Customer Relationships - Today's customers use multiple channels to reach out to brands and expect support to be immediate and precise. That expectation can be daunting for many companies. | Continue reading
Marketing Strategy - Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot. | Continue reading
Sales - As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program. | Continue reading
General Management - Marketing decisions based on knownstruth, facts, and evidenceare far more likely to succeed than those based on hopes, wishes, and mythology. | Continue reading
Search Engine Marketing: Marketing Podcast - Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. | Continue reading
Advertising - An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according ... | Continue reading
Brand Management - An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing ... | Continue reading
Career Management - As a marketer, you can no longer be either creative or analytical. You need to be both if your marketing is to be successful. | Continue reading
Career Management - The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group. | Continue reading
Customer Relationships - Focusing on providing an excellent user experience can help improve your conversion rate and increase your revenue. | Continue reading
Social Media - Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ... | Continue reading
Customer Relationships - To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority. | Continue reading
Sales - PowerPoint files, and the information contained within them, are a valuable business (not just marketing or sales) asset. Presentation management unlocks the value of that asset, empowering everyone to make ... | Continue reading
Sales - Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius. | Continue reading
Marketing Strategy - Amazon just announced that it was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. So, why should you care about this change? | Continue reading
Search Engine Marketing - With the summer over, many companies are starting to think about capturing consumer attention in the run-up to the holidays. If pay-per-click advertising on Google or Bing is in your ... | Continue reading
Marketing Strategy - It doesn't matter how much time you spend on crafting your marketing campaign: You have no guarantee it will pay off. Sometimes marketing just doesn't work the way you want ... | Continue reading
Web Sites - Traffic to e-commerce websites is now almost evenly split between desktops and mobile devices, according to recent research from Monetate. | Continue reading
Graphic Design - Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can ... | Continue reading
Content: Marketing Podcast - Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv. | Continue reading
Brand Management - Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if ... | Continue reading
Advertising - Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing. | Continue reading
Web Sites - A consistently successful e-commerce site depends on myriad factors, and it is near on impossible to control all of them to guarantee success, but one thing you can do is ... | Continue reading
Email Marketing - Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season. | Continue reading
Marketing Strategy - Despite rumors of TV's demise, it has become one of the fastest-growing business sectors. So, what do the next years hold for people responsible for the brand strategies, design, promotion, ... | Continue reading
Web Sites - Brand websites that have had increases in visits over the past three years are more focused on advertising, social media, and email traffic than are sites that have had declines ... | Continue reading
Word-of-Mouth - Word-of-mouth marketing is not new, but companies are putting a new spin on it to help their marketing, sales, and recruiting: Instead of customers, employees are the ones spreading word ... | Continue reading
Customer Behavior - Train-of-thought analytics empowers non-techie (and techie) marketers to take streams of available data out of the hands of IT and to start making use of it. | Continue reading
Social Media - Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social. | Continue reading
Content - Create high-quality brand content that attracts and engages your customers. The following tips can help you get started. | Continue reading
Search Engine Marketing - Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. | Continue reading
Brand Management - How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would ... | Continue reading
Social Media - Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ... | Continue reading
Customer Behavior - Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according ... | Continue reading
Writing - You market and sell to businesses. So, if you're going to create B2B sales and marketing material (whichmake no mistakeyour explainer video is), keep in mind these five tips for ... | Continue reading
Sales - The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences. | Continue reading
Content - Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to ... | Continue reading
Social Media - Two-thirds of workers in the United States say they check social media while on the job, according to recent research from Bambu by Sprout Social. | Continue reading
Content - B2B marketers live in a world powered by stats and facts; no wonder data visualization has become a thing, especially since so many people are visual learners. But data visualization ... | Continue reading
Marketing Strategy: Marketing Podcast - Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017. | Continue reading
Marketing Strategy - Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing. | Continue reading
Content - B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ... | Continue reading
Marketing Strategy - If you develop a new offering, will customers buy it? That's the perennial challenge for today's companies, and it's increasing as pressures to innovate first and fast intensify. | Continue reading
Search Engine Marketing - Marketers need to focus on some of the potentially radical changes in SEO and social media that lurk in our near future. | Continue reading
Social Media - Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work best for your marketing? | Continue reading
Email Marketing - Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore. | Continue reading
Email Marketing - In love and in email marketing, you have to learn to admit when a relationship isn't workingespecially when email subscribers you're attempting to woo are instead getting you blocked or ... | Continue reading
Marketing Strategy - Why is market disruption causing such an uproar in the marketing world? And more importantly, how should brands be responding to it? | Continue reading