Advertising - A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make ... | Continue reading
Content - Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey. | Continue reading
Brand Management - Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States, according to recent research from Accenture Interactive and FJORD. | Continue reading
Email Marketing - Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to ... | Continue reading
Social Media - Pinterest users tend to shop much more than the general public, and 67% of them admit to using Pinterest to plan for the holidays. Here's what you need to know ... | Continue reading
Customer Relationships - Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ... | Continue reading
Customer Behavior - Some 41% of Amazon customers say they use a mobile device (smartphone or tablet) most often to make purchases on the site, according to recent research from Feedvisor. | Continue reading
Search Engine Marketing - Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character ... | Continue reading
Mobile - Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, ... | Continue reading
Email Marketing - Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp. | Continue reading
Sales - In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers. | Continue reading
Metrics & ROI - Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help ... | Continue reading
Web Sites - Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and ... | Continue reading
Social Media - Facebook steps on LinkedIn's turf with a job-posting feature and begins to trial selling ads on TV screens; hope for Viners as Twitter considers selling it; Facebook revives gaming hopes ... | Continue reading
General Management - Most businesspeople say gifts given by employers and external contacts for personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce. | Continue reading
Metrics & ROI - Tired of spinning your wheels trying to see whether your marketing is working? The time and effort marketers spend on building reporting instead of analyzing results is a persistent issue. ... | Continue reading
Search Engine Marketing - Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with ... | Continue reading
Mobile - Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks. | Continue reading
Brand Management: Marketing Podcast - SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so ... | Continue reading
Customer Relationships - The world's biggest shopping day is Singles Day in China. Here's how US retailers can help raise the profile of Singles Day in America and take advantage of this opportunity ... | Continue reading
Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand. | Continue reading
Marketing Strategy - Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from ... | Continue reading
Content - What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them ... | Continue reading
Marketing Strategy - Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic ... | Continue reading
Content - Take a journey through the world of content visualization, and find out which method may work best to captivate your audience. | Continue reading
Customer Behavior - Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development. | Continue reading
Sales - At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need ... | Continue reading
Content - Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ... | Continue reading
General Management - Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. | Continue reading
Sales - Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations. | Continue reading
Social Media - Instagram's latest push to satisfy brands' need to sell; Twitter introduced bots for customer service; Pinterest launched three new types of Promoted Pins; LinkedIn now lets you compare your salary; ... | Continue reading
Marketing Strategy - Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right. | Continue reading
Email Marketing - Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to. | Continue reading
General Management - The number of workers in the United States who say they experience conflict with other teams in their office has risen over the past two years, according to recent research ... | Continue reading
Content - Have you considered automating your content marketing? Content marketing automation takes traditional content marketing tasks and automates them to save you time and money. | Continue reading
Web Sites - The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, ... | Continue reading
General Management - In the world of marketing operations (MO), words like enterprise and scale are common, but we rarely hear small business enter the conversation. Ironically, small and midsize businesses (SMBs) need ... | Continue reading
Search Engine Marketing - Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo. | Continue reading
Content - Content that not only works but also makes users want to share it? It's possible when you understand the basics of contextual marketing. | Continue reading
Sales - The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make ... | Continue reading
Marketing Strategy: Marketing Podcast - Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. All guests discuss three things: what they want ... | Continue reading
Content - Relatively long and fairly complexthough not overly difficultblog posts by brands garner the most social shares, according to recent research from TrackMaven. | Continue reading
General Management - Boost your company's productivity and keep costs down by using video chat. Check out these reasons why using video regularly at your company makes sense. | Continue reading
Web Sites - Where to begin when planning a website? Easy: the homepage. But what to put on that homepage? Suddenly, decision-making is not so easy. This infographic can help make that process ... | Continue reading
Content - The digital, multi-device era has disrupted traditional brand storytellingfragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices. | Continue reading
Content - Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets? | Continue reading
Social Media - People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person eventswhich are among the most effective ... | Continue reading
Public Relations - Need to convince company higher-ups to invest more in PR? Here's some help for proving your PR efforts are worth more than they think. | Continue reading