If you've ever live streamed on Twitter via Periscope, you know it's a nightmare. A new mobile update will make it much easier to go live on Twitter. | Continue reading
If you’re wondering how brands can take advantage of the new digital power player, we suggest checking out these top 6 Snapchat accounts in 2017. | Continue reading
Instagram Live is, well, live. The platform’s venture into live video was announced last month, and now users in the U.S. have access to the feature. What Is It? A live video broadcast tool just...read more | Continue reading
We must ask ourselves one very important question when it comes to Twitter: are we holding it up to a standard it was never meant to be held up to? | Continue reading
What makes an Instagram account great these days? These must-follow Instagram accounts suggest that creativity, consistency and a genuine voice is key. | Continue reading
Fancy some Instagram shopping? With new shoppable tags, e-commerce on the platform is easier than ever. Sysomos' CPO shares what users & brands should know. | Continue reading
To bring you the best of our content (in case you missed it) here's our best picks for the week of Dec 9 2016 from Social Media Explorer and around the web. | Continue reading
We spoke with Gen Z experts from Open Mind Strategy to bring you these insider tips on how to reach Gen Z consumers. Here's what they had to say. | Continue reading
5 Social Media Marketing Tricks to Finally Reach B2B Buyers | Continue reading
The social media copycat chase continues! We think Facebook Collections sounds suspiciously similar to Snapchat Discover, but we'll let you decide yourself. | Continue reading
Don't DARE use these words in 2017! Twelve of the sharpest minds in marketing weigh in on their picks for words and phrases to avoid in 2017. | Continue reading
The key to successful employee advocacy is to empower your employees, provide training, support, and the freedom to represent your brand in a personal way. | Continue reading
Facebook is still a great social media channel for brands seeking extensive reach and engagement. Here's how the biggest brands are using the platform. | Continue reading
To bring everyone the best of our content (in case you missed it), here's our best picks for the week from Social Media Explorer — and from around the web. | Continue reading
Mobile Twitter users can now create their own "tweet stories" with the "Moments" feature. Here's how Twitter users and brands can use the Moments tool. | Continue reading
Recent updates to Instagram represent a major shift for the platform. These new features could make Instagram the strongest ecommerce selling tool EVER! | Continue reading
In July 2016, Southwest Airlines was hit with a 5-day system outage. Here's how the brand used social media customer service to mitigate the crisis. | Continue reading
Are you a content creator? Not sure if your content is cutting through the noise? Here are 7 steps you can take to improve your content marketing in 2017. | Continue reading
Here's what Discovery Education and partner brands are doing to help foster innovative educational opportunities in the nation's schools. | Continue reading
Earlier this year, the marketing industry was buzzing about Morgan Stanley analyst Brian Nowak’s quote in the New York Times that “In the first quarter of 2016, 85 cents of every new dollar spent in...read more | Continue reading
In the ad world, change is the only constant. Here's what brands need to do in order to keep their advertising relevant in today's socially connected world. | Continue reading
2016 has been an especially defining year for Black Friday shoppers and retailers. Here are some trends that we have picked up on. | Continue reading
If you manage social media in your business, here's a list of seven free social media tools that will help you to be more efficient in your job. | Continue reading
People know Reddit for its sprawling web presence but its founders tell a much more intimate tale of what it takes to be a "Redditor." | Continue reading
Influence marketing has been on the rise in response to ad blocker and diminished reach on FaceBook, but the FTC has taken notice. The FTC has fined brands such as Lord & Taylor with deceptive...read more | Continue reading
Facebook organic reach is dead. Brands now have only two viable options to reach consumers on Facebook: 1) Social Brand Advocacy and 2) Paid Advertising. | Continue reading
Brand customer service on Twitter is more popular than ever. In fact, 80% of customer service requests on social media happen exclusively on Twitter. | Continue reading
Top 10 Media Training Speakers You Need to Know | Continue reading
Michael Brenner, CEO of Marketing Insider Group, and a top CMO influencer, shares his thoughts and predictions for content marketing in 2017 and beyond. | Continue reading
Is marketing dead? Many believe that the internet at large is getting too smart for marketing. Indeed, consumers are getting resourceful. Traditional marketing such as advertising, public relations etc doesn’t seem to hold the same...read more | Continue reading
Kim Kardashian’s robbery showed that there's a point where influencers' visibility becomes a liability and their Internet lives can make them vulnerable. | Continue reading
Yesterday's release of Snapchat's "Spectacles" was highly anticipated by pretty much everyone. Here's what we know so far: | Continue reading
With so many changes happening in the social media world, influencers and marketers need to keep up. Here are some tips to help you stay ahead of the curve. | Continue reading
Social Media Explorer is reporting live today from Incite Group's Customer Service Summit. We'll blog the best advice we hear from customer service experts. | Continue reading
Marketing, automation, predictive analysis, even AI are just some of the transformational marketing tools these experts say you should be using in 2017. | Continue reading
Here's how 5 top brands have gone all-out to create impactful marketing campaigns that are creative, engaging, AND capitalize on the 2016 election. | Continue reading
Learn how validating your social listening insights can make all the difference to your client. Social listening is more complex than you may think. | Continue reading
Here are 5 Gen Z traits that the networks could use to lure Gen Z eyes away from the 'Tube and back towards the box that used to be known as "The Tube." | Continue reading
While Snapchat was strong enough to knock out other competitors, can it win the social media arms race against heavyweights like Facebook and Instagram? | Continue reading
Modern artists are using social media to turn art into a shared experience with friends, fans and strangers on a global scale. Snapchat has recently become a fixture of 2016 and is increasingly used by...read more | Continue reading
This week, Twitter hinted at plans to address the rampant abuse on the platform that scared buyers away by introducing a new “Muted Words” feature. | Continue reading
Here's our summary of marketing insights divulged by brands like Pepsi, Investopedia, Brandwatch, and more at the annual Incite Group Marketing Summit. | Continue reading
Standing Rock Facebook check-ins suggest that political activism on social media is headed in the direction of capturing current events as they happen. | Continue reading
What do Seth Godin, Noah Kagan, Steve Jobs, Malcolm Gladwell, David Ogilvy, Tim Ferriss, Tony Robbins & Walt Disney have that we don’t? How do/did they continue to confound critics and create successful products and...read more | Continue reading
When the sun went down, things really started getting weird... I forced myself to sleep, knowing that if I stayed awake, weirder things would happen. | Continue reading
RIP Vine. The short-form video service that gave us stars like singer Shawn Mendes will be shutting down after three years of existence. | Continue reading
Imagine a world where you could look at someone and instantly see how they rank on social media. How pervasive will social media ranking be in the future? | Continue reading
Here's how BNY Mellon is using the popularity of the hit musical, Hamilton, to highlight the bank's founder and reinvigorate the 232-year-old brand. | Continue reading