Virtual reality (VR) company Oculus is staging an experiential retail campaign at shopping centres across the UK, part of a wider retail activation with brands including John Lewis, Dixons Carphone Groups and Game. | Continue reading
A planning application has been submitted to expand Sheffield's Meadowhall shopping centre, which follows a £60m refurbishment. | Continue reading
Coca-Cola is reviving its Christmas Truck activation for the sixth year in a row, with the brand going to greater lengths to ensure it does not come under fire for its promotion of sugary drinks. | Continue reading
Retailer John Lewis is staging a winter garden pop-up on the roof top of its Oxford Street store, giving guests the opportunity to hire private dining lodges and take part in a range of masterclasses. | Continue reading
Football club Brighton & Hove Albion has created a virtual reality (VR) experience at Brighton's American Express Community Stadium (Amex) to bring fans closer to the game. | Continue reading
Adidas launched a women-only work out experience in Singapore called #CreateYourCourt. | Continue reading
As part of a bid to generate more revenue for the modernisation of London's transport system, Transport for London (TfL) and Exterion Media have launched two 7.2m x 4m, double-sided screens inside Canary Wharf Tube station. | Continue reading
Today (28 October) British Fashion Council (BFC) has announced that it will move its bi-annual events London Fashion Week and London Fashion Week festival to join London Fashion Week Men's at The Store Studios, located at 180 Strand, WC2. | Continue reading
Vauxhall is going on safari at Woburn Safari Park to mark the launch of two new car models. | Continue reading
Ben & Jerry's has teamed up with civil rights and anti-racism charity Hope Not Hate to host a music event that aims to bring the community together. | Continue reading
Publisher Time Out has revealed plans to set up shop in London's East End, with the launch of Time Out Market in Commercial Street set for the second half of 2017. | Continue reading
Nickelodeon has kicked off a multi-platform cause marketing partnership in the US with non-profit organisation Canine Companions for Independence, which includes an experiential push. | Continue reading
Events and exhibitions company Full Circle Events has made two key hires as it seeks to expand. | Continue reading
Retailer Harvey Nichols is launching a campaign celebrating the best of Italian style, beauty, food, drink, culture and lifestyle. | Continue reading
The Institute of Practitioners in Advertising's (IPA) Bellwether report released today (12 October) reveals that event marketing budgets rose by 9.9% in the third quarter of 2016. | Continue reading
Starbucks' immersive tea experience, KitKat's chocolate pop-up store and Zombie Boy spooking commuters are among our most read stories of the week. | Continue reading
In this time-lapse video, see the making of Google Cardboard's installation at King's Cross that offered music fans a virtual reality tour of the iconic Abbey Road Studios. | Continue reading
The Cadbury Double Decker fun bus, Apple voted as the UK's top coolest brand and Bombay Sapphire's vintage train pop-up bar were among the most read stories this week. | Continue reading
King Digital Entertainment, creator of the Candy Crush franchise, worked with Jack Morton to host a multi-sensory orchard experience in New York to promote its new Farm Heroes Super Saga game. | Continue reading
National Champagne Week, taking place from 1-7 October at venues across the UK, will feature activations from a number of Champagne brands. | Continue reading
Calvin Klein, part of Coty's brand portfolio, has created a sensory-led experience featuring a tunnel, for the launch of its Deep Euphoria perfume. | Continue reading
Communications and marketing agency Vista achieved a 15% rise in like for like sales to £16.3m last year, following a major restructure and rebrand. | Continue reading
Premium spirit brands including Tanqueray, Ketel One and Haig Club are curating experiences at World Class House, a drinking destination showcasing the finest spirits and the best cocktails. | Continue reading
Some 35,000 people took to the streets of Cardiff this weekend for Roald Dahl's City of the Unexpected, a series of events to celebrate the centenary of the author's birth. | Continue reading
Trinidad and Tobago Tourist Board (UK) has recreated the island of Tobago for a two-day experience at the Manchester Trafford Centre. | Continue reading
South African Tourism (SAT) is hosting a #FindYourWild pop-up experience on London's South Bank from 22-25 September. | Continue reading
To celebrate London Fashion Week (LFW), the W hotel in London's Leicester Square will return with its Finishing Touches pop-up, offering beauty and style services from 17-18 September. | Continue reading
Event takes a look at venues suited to hosting fashion-themed events. | Continue reading
Cosmopolitan has teamed up with Westfield Stratford to celebrate the shopping centre's fifth birthday, by hosting a six-day fashion-themed event. | Continue reading
Around 250 whiskies will be available to sample at this year's Midlands Whisky Festival, including lesser-known varieties from Japan and the Scottish highlands. | Continue reading
Coors Light's Ice Cave Raves, Tanqueray's Hanging Gardens and Lidl's Mussel Beach pop-up are among our most read experiential stories this week. | Continue reading
Pest control company Rentokil is bringing its Pestaurant concept, which showcase edible insects, to two London locations this month. | Continue reading
Charity Macmillan Cancer Support will be showcasing artwork featuring an entire British skyline made out of 25,000 biscuits. | Continue reading
Supermarket brand Lidl is paying homage to Scottish mussels and highlighting where it sources its mussels in a three-day interactive culinary playground. | Continue reading
Agency Pulse Group has reported gross profits of £4.8m for 2015, compared to £3.6m in the previous year. | Continue reading
Comedy Central UK's FriendsFest, a celebration of the hit television show, has returned to the UK this summer and is visiting six stately homes, in partnership with the Luna Cinema. | Continue reading
Bompas & Parr will unveil the world's first supernatural voice installation on 29 September in London, as part of the eclectic annual arts festival Merge Bankside. | Continue reading
US online music streaming service Pandora will host a warehouse party at a secret location in Sydney, Australia, next month as part of its continued investment in live events. | Continue reading
Chambord's Chapter Eight games, Oreo's flavour mobile and a Charlotte Tilbury pop-up feature in our list of events to watch out for next week. | Continue reading
Plus-size clothing retailer Evans has partnered with Garnier for a 'Walk in and Win' event, to be staged over this weekend. | Continue reading
Brand experience agency Freeman has promoted Steve Comar to the executive team as director of operations, while Gillian Brackenbury-Peace joins as talent development advisor. | Continue reading
Mexican street food brand Wahaca is staging a three-day fiesta in celebration of Mexican festival, Day of the Dead. | Continue reading
Summerland, the London-based immersive tropical paradise to be housed in a secret venue, has switched from a crowd-funding model to a commercial partnership plan, with a scheduled launch of winter 2017/18. | Continue reading
US-based brand experience agency Cramer has appointed Debi Kleiman as a member of its board of advisors. | Continue reading
To tie in with National Rum Day, Event looks at food with a rum twist and rum-based cocktails. | Continue reading
The Global Sustainable Events Summit (GSES) has unveiled a number of supporters for its 2016 event. | Continue reading
Four lucky Uber users and their plus ones will be whisked-off on a private jet to a secret party hosted by vodka brand Absolut on Friday (19 August). | Continue reading
General Mills brand Old El Paso is launching a one-day pop-up restaurant to celebrate the launch of its new mini Stand N Stuff soft tacos. | Continue reading