Leverage

It’s almost impossible to remove a screw with your bare hands, but easy with a screwdriver. The handle might only add a little torque, but it’s more than enough. If someone is succeeding at something you find difficult, it might be because they realized they needed a screwdriver. … | Continue reading


@seths.blog | 11 months ago

Finding a more useful umwelt

Add up all the senses you use and the things you notice: that’s your umwelt. It’s pretty obvious that your dog has a different one than you do. They see fewer colors and smell far more intelligently. Sea slugs see a much wider range of colors, and bats can sense vibrations. Among … | Continue reading


@seths.blog | 11 months ago

“Let’s face it”

In 1959, three years after Columbia Records spent a fortune rolling out stereo recording, a senior A&R executive named Ward Botsman told the New York Times, “Let’s face it, the craze for stereo has not been as intense as expected,” writing off the format that would end up thrivin … | Continue reading


@seths.blog | 11 months ago

Happiness can often be traded for money

Most of us know what enough happiness feels like. But some people are stuck in an endless cycle of seeking more money. That’s a bad trade. Because after a certain threshold, it’s hard for more money to buy you more happiness. And the trap is that trying ends up costing you both.  … | Continue reading


@seths.blog | 11 months ago

Lost on purpose

…of course, if you’re lost on purpose, you’re not lost. Lost is only possible if you are fixed on getting somewhere specific.       | Continue reading


@seths.blog | 11 months ago

x1000

The future creeps up on us slowly. But when it leaps dramatically, we notice. One spam phone call a day is an irritation. 1,000 of them destroy the utility of the phone. One photographer undercutting our rates is a threat. 1,000 of them means we can’t make a living at it any long … | Continue reading


@seths.blog | 11 months ago

Drama at work

A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skil … | Continue reading


@seths.blog | 11 months ago

The clamp and the mallet

While building a project, I found that a key part was stuck. I tapped it with a mallet, then harder, and eventually whacked at it. No luck. Then I got smart and put three clamps around the part, gently turning each one, increasing the pressure, until it simply popped out. Persist … | Continue reading


@seths.blog | 11 months ago

The problems with flat out

The desire for 11 is proof that we often want to go all the way to ten. While 11 is silly, there is a lot of pressure to give our all. But there are problems. The first is that if you try to sprint an entire marathon, you’ll hurt yourself. Systems can be stressed for […]       | Continue reading


@seths.blog | 11 months ago

Focusing attention is a skill

Where we choose to direct our gaze determines not only what we learn or believe, but how we choose to see the world. Typing is a skill. Juggling is a skill. So is project management. It’s easy to overlook the fact that we can get better at what we think about, create and consume. … | Continue reading


@seths.blog | 11 months ago

Personal process notation

“I’ll remember it later.” I’ll confess, I rarely do. It turns out, it’s easier to remember questions than answers. And tools like Google Docs and photos in the cloud give us a chance to build our own personal search engine. It takes 14 steps to construct the pages in one of my In … | Continue reading


@seths.blog | 11 months ago

The friendly professional

Friendly doesn’t mean saying ‘yes’ all the time, or changing every policy, or giving up our principles. Friendly is how it feels, not what it does.       | Continue reading


@seths.blog | 11 months ago

Signal and noise

If the signal is very weak and the noise is large, it’s easy to imagine that there’s no signal at all. AI and computers can be used as lenses now, which means we can strip away the noise and see things that we certainly didn’t expect. Dina Katabi at MIT can point a radio antenna … | Continue reading


@seths.blog | 11 months ago

Eight marketing maxims

Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose… | Continue reading


@seths.blog | 11 months ago

Valuable contributions

We actually don’t really know. Netflix just released their first-ever detailed analysis of how many hours of engagement the top 15,000+ most watched shows on the network received over a six month period. Here’s the file. Who won? That question is actually the lesson here. The fac … | Continue reading


@seths.blog | 11 months ago

Digital stocking stuffers (and the other kind)

Ever since O. Henry wrote about the Magi, it’s been pretty clear that gifts aren’t about the stuff as much as they are the intent. Holidays where gifts are expected undermine this, because it’s hard to tell where obligation begins and intent fades away. One lightweight and quick … | Continue reading


@seths.blog | 11 months ago

Elegant and classy

If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it.       | Continue reading


@seths.blog | 11 months ago

Walking the city, walking the world

Last week, I passed 800 people as I walked my way through New York. I decided to look at the folks I was walking near. Of those 800 people, not one was as conventionally attractive as a movie star. Few looked like the images I saw on the billboards I passed. Most wouldn’t be cast … | Continue reading


@seths.blog | 11 months ago

Wrestling, fighting or dancing?

We can wrestle with a challenge or a problem and find energy and possibility while doing it. And we can dance with someone else as we seek a mutual way forward. Fighting tends to be more brutal, final and hurtful than is often productive. You don’t want to spend your days fightin … | Continue reading


@seths.blog | 11 months ago

All species are invasive species

Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did. And the same is true for technologies and companies. Western Union was an interloper, telegrams were the scary new tech that was going to change … | Continue reading


@seths.blog | 11 months ago

Abundance and ideas

A colleague got an angry note. It concluded with, “you should know better.” The transgression? The sender was offended that my friend had written a post about a concept she’s been developing for nearly a decade. Of course, no idea is unique, and the posted idea sort of rhymed wit … | Continue reading


@seths.blog | 11 months ago

Hope and expectations

They’re not the same thing. Hope can fuel us. Hope can be refilled. Hope opens the door to possibility. Expectations, on the other hand, are a trap. They make us brittle and lead to disappointment. When we raise our hopes and lower our expectations, we establish a resilient way f … | Continue reading


@seths.blog | 11 months ago

The head of marketing

It’s easy to be confused about this job, because it’s not one job, it’s at least three. This is why it’s a difficult job to fill, and why turnover is so high–we’re not allocating resources or setting expectations in a way that matches the work to be done. Marketing strategy: This … | Continue reading


@seths.blog | 11 months ago

Wild Hope Now: The power of books for causes

Non-profits and charities depend on the emotional and financial support of their backers. And that support is always based on a story. A story of possibility, of justice, of community. They serve to right wrongs, to fix problems, to shine a light and to make things better. I’ve d … | Continue reading


@seths.blog | 11 months ago

The sixty-day staircase

In the moment, it’s really difficult. L’espirit descalier means, “the spirit of the staircase.” That thing you wished you had a said just a moment ago, the bon mot or the clever riposte. It only comes to us as we’re walking away. But this sort of quick comment is good for the mov … | Continue reading


@seths.blog | 11 months ago

True/useful

Here’s a simple grid that might change the way you think about internal stories: When we believe in something that’s useful but not true, it can serve a helpful purpose. The tooth fairy, perhaps. When we act on something that’s useful and also true, we’ve found a resilient path f … | Continue reading


@seths.blog | 11 months ago

When was the last time you used a compass?

How about an astrolabe? Or even a watch? Technology advances, and sooner or later, the old stuff gets left behind. It’s easy to romanticize some of the classic devices that we built civilization on, and it’s worth remembering that the tech we’re wrestling with now will soon be fa … | Continue reading


@seths.blog | 11 months ago

When the committee decides

They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, th … | Continue reading


@seths.blog | 11 months ago

The thing about Hobson

People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were ro … | Continue reading


@seths.blog | 11 months ago

The art of estimation

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on … | Continue reading


@seths.blog | 12 months ago

Study groups

If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another test. It would be whether or not they formed a study group, and who else was in it. Of course, the same is true for your project, or any sort […]       | Continue reading


@seths.blog | 12 months ago

The hard part first

If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the other hand, if you’re looking for buy-in and commitment so you can through the hard part, do it last. People are terrible at ignoring sunk costs, and … | Continue reading


@seths.blog | 12 months ago

The long-range forecast keeps shifting

Exactly. That’s why it’s a forecast, not an accurate account of what’s going to happen in the future. This seems axiomatic, but our desire for certainty keeps letting us down. The shifting of forecasts is evidence that they’re merely forecasts.       | Continue reading


@seths.blog | 12 months ago

After the meteorite

When it slams into your house and destroys it, we’re likely to pursue one of two lines of thinking: –How did I cause this? What choices did I make, what mistakes did I permit, why did I deserve to have this damage, or who can I blame? –Well, that happened, now what should I do? [ … | Continue reading


@seths.blog | 12 months ago

The network scam

Lana Swartz coined this term in her breakthrough paper on crypto. A scam always involves a transaction. In the traditional fraud, the scammer tells a lie and the buyer, either with or without diligence, believes it and loses everything. You buy the magic beans, but they don’t gro … | Continue reading


@seths.blog | 1 year ago

Generosity and gratitude

A gift doesn’t diminish the giver. Sharing creates connection, possibility and energy. And the magic of gratitude is that it improves everything it touches, especially the person who offered it in the first place. So, what holds us back? Fear. Fear of connection, of change, of se … | Continue reading


@seths.blog | 1 year ago

Long form AI

The new version of Claude can read a document of up to 400 pages in about three minutes. You can then ask it for criticism, summaries or other insights. I wouldn’t use it on a piece of literature, but if you’re reading for work (aren’t we all), it will dramatically increase how m … | Continue reading


@seths.blog | 1 year ago

Three sheet metaphors

Here’s a large blue bedsheet, queen sized. If we’re going to pull it taut, it will take the coordinated effort of eight people, each pulling just the right amount, from each corner and edge. If we’re going to billow it up and down, like a parachute, we’re going to need those peop … | Continue reading


@seths.blog | 1 year ago

Nice bike

A well-designed bicycle is efficient, inexpensive and delightful. If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Until, of cou … | Continue reading


@seths.blog | 1 year ago

The perfect conditions

Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect.      … | Continue reading


@seths.blog | 1 year ago

Working with problems

They’re everywhere we look. Here are a few thoughts on the ones that won’t go away: First, is it a problem or a situation? Problems, by definition, have solutions. You might not like the cost of the solution, the trade-offs it leads to, or the time and effort it takes, but proble … | Continue reading


@seths.blog | 1 year ago

Who’s got the camera?

For years, I’ve been using this picture of Neil Armstrong when I tell the story of meeting him and hearing his talk at one of his last public appearances: I wasn’t there when this photo was taken, so I relied on a Google image search to find it: I compounded Google’s error. Sorry … | Continue reading


@seths.blog | 1 year ago

The second mistake

That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second … | Continue reading


@seths.blog | 1 year ago

Turtleneck confusion

Apple didn’t succeed because of the way Steve Jobs dressed. Just like SBF’s hair didn’t put him in jail. We can look at the outré behavior of various Silicon Valley overlords and come to the conclusion that it’s not only a necessary part of the job but actually the cause of their … | Continue reading


@seths.blog | 1 year ago

Learning, connecting, deciding (and amazing)

My new short LinkedIn class on project management just launched, and I’ll be discussing it live today with Amanda Ruud … we’ll be there if you want to bring your questions. Sooner or later, all important work becomes project work. After the extraordinary feedback from her last se … | Continue reading


@seths.blog | 1 year ago

A long time is not the same as never

It might feel like an endless slog now, but when the innovation appears, people won’t remember how long it took to get here. Often, we assume that today’s snapshot is actually the entire movie, but it rarely is.       | Continue reading


@seths.blog | 1 year ago

The reluctant spammer

“I don’t want to send this pitch to a list of every single podcaster in the world, but we have to get the word out.” “I don’t want to send an email to every one of our previous donors every three days until they unsubscribe, but our work is so important, it has to be […]       | Continue reading


@seths.blog | 1 year ago

Finding the glitch

Many moths are attracted to light. That works fine when it’s a bright moon and an open field, but not so well for the moths if the light was set up as a bug trap. Processionary caterpillars follow the one in front until their destination, even if they’re arranged in a circle, lea … | Continue reading


@seths.blog | 1 year ago