social media platform for every interest but there can be one for fishing, one of the world's most popular and lucrative hobbies. | Continue reading
Gina McDuffie, Chief Marketing Officer of VER, provides rebranding tips for marketers who think their brand is beyond all hope of being recognized. | Continue reading
Timing is everything in retail. Old-school retail firms make the majority of their profits around major seasons like Christmas and Spring Break. The same is true for online retailers. By carefully timing your sales and...read more | Continue reading
Many marketers careen ahead without visibility into the future. These marketing podcasts will show you how marketers can thrive instead of puttering along. | Continue reading
Political Super Bowl ads stole the show this year, but how did they fare in terms of brand perception? An interactive study by Instapanel found the answer. | Continue reading
Take a look at these great personalized email examples and see how these techniques can be applied to your own email marketing campaigns. | Continue reading
According to research from Nielsen, 92 percent of people trust recommendations from individuals over brands — and this holds true even if they do not know the individuals. Research also shows that 81 percent of...read more | Continue reading
In many respects, learning how to get started on Twitter is like learning to speak a foreign language. In order to get good, first, you just have to start! | Continue reading
Learn the fascinating secrets behind creating a successful brand story, from the CMO of Georgia Pacific, Douwe Bergsma. | Continue reading
To be successful on social, you must be confident, capable and ready to address the naysayers. In short, you have to prime your pump! | Continue reading
Since social media platforms officially began back in 1997 (Six Degrees is credited as the first large-scale social network), there have been countless attempts and a handful of monumental successes within the landscape. Despite the...read more | Continue reading
So what can the man from Mars tell us about marketing strategy? Well, among other things, "keep it simple." Read on for more marketing insights. | Continue reading
I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s...read more | Continue reading
Although we’re well into 2017 it’s never too late to add a few last minute marketing resolutions to your list. We all know the challenges of marketing during this time of rapid change and advancement,...read more | Continue reading
Bruce Springsteen's autobiography could be an analog for modern marketing. Here's a take on some of the best marketing wisdom from The Boss himself. | Continue reading
Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any social channel. This is a great reference point for beginners looking to get started on a channel, as...read more | Continue reading
When social media platforms first started to emerge in the mid-2000s, they served a very specific purpose; they were opportunities for individuals to claim some sort of personal presence online and connect virtually with others attempting...read more | Continue reading
First-time users of Twitter often don’t know where to start on the platform. Many first tweets are one-directional requests attempting to connect with a celebrity or solicitations to the Twitter community at large to “check...read more | Continue reading
Health care. If ever there was a hot topic on everyone's mind, this is it. Here's how savvy marketers can use their skills to help improve patient care. | Continue reading
We all know how important SEO is, but it obviously cannot bring all of the benefits of internet marketing on it’s own. According to Search Engine Land, it’s not “the icing on the cake,” but...read more | Continue reading
Lately, there has been a lot of talk about influencer marketing. Many are calling influencer marketing one of the biggest marketing trends of 2017. Currently, influencer marketing is typically available only to those with huge...read more | Continue reading
Use social media to connect with people, as opposed to simply conveying facts. Let people know who you are, and they'll find out “what you do.” | Continue reading
According to Social Media Examiner’s 2016 report, “At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.” Here’s what I say...read more | Continue reading
Well folks, it’s a brand new year and if you’re anything like me you’ve likely got a list of resolutions already collecting dust. But here’s one resolution I challenge you to actually stay true to this...read more | Continue reading
Are you thinking about running a social media contest? Before you jump in and start giving away prizes, there are several things you need to consider. | Continue reading
In the transition of power between American political parties, the survival of sacred institutions is at stake, such as the White House Facebook Page. | Continue reading
Our minds were blown by our friends at Search Engine Land when we found this gorgeous infographic. It’s rare to find an infographic that you can look at for hours like this. Print this bad boy...read more | Continue reading
Super Bowl advertising typically consists of the best commercials you'll see all year, but perennial top five advertiser Frito-Lay is backing out for good. | Continue reading
The time travelers of MGD Advertising took a trip to the future and came back to share what they learned about social media in 2017. Needless to say, a bunch is going to change this year...read more | Continue reading
Your customers can be your strongest brand ambassadors. Here are some brands whose marketing strategy has thrived off user-generated content. | Continue reading