Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill, according to February 2016 research. They also use it to send money to a friend. | Continue reading
Digital cable TV revenues will skyrocket to $5.3 billion in 2021, up from 2016's projected revenue of $3.5 billion. | Continue reading
Programmatic is quickly becoming a key part of the media buying landscape in Finland. According to the Association of Finnish Advertisers, three-quarters (75%) of advertisers in the country bought ads programmatically as of December 2015. | Continue reading
The shift of ecommerce sales from the desktop to mobile devices has been under way in China for a couple of years. And according to data from the end of 2015, the tilt toward mobile is clear. | Continue reading
In the age of big data, marketing technology plays the critical role of making the massive stream of incoming data digestible and actionable. Chris Curtin, chief brand and innovation marketing officer at Visa, spoke with eMarketer about the company’s approach to vendor sele … | Continue reading
No one issue takes precedence in Canada when it comes to challenges facing the advertising industry, according to November 2015 research. Agency professionals are split on their primary struggle. | Continue reading
While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year, according to eMarketer’s latest ad spending forecast. | Continue reading
Ad spending during the NCAA Men's Division 1 Basketball Championship continues to climb, though fewer advertisers are participating than did a few years ago. One reason could be the price. | Continue reading
In the UK and US, about a quarter of smartphone users have installed an ad blocking app on their device, while in France, about 30% of all internet users use ad blockers. | Continue reading
Social network users in the UK increasingly check in via mobile. An interesting side-effect of this trend is the rising incidence of people signing in to social media first thing in the morning before they get out of bed. Among women, in particular, this is becoming ever-more com … | Continue reading
Marketers and IT professionals in Australia and New Zealand believe a number of challenges are holding back successful implementation of marketing technology programs. A lack of integration between different systems, insufficient budgets and a dearth of knowledge about how system … | Continue reading
About two in five internet users in France use a smartphone to go online, but only 9% of that group say they ever intentionally click on banner ads. The majority find them useless—or worse. | Continue reading
Shipments of tablets in Japan continue to climb, with total shipments reaching 9.4 million units in 2015, an increase of 8.4% from the year prior. Android tablets are the most popular devices in the market, with the platform controlling more than 46% market share. | Continue reading
College students use a variety of mobile payment methods, including PayPal and Apple Pay. According to December 2015 research, they use these methods because they are easy to set up and use. | Continue reading
The two core areas of digital video monetization, advertising and subscriptions, remain on aggressive growth trajectories. Revenue in the US is up across the board and forecasts call for continued increases. | Continue reading
Mobile is making up a greater share of digital purchase in Brazil, according to research. And in H2 2015, that share grew rapidly. Most mcommerce sales in the country are transacted on mobile phones. | Continue reading
A good or bad customer experience can effect whether consumers will buy from a store again. Indeed, nearly half of US digital buyers said that it’s unlikely they’ll make another purchase if they had a bad experience, according to February 2016 research. | Continue reading
Over the past year, digital video viewers in the UK have increasingly turned to YouTube for consuming content via mobile, and they are spending significantly more time perusing videos. eMarketer spoke with Debbie Weinstein, director of brand solutions and innovations for EMEA at … | Continue reading
CEOs today are anxious to harness the power of digital platforms and the data they generate to stay competitive and drive future growth. As a result, marketers that have embraced a data- and tech-driven approach are being tasked to spearhead digital initiatives that cut across th … | Continue reading
Every advertiser wants to know where its customers, and potential customers, are spending time online. Social networks in particular are a focus for marketers keen to monitor the current buzz. | Continue reading
Smartphone users across Southeast Asia are continuing to download a few new apps each month, according to 2015 research. Social networking, along with utilities apps, are likely drivers of this. | Continue reading
Twitter has been focusing on efforts to attract more users to its service, but growth remains slow and the service is also still not materially monetizing logged-out users. | Continue reading
Most US internet users are willing to share their personal health information if it can help improve their personal healthcare. According to February 2016 research, almost half of respondents said they would be willing to do so, but only if it was anonymous. | Continue reading
Almost all internet users in South Korea watch digital video, and research indicates mobile is a major driver of their behavior. A majority of viewers watch only or mostly on mobile devices. | Continue reading
Mobile wallet and payment options are plentiful in the UK. However, consumers in the region still view the majority of them with a degree of caution. But while trust in mobile wallets is not necessarily improving, mobile payment options are being used all the same. | Continue reading
Across most Latin American markets, female digital buyers spend more on technology purchases than on any other category. Health and beauty also garners a solid share of women’s digital purchases. | Continue reading
The financial lives of internet users are similar in many ways regardless of age. But some products are more likely to be owned by users under 30—and the same group is more likely to conduct digital and mobile banking activities. | Continue reading
Consumers are regularly turning to their mobile devices to search, and personal assistants like Siri can help them in the process. But according to research, few mobile phone owners actually use a voice-controlled personal assistant regularly. | Continue reading
Over 40% of web users said visual material was the content they sent most often to friends and other contacts via social media. Articles were popular, too. | Continue reading
Mobile ad spending is still growing rapidly in Canada, eMarketer estimates, and will account for more than 48% of digital ad spending in the country this year. Growth rates are dropping, though, and will fall to single digits by 2020. | Continue reading
Digital agency Razorfish counts some of the largest retailers in the US as clients, which gives it insights into industry trends. Jason Goldberg, senior vice president of commerce and content at Razorfish, spoke with eMarketer about the biggest takeaways from the 2015 holiday sea … | Continue reading
A growing number of smartphone video viewers in Japan prefer to watch mobile video content in portrait mode or a combination of landscape and portrait modes. The popularity of vertically-oriented messaging apps like Line may be contributing to the switch. | Continue reading
The digital TV audience in Australia appears to be somewhat mature, according to 2015 research. The gender and age breakdowns of the audience are stable, and penetration is not changing much. | Continue reading
Digital ad spending will surpass TV next year, eMarketer estimates. And according to February 2016 research, US ad agency professionals say their clients are interested in digital advertising more than last year. | Continue reading
Prime Now, a service from Amazon that is available to subscribers, has taken off in select US markets. Media is among the top product categories purchased. | Continue reading
African nations have some of the highest gender gaps in digital access and smartphone ownership, according to a February 2016 report. Even where overall access is very low, men are more likely than women to be online. | Continue reading
Growth in use of mobile bill pay has been fairly steady, and fast, over the last five years. The major shift in mobile device bill pay usage came from 2013—16% of those surveyed—to 2014—27%. | Continue reading
Collecting consumer feedback can be beneficial for marketers who want to better understand their customers. However, there are challenges, like knowing what to ask. | Continue reading
Marketing technology is a key area of focus for marketing managers in 2016, according to research. As managers think about where to spend their budgets on such technology tools this year, business intelligence reporting, marketing automation and customer interaction products are … | Continue reading
Demand for virtual reality (VR) devices in China remains small for the time being, with the total user base in the country expected to be less than 10 million individuals through 2018. Despite this relatively early stage of adoption, enthusiasm for the potential digital video and … | Continue reading
Internet of things (IoT) devices are garnering the attention of many marketers and consumers. While they may have different purposes, a December 2015 survey found that these devices may become common financial transaction methods, particularly wearables. | Continue reading
The TV and video viewing landscape in the UK has changed dramatically in the past 10 years. But even as digital video consumption comes to the fore, certain ingrained habits continue to influence the shape of the market, with traditional TV playing a central role in ushering in d … | Continue reading
More adults make restaurant and retail purchases on the weekends than do so during the week, research found. | Continue reading
More viewers in Japan are choosing to watch TV and video content on their smartphones. Indeed, the number of viewers who used smartphones to watch TV and subscription video-on-demand services was significantly larger than viewers who watched such content on desktop or laptop comp … | Continue reading
The worldwide recession hit Spain hard, and brought down ad spending significantly. Total media spending has still not recovered, but it is on the rebound. | Continue reading
Since eMarketer last spoke with Rishi Dave, CMO of Dun & Bradstreet, the business information services company had honed its utilization of marketing technology to help achieve its business goals. eMarketer checked in with Dave to discuss what is in store for 2016, and how Dun & … | Continue reading
When it comes to targeted advertising, many US internet users across generations feel like they are often forgotten about by advertisers, according to November 2015 research. And they feel it is about time they are recognized. | Continue reading
Researching products before visiting a store is a popular activity among consumers. November 2015 research found that many internet users in the US and UK indeed do so. | Continue reading