Marketing Strategy - CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind. | Continue reading
Social Media - Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey. | Continue reading
General Management - Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady. | Continue reading
Advertising - We're all familiar with the 3 Rs from elementary school. These days, though, every marketerespecially those working in e-commerceshould have a firm grip on three other essential Rs: retention, retargeting, ... | Continue reading
Social Media - Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim ... | Continue reading
Marketing Strategy - Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.) | Continue reading
Social Media - Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool. | Continue reading
Mobile - B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services. | Continue reading
Sales - Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra. | Continue reading
Marketing Strategy: Marketing Podcast - Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization. | Continue reading
General Management - The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views? | Continue reading
Customer Relationships - Respect for a brandfor its identity, purpose, and achievementsincreases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go ... | Continue reading
Email Marketing - Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid. | Continue reading
Marketing Strategy - B2B marketing leaders who have experience with rapid growth give advice on the role of Marketing in such growth, what it means to think like a growth marketer, what challenges ... | Continue reading
Customer Relationships - By taking a granular look at how consumers interact with your brand, you can make the customer experience easier and parlay seemingly insignificant interactions into a big win. | Continue reading
Marketing Strategy - Want to boost your business during one of the biggest retail seasons? Check out these tips and tricks for running some back-to-school campaigns. | Continue reading
Search Engine Marketing - What is the return on investment for B2B companies when they spend on Google AdWords search advertising? | Continue reading
Marketing Strategy - At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over ... | Continue reading
Content - Planning on a video to educate your customers or employees? Then you'll need to be aware of the following problems associated with video-based learning. | Continue reading
Email Marketing - Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path. | Continue reading
Marketing Strategy - What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing? | Continue reading
General Management - From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the ... | Continue reading
Social Media - Facebook again grabbed headlinesthis time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how ... | Continue reading
Customer Behavior - The Pokémon Go craze demonstrates people's thrill over chasing something down for a reward. So, what lessons about reward marketing can you learn from augmented reality and virtual reality gaming? | Continue reading
Brand Management - Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute. | Continue reading
Content - If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube. | Continue reading
Metrics & ROI - Many of today's PR professionals are too focused on brand awareness, the ROI of which is hard to prove. Instead, PR pros should focus on these areas, which can be ... | Continue reading
Social Media - Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it ... | Continue reading
Marketing Strategy - Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2. | Continue reading
Customer Relationships - Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will ... | Continue reading
Customer Relationships: Marketing Podcast - Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, ... | Continue reading
Marketing Strategy - Everyone's talking about how marketers can use virtual reality (VR) in their campaigns, but is this new trend going to benefit your business? | Continue reading
Sales - The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu. | Continue reading
Sales - Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM. | Continue reading
Content - Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how ... | Continue reading
Social Media - Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical ... | Continue reading
Sales - B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network. | Continue reading
Email Marketing - Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed ... | Continue reading
Mobile - Younger demographics are favoring dark messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too. | Continue reading
Social Media - Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research ... | Continue reading
Email Marketing - What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. | Continue reading
Metrics & ROI - You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most. | Continue reading
Social Media - Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest ad format ... | Continue reading
Mobile - Businesses need a strong mobile engagement strategy, but people use the mobile Web, apps, and SMS in different ways. How can you use each mobile medium for real-time communication with ... | Continue reading
Career Management - Do marketers believe it is OK to use emojis in workplace communications? Does the appropriateness change depending on the context? | Continue reading
Content - Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever ... | Continue reading
Content - What content marketing strategies can startups learn from larger companies? I recently asked marketers with experience working for companies of different sizes for their insights. | Continue reading
Mobile - Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing. | Continue reading