Career Management - San Francisco and Seattle are the cities in the United States with the strongest job markets for digital marketers, according to a recent report from MarketPro. | Continue reading
Customer Behavior - Studying your current customers can help you learn what to do today to retain more revenue tomorrow. | Continue reading
Content - Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ... | Continue reading
Social Media - Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature ... | Continue reading
Advertising - The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to show TV ads at the household level by using analytical ... | Continue reading
Social Media - Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to ... | Continue reading
Public Relations - For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible. | Continue reading
Social Media - Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether ... | Continue reading
Customer Behavior - More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from ... | Continue reading
Customer Relationships - For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, ... | Continue reading
Search Engine Marketing - Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do. | Continue reading
Social Media: Marketing Podcast - Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success. | Continue reading
Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch. | Continue reading
Search Engine Marketing - You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short ... | Continue reading
Email Marketing - About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action. | Continue reading
Customer Relationships - Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers. | Continue reading
Email Marketing - Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian. | Continue reading
Social Media - Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves. | Continue reading
Web Sites - Until the Perfect Landing Page is createdan imaginary creature, no doubtwe will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ... | Continue reading
Career Management - Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent ... | Continue reading
Social Media - This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's ... | Continue reading
General Management - Today's savvy marketers strive to balance inbound and outbound tactics in their efforts to increase brand awareness, drive demand, and retain customers. | Continue reading
Segmentation - People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ... | Continue reading
Public Relations - Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl. | Continue reading
Marketing Strategy: Marketing Podcast - Stonewall Kitchen CEO John Stiker shares the story of how two entrepreneurs grew their homemade jam and jelly business into an international success through content marketing, social media, and brand ... | Continue reading
General Management - Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes? | Continue reading
Marketing Strategy - The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ... | Continue reading
Marketing Strategy - Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon. | Continue reading
Social Media - Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier. | Continue reading
Social Media - What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more! | Continue reading
Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real resultsfaster. | Continue reading
Customer Behavior - Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according ... | Continue reading
Marketing Strategy - Mainstream adoption of VR is a little down the road, but why wait? Everything's already in place for you to start creating VR experiences for your audience today. | Continue reading
Graphic Design - Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ... | Continue reading
Metrics & ROI - Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown. | Continue reading
Career Management - Paths to the C-suite can vary widely. Some are straightforward; others involve twists and turns. Check out how some of the world's top tech CMOs got to their position. | Continue reading
Marketing Strategy - Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad ... | Continue reading
Social Media - Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ... | Continue reading
Customer Relationships - Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and ... | Continue reading
General Management - Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group. | Continue reading
Customer Relationships - A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open. | Continue reading
Career Management - Most marketers strive to communicate as effectively as possibleexcept, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage. | Continue reading
Web Sites - Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar. | Continue reading
Marketing Strategy - Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time. | Continue reading
Non-Profit: Marketing Podcast - How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, ... | Continue reading
Marketing Strategy - Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers ... | Continue reading
Email Marketing - More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. | Continue reading
Public Relations - Use these tipsstraight from the mouths of journaliststo help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox. | Continue reading