Brand Management - Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand. | Continue reading
Marketing Strategy - A whopping $8.4B is going to be spent on Halloween this year. So, check out these tips and tricks to capture those treats (and to plan some tricks for next ... | Continue reading
Sales - Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. | Continue reading
Word-of-Mouth - Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways ... | Continue reading
Social Media - Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook. | Continue reading
Customer Behavior - Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. | Continue reading
Customer Relationships - Lasting brand admiration is achieved when your business becomes part of who people are (think Mac people) and what they stand for. That kind of relationship isn't accidental or the ... | Continue reading
General Management - Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ... | Continue reading
Non-Profit - If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions. | Continue reading
Advertising - Some 70% of third-generation Hispanics in the United States say they feel connected to their Hispanic heritage, and more than half say their background is an important part of their ... | Continue reading
Social Media: Marketing Podcast - Peter Friedman, former Apple vice-president, and founder and CEO of LiveWorld, shares insights on social media for brands, customer experience, and business. | Continue reading
Marketing Strategy - A unilateral or bilateral business model, whereby vendors sell to customers or via business partners, is old-school. Today, forming an ecosystem is the way to increase shareholder value, foster customer ... | Continue reading
Customer Relationships - Dont assume that big companies know everything about staying competitive in a crowded space. Enterprises can learn a lot from small businesses. | Continue reading
Customer Relationships - Some 59% of US workers say they would not deal with a company again after one or two bad customer service experiences, according to recent research from OfficeTeam. | Continue reading
Writing - You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy ... | Continue reading
Customer Relationships - To build trust with customers, marketers need to be clear about what data they collect, where they send it, and why. | Continue reading
Writing - Good artists copy; great artists stealnot actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance. | Continue reading
Mobile - Smartphone apps now account for nearly half of the time consumers spend with digital media, according to recent research from comScore. | Continue reading
General Management - How does the explosion in marketing tech help your team get stuff done today? It doesn't. So until you evaluate, decide, deploy, integrate, and optimize your marketing stack, try these ... | Continue reading
Customer Behavior - The relationship between brand and consumer has been transformed dramatically. Using grocery CPG as the lens through which we view those changes, we can influence change rather than just react ... | Continue reading
Social Media - Some 30% of Fortune 500 companies and 22% of Inc. 500 companies have active Instagram accounts, according to recent research from The Center for Marketing Research, University of Massachusetts, Dartmouth. | Continue reading
General Management - Most marketers will be involved in about eight meetings per week. These tips can help you cut down on unnecessary meetings and get the most out of existing ones. | Continue reading
Social Media - This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ... | Continue reading
Brand Management - Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and ... | Continue reading
Customer Relationships - Complacency is the most common way that B2Bs destroy relationships with their customers. But B2Bs can learn a lot from successful B2Cs about keeping customers happy and satisfied. | Continue reading
Search Engine Marketing - Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo. | Continue reading
Customer Relationships - Clearly, developing a customer journey map is beneficial to your business. But how do you ensure that all of your work in mapping the customer journey will be properly implemented ... | Continue reading
Advertising - US ad agencies unethically padded their profits with secret rebate schemes, according to a recent report by the Association of National Advertisers. Here's a look at other findings and takeaways ... | Continue reading
Marketing Strategy - It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not ... | Continue reading
Search Engine Marketing - Google's search engine is displaying fewer organic results on it first page this year than it was last year, and it's increasingly presenting different experiences for desktop and smartphone users, ... | Continue reading
Marketing Strategy - Most people like to feel part of an exclusive club. The brands that understand that desire can inspire people to both buy their products and adopt them as part of ... | Continue reading
Sales - Just five years ago, in small-to-midmarket companies, 1-2 people were typically involved in the purchase decision. In recent years, that trend has shifted; now, 3+ people must approve purchases, even ... | Continue reading
Advertising: Marketing Podcast - Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from ... | Continue reading
Content - Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing ... | Continue reading
Content - Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ... | Continue reading
Marketing Strategy - Brands should continue looking to the power and uniqueness of DRTV on-air efforts to educate customers quickly while pulling in visitors across multiple online channels. | Continue reading
Writing - Well-written headlines have the power to pull in customers to peruse your content and purchase your products. Before you write one, check out the following tips. | Continue reading
Email Marketing - White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe. | Continue reading
Marketing Strategy - If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers. | Continue reading
Brand Management - Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered? | Continue reading
Social Media - The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven. | Continue reading
Content - Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started. | Continue reading
Social Media - Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ... | Continue reading
Customer Behavior - Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical. | Continue reading
Content - If you want to help overwhelmed, time-poor searchers to find you and your business online, then it's time to think hard about what you publish, where, when, how often, andmost ... | Continue reading
Advertising - The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala. | Continue reading
Social Media - Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes ... | Continue reading
Word-of-Mouth - Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ... | Continue reading