Heavy Lemon Tuna

It’s easy to smirk at the ridiculous images one can make in twenty seconds with AI. People used to smirk at photographs in the 1800s. “I’ll believe it when I see it,” is no longer a useful thing to say. Truth is real, photos are not.       | Continue reading


@seths.blog | 1 year ago

The amateur presenter

Not “amateur” as in the unprepared professional. Amateur as in the passionate individual, untrained but with something to say. If you’re called on to give a talk or presentation, the biggest trap to avoid is the most common: Decide that you need to be just like a professional pre … | Continue reading


@seths.blog | 1 year ago

The paradigm flip

Paradigm shifts are appealing but rarely well executed. A paradigm is our mental model of the world. We’re surrounded by people who share a similar model, and as long as the model is working, we live our lives without thinking much about it. If you lived in a space station, the a … | Continue reading


@seths.blog | 1 year ago

“We used to do that”

When electricity came along, there was a swath of industries that were trapped in an old way of thinking. The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new. When the internet was young, the major book publishers had ever … | Continue reading


@seths.blog | 1 year ago

Project resistance

In Steven Pressfield’s classic The War of Art, he introduces the idea of Resistance. It’s the internal force that keeps us from doing our most important creative work. If an instinct, a habit or a feeling gets in the way of the work, it’s Pressfield’s Resistance. Things we would … | Continue reading


@seths.blog | 1 year ago

The first nine minutes

Mixing up a batch of homemade vegan marshmallow Fluff® is an exercise in patience. For the first nine minutes of the ten minutes it takes in the mixer, not much happens. And then, it transforms into something fluffy and delightful. Without the recipe, it’s unlikely that most folk … | Continue reading


@seths.blog | 1 year ago

Patience

It’s worth the most when it’s the most difficult to find.       | Continue reading


@seths.blog | 1 year ago

The power of expectations

When we raise our expectations for a student, a friend or a co-worker, we open the door to possibility. We offer them dignity and a chance to grow. We are offering them trust. But if we become attached to those expectations, if the expectation unmet leads us to distress or unhapp … | Continue reading


@seths.blog | 1 year ago

The community orchestra

There are people who get paid to play the flute or bassoon. There are far more people who volunteer to participate in a community orchestra. For many, rehearsals or performances are the high points of their day. The metaphor is powerful, because it teaches us that we all benefit … | Continue reading


@seths.blog | 1 year ago

Commonplace technology

Not all tech is new tech. The ballpoint pen was a revelation, and a bit controversial. Now, it’s disposable and obvious. Different industries go through tech spurts. My desk is covered with items I use every day (a mouse, headphones, a solid-state drive, transparent tape, and eve … | Continue reading


@seths.blog | 1 year ago

Two ways to defend the status quo

Deny the problem. Minimize it, make up data, distract from the conversation, make people feel like hypocrites, and emphasize the convenient and persistent elements of what is in place. Acknowledge … | Continue reading


@seths.blog | 1 year ago

Confronting consciousness

Everyone knows what it is to be conscious, and we imagine that other people are also aware. That we have a voice in our heads, apparent agency and free will, a little person inside who is commenting, making decisions and in charge. We’re not sure if dogs have this, and we’re pret … | Continue reading


@seths.blog | 1 year ago

The 2 x 4 lessons

You’ll need two 8-foot boards and six five-gallon buckets. Each board is a standard 2 x 4, about two inches by four inches in size. And the bucket is about two feet deep. The first lesson is simple: Put the board on the floor and have a colleague walk from one end to the other. [ … | Continue reading


@seths.blog | 1 year ago

Three things about innovation

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. And it’s not convenient. If it were, someone would have done it already. Finally, it’s not sure to work. If you need any or all three of these things for y … | Continue reading


@seths.blog | 1 year ago

Big science

To win a Nobel prize a hundred years ago, you might only need a legal pad and a few pencils. Today, it takes millions of dollars, scores of people and many years of effort. That’s because the most straightforward problems have been solved. One side effect of this inevitable shift … | Continue reading


@seths.blog | 1 year ago

Small groups, well organized

And those are the two challenges of anyone seeking to make an impact. First, we get distracted by the inclination to make the group as big as we can imagine. After all, the change is essential, the idea is a good one. It’s for everyone. Except that’s a trap. Because a group that’ … | Continue reading


@seths.blog | 1 year ago

What’s new at purple.space?

There are now 1,000 of us in this online community that’s not a social network. Proudly a millionth the size of some other online experiences. It includes the original Creative’s Workshop, with hundreds of people working through it, side by side. And just added, access to the Mar … | Continue reading


@seths.blog | 1 year ago

Trouble in the grey zone

In many creative industries, there’s a similar pattern. When the stakes are very low, most creators produce things that are fairly banal and ordinary. Part of that is the law of large numbers, but it’s mostly our personal cultural resistance to leaning too far into weird stuff. A … | Continue reading


@seths.blog | 1 year ago

The seduction of “why”

It’s classic linkbait. Headlines that explain why something is happening. Questions to AI about why something happens. Even kids, asking their parents. Why is easy to sell. Why is hard to deliver. Consultants make a good living explaining the why. And media companies try to. But … | Continue reading


@seths.blog | 1 year ago

Scaffolds and talent

Kindergarten teachers matter more than you think. Chess isn’t a talent, it’s a learned practice. We’re sorting for head starts, not growth. And that’s just the first chapter. I think Hidden Potential is the most important book in Adam Grant’s career. The indoctrination around tes … | Continue reading


@seths.blog | 1 year ago

The next one

When asked what his favorite composition was, Duke Ellington said, “the next one.” This is the essence of the artistic process. When we’re in the liminal space between now and what is about to come, we’re fully alive.       | Continue reading


@seths.blog | 1 year ago

Late-stage technocrats

Water flows downhill, and tech solves the easy problems first. After the launch of Amazon and Google, when smartphones reached critical mass, an easy problem to solve involved bridging information with stuff. So you could use your phone to summon a car, a case of beer, a dog sitt … | Continue reading


@seths.blog | 1 year ago

Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees had to do (especially women) in managing and expressing emotions as part of their job. She talked about how exhausting it was for flight attendants to show up with a smile, ev … | Continue reading


@seths.blog | 1 year ago

Complex or complicated?

Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces. And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with pe … | Continue reading


@seths.blog | 1 year ago

The shifting status of more data

How do we know if we’re doing a good job? In some fields, it’s always been pretty easy to tell. Either the building falls down or it doesn’t. Either the car starts after you charge the battery or it’s still dead. We can ask easy questions about how long it took or how much it […] … | Continue reading


@seths.blog | 1 year ago

The end of writer’s block

I was delighted to share this short talk with my friend Sue. I thought it might resonate with you. I hope it’s helpful. More interviews and talks are here. And my books are here.       | Continue reading


@seths.blog | 1 year ago

Spines out

I lost a cookbook the other day. After twenty more minutes of searching, there it was, right on the cookbook shelf. But the spine was much more subtle than the cover, and it hadn’t been what I was looking for or expecting. We spend a lot of time on our (metaphorical) book covers. … | Continue reading


@seths.blog | 1 year ago

The slog, the hobby and the quest

Here’s a simple XY grid to help you think about your next project, freelance career or startup: All too common are ‘fun’ businesses where someone finds a hobby they like and tries to turn it into a gig. While the work may be fun, the uphill grind of this sort of project is exhaus … | Continue reading


@seths.blog | 1 year ago

Judgment

AI pushes us to do what we actually get paid to do: make decisions. Craft used to drive our hours or even days. Get the pen lines just right. Source the Letraset. Get your instrument in tune. Sweat the details, because the details are everything. Now, I can choose from 1,000 type … | Continue reading


@seths.blog | 1 year ago

What are the defaults?

Perhaps they were chosen a very long time ago. Or with very little thought. It could be that the constraints that led to the default are long gone. They might be perpetuating bad choices, injustice or sub-optimal outputs. The best way to fix something is to look at what we assume … | Continue reading


@seths.blog | 1 year ago

Different kinds of people

It’s a tempting shortcut. Different kinds of people prefer pop tarts to pizza, or prefer expensive wine to beer, or prefer amusement parks to bowling. Except everyone is the same and everyone is different. What’s actually useful is to realize that in this moment, under these cond … | Continue reading


@seths.blog | 1 year ago

The Pizza Principle

Good pizza is rare, even though the method to create it is well known. Any efforts to make it more convenient, cheaper or easier will almost always make it worse. If you think this post is about pizza, I’m afraid that we’re already stuck.       | Continue reading


@seths.blog | 1 year ago

Consider joining Purple Space

It’s not for everyone, but it might be for you. All the details are at purple.space It’s for creatives, independents, brand managers, strategists, founders, non-profit leaders and lifelong learners.       | Continue reading


@seths.blog | 1 year ago

It could have easily gone the other way

It could have been way better. It could have been far worse. It’s easy to imagine that outcomes are inevitable, but they’re not. Was it your fault, or was it luck (good or bad)? If our story of the past is filled with second guesses, shame or blame, it can carry forward. Or perha … | Continue reading


@seths.blog | 1 year ago

Jargon comes and goes

Forty years ago in engineering class, it wasn’t unusual to talk about GIGO or FUBAR. These weren’t technical terms, they were mild complaints that signaled insider status and cultural cohesion. In a closed profession, like airplane pilots, the insider jargon lasts for generations … | Continue reading


@seths.blog | 1 year ago

Writing your book

I spent time this week with two authors who are showing up to share their lives, their insights, and their generosity in the form of books. A good book will change the reader, but it makes an even bigger impact on the author. Here’s a classic episode of Akimbo. Book publishing ha … | Continue reading


@seths.blog | 1 year ago

Input choice is easily taken for granted

We can give instructions to a fellow human by: Most people develop voiceboxes and limbs and facial expressions that make any of these usable. Computers, over the decades, have had to have them engineered. In 1983, Dan Lovy built a parser for the adventure games I was marketing at … | Continue reading


@seths.blog | 1 year ago

No thank you

Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling … | Continue reading


@seths.blog | 1 year ago

Possibility and opportunity

We have the chance to build something that creates connection and generates value. On the other hand, a system that diminishes agency and dignity is inherently unstable. When we seek to create scarcity and control and optimize output at the expense of our humanity, it may pay off … | Continue reading


@seths.blog | 1 year ago

Getting it right the first time

How unlikely is this? The artist who paints a masterpiece, from scratch, without hesitation. The playwright who doesn’t need a workshop or a reading. The architect who designs a food hall that has a layout and vibe that works without one alteration… Evolution is powerful. It give … | Continue reading


@seths.blog | 1 year ago

Password stupidity is no longer viable

[Of course, it’s not stupidity. It’s fear and superstition, which often go together. First, the rant.] It’s 2023. Major corporations should not be posting rules like this: This is not just security theatre. It’s a waste of time, the math makes no sense and it leads people to crea … | Continue reading


@seths.blog | 1 year ago

Getting better at bucket management

If you throw a bucket of water on a small campfire, you’ll succeed in putting it out. Pour a bucketful of sake into one of those little glasses and you’ll waste most of it and ruin the table setting. And try to use a bucket to refill a dried-out lake and not much will happen. […] … | Continue reading


@seths.blog | 1 year ago

Nothing to ad

A recent discussion about the challenges of direct-to-consumer marketing of a skincare product ended with one participant describing the hard part with, “nothing to ad.” She was referring to how much the thread had covered, but the pun wasn’t lost on us. Social media offered an i … | Continue reading


@seths.blog | 1 year ago

Evenly distributed

For the first time, the only time, everyone on Earth was in the same boat at the same time. We’ve long been divided by privilege, by caste, by accidents of birth or by organized hierarchies. Sure, there have been events that struck us all at once. Landing on the moon caused us al … | Continue reading


@seths.blog | 1 year ago

Fooling ourselves

It’s tempting to believe that we’re not easy to fool. Not by a magician, a politician or a banker. Other folks might be easily duped by a spammer or a hustler, but not us. And yet, no one fools you more than you. When you look in the mirror, do you see what others see, […]       | Continue reading


@seths.blog | 1 year ago

But it matters a lot to them…

To get to the Kebab House Cafe, you’ll need to drive past a dozen fast food restaurants, restaurants you can find off just about any interstate. It’s certainly less convenient to go a few blocks off the beaten path, but the food and service and vibe might be worth it. The thing i … | Continue reading


@seths.blog | 1 year ago

Learning from the Amazon gift card snafu

Millions of people got this email last night: It’s legitimate, but it’s a mistake. A mistake because: We can learn a lot about what not to do from this. First, if you make a mistake by email, fix it. Fix it by email AND fix it on your site. Let everyone who got the wrong […]      … | Continue reading


@seths.blog | 1 year ago

Confusion and certainty

When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with certainty. Untrained in the field, make a pronouncement that makes it clear that you have not just an understanding of what’s going on, but also tha … | Continue reading


@seths.blog | 1 year ago