HBO has unveiled a 6m x 4m Game of Thrones-inspired embroidery artwork in London today (18 March), where it will remain until midnight tomorrow (19 March). | Continue reading
Carlsberg is set to execute what the brand claims to be its biggest stunt yet, at London's Old Truman Brewery on 23 March. | Continue reading
The National Autistic Society (NAS) is launching a series of pop-up shops next month, to mark World Autism Awareness Week. | Continue reading
Global fitness brand Les Mills hosted its Les Mills Live event in partnership with Reebok at Excel London last Saturday (12 March), produced by agency Itch. | Continue reading
St Christopher's will be transformed into a floral oasis from Wednesday (16 March), as artist Rebecca Louise Law installs 1,200 fresh flowers within the precinct. | Continue reading
The Crystal Maze, the immersive re-creation of the 1990s television show, will open to the public next Tuesday (15 March). | Continue reading
Victoria Bell, a third year student at the University of Lincoln, has been named as winner of The Eventice - a challenge-led competition for final year Events Management students. | Continue reading
Smart Live has appointed Alex Morrisroe as head of client services, a role he previously held at Concerto Live. | Continue reading
Pringles, Secret Cinema and Cadbury feature in our list of the most read experiential stories of the past week. | Continue reading
Pop-up retail specialists Appear Here opened a temporary store in Paris for the city's Fashion Week yesterday (3 March), where it will remain until 12 March. | Continue reading
UEFA, the governing body for European football has appointed agency Space to create the UEFA Euro 2016 Trophy Tour, which will take place in the lead up to the 2016 UEFA European Championship. | Continue reading
King Digital Entertainment enlisted singer and presenter Alesha Dixon to launch its multi-sensory Bouncingham Castle on London's South Bank last night (2 March). | Continue reading
Tennent's Lager celebrated its sponsorship of T in the Park festival, of which it is a founding partner, with a projection mapping stunt in Glasgow last Friday (26 February). | Continue reading
Beatrice Cornacchia, head of consumer marketing Europe at Mastercard, delved into the brand's approach to events and experiences during a presentation at The View from The Shard this morning (1 March). | Continue reading
Kellogg's brand Pringles has kicked off a campaign celebrating its 25th birthday today (1 March). | Continue reading
Hotel Chocolat is to debut its first ever ice cream product - The Ice of The Gods - at the London Coffee Festival on 7-10 April. | Continue reading
Young's Pubs and Geronimo Inns are teaming up with children's charity Wooden Spoon to host exclusive events with former rugby legends throughout the Six Nations 2016 tournament. | Continue reading
The second London Beer Week is well underway in the capital this week (22-28 February), with a host of brands activating at its east London hub and beyond. | Continue reading
Bakery brand Warburtons has announced a new partnership with running not-for-profit organisation Parkrun, in a bid to help more young people get active. | Continue reading
Toy brand Mattel has released colourful plans of its forthcoming Play! centre in Liverpool, which is due to open at the end of March. | Continue reading
Puma enlisted agency Innovision to unveil its new Puma x Red Bull Racing Lifestyle collection in London last Wednesday (17 February). | Continue reading
Pepsi Max Cherry has collaborated with artist and designer Insa to create an interactive piece of art that will come to life through augmented reality. | Continue reading