Viber shares how its unique blend of traditional media, digital ads, content, and influencer marketing has helped its popularity grow exponentially. | Continue reading
Going viral has become a bit of a holy grail conquest for content curators. Here are a few best practices laid out by the marketing gods among us. | Continue reading
Cost per Acquisition (CPA) in NOT the only metric that really matters to your business. In fact, too much reliance on CPA can have a devastating effect. | Continue reading
The social media community is in an uproar over the sudden closure of Blab, but it’s easy to see why it failed. Here's what marketers should take away. | Continue reading
SME evaluates 2 top image creation tools: Visme and Venngage — either of which would be a great addition to any professional marketer’s toolkit. | Continue reading
WhatsApp announced that they will be sharing data with Facebook. The data will be used for ad targeting purposes for Facebook and all of the companies it owns. | Continue reading
With the constant evolution of social media, we all have to work hard to keep up. Here are the 5 most important social media trends for the upcoming year. | Continue reading
Google will soon be "punishing" sites that display interstitial ads and pop-ups on mobile sites. Here's what we have to offer as a solution. | Continue reading
Branded content is a great way to interact with potential consumers. Unlike other advertising, it's focused on telling a story that viewers find enjoyable. | Continue reading
When there is a vast difference between your target audience and your online audience, some deeper internal discussions need to happen. | Continue reading
Should content marketing be a drip or a deluge for marketers? SME Publisher, Drew Neisser, gives us his undiluted perspective on effective content strategy. | Continue reading
Facebook advertising can be intrusive and annoying, but with some strategic targeting, ads on the platform become a lot more impactful. | Continue reading
In an era of brands desiring promotion to the right channels but not wanting to overwhelm consumers, “micro influencer” marketing has emerged. | Continue reading
Brands often operate their SEO and social media teams separately, but taking a "social media SEO" approach boosts your social engagement AND search ranking. | Continue reading
Both Snapchat and Instagram are social networks for sharing visual content. Find out which one better suits your brand marketing goals, budget, and time. | Continue reading
Your content might be great, but you're set for failure if you ignore blog marketing. Learn about the metrics that drive your site traffic for free. | Continue reading
See how brands like Whole Foods, Taco Bell, and 1-800 Flowers are using emoji and chatbots in creative ways to be more engaging with their customers. | Continue reading
Snapchat just announced Memories, “a new way to save Snaps and stories on Snapchat”. Here's everything you need to know about the feature. | Continue reading
Last week, Instagram announced “Stories” — a new feature that lets users post photos and videos that disappear after 24 hours. Stories provide Instagram users with a new place to post content at a higher...read more | Continue reading
A company video allows companies, big and small, to visually connect with their audiences and get customers excited about new offerings or business developments. The difference between a high-quality video on the landing page of...read more | Continue reading
With Verizon's acquisition of Yahoo, Tumblr is about to make a huge comeback. We’re calling it here first, and here’s why. | Continue reading
Dell is an expert in executing great influencer marketing programs. Here's an in-depth look at the inner workings of their brand/influencer partnerships. | Continue reading
Is it blasphemy to call the most powerful social network a money drain? Maybe, but hear me out, and see if you disagree with my view on Facebook marketing. | Continue reading
As CEO of Renegade LLC and Publisher of the new Social Media Explorer, I’m proud to announce and invite you to today’s relaunch – featuring a fresh and revamped version of this respected authority blog...read more | Continue reading
Understanding the difference between "small business owner" and "entrepreneur" can mean the difference between the success and failure of your company. | Continue reading
Here are the key takeaways marketers should keep in mind when optimizing a social media content strategy for target demographics, especially millennials. | Continue reading
Mobile dating app Bumble is trying to revolutionize the concept of networking to be simpler, more casual, immediate, and fun with its new feature BumbleBIZZ | Continue reading
Are you clueless when it comes to content marketing? This infographic will give you the 411 on today's most effective form of marketing. | Continue reading
The augmented reality-infused Pokémon GO app is spreading like wildfire. Has its developer, Niantic, hit the jackpot, or is this fire just a passing fad? | Continue reading
Facebook Reactions were introduced in mid-March. Initially the response could be described as tepid, but new research from Unmetric shows that Reactions are gaining ground. As part of this study, Unmetric analyzed 6.2 billion Facebook...read more | Continue reading
Apple's decision to give other businesses the opportunity to interact on its interface means a massive shift in your relationship with iMessage. | Continue reading
If people are too busy taking pictures, are they missing out on the actual experience? A new study says don’t put the camera away—keep taking those selfies. | Continue reading
Marketers knew this day was bound to arrive. The Facebook algorithm is moving away from sponsored posts, instead reverting back to friends and family. | Continue reading
If you're looking to build an evergreen brand, having an engaged, qualified, and loyal cult social following is essential. Here are some tips: | Continue reading
With the evolution of conversation tech from the telephone to email, chatbots are the next wave that marketers must be conscious of to stay ahead. | Continue reading
Humans aren't inspired by content, they're inspired by emotion...and they can tell the difference. That's why the phrase "content marketing" is regressive. | Continue reading
What creates advantage in the 'Social Era'? A well-managed online community. Here are 5 key takeaways for developing your business' Internet community. | Continue reading
Social media marketers can learn a lot from language, personality, and behavior analytics. Here's an expert's perspective: | Continue reading
Do you know why people love certain brands? Because they stick with their brand DNA. It might be innovation or value, but those brands give it consistently. | Continue reading
Twitter has released its newest app, Twitter Dashboard, in an effort to help small businesses connect with their audience and manage their social presence. | Continue reading
Social media devotees convened at the Corporate Social Media Summit to yield a new vision for marketers seeking to get the most out of social media. | Continue reading
Social media shouldn't be a budget drain. By implementing these tips, B2B businesses can significantly boost their social media marketing results. | Continue reading
Twitter advertisers can now use emojis to target individuals who have tweeted or engaged with a certain emoji. Is this effective...or just annoying? | Continue reading
Need a social media crash course? Here are five major takeaways from marketing experts at The Incite Group’s Corporate Social Media Summit 2016 (#CSMNY). | Continue reading
We're reporting live from the 2016 Incite Corporate Social Media Summit in New York. To help your FOMO, we're sharing the best live video from the event. | Continue reading
This infographic will not only teach you why you need to be on Snapchat, but also how your brand can take advantage of Snapchat marketing. | Continue reading
We're reporting live from the Incite Group’s Corporate Social Media Summit 2016. Learn about experts' views on the "Pillars of Social Success" in 2016. | Continue reading
Tired of having your Facebook posts tattooed on your timeline? Facebook’s new update will enable you to post only to your newsfeed! While users have already been able to retroactively hide their posts from their...read more | Continue reading