Google Chrome offers a seemingly endless supply of helpful extensions for content marketing professionals. Find out which ones are worth your time. | Continue reading
These four eBooks represent the best of the best in 2016. Want to know why? | Continue reading
Video offers a veritable buffet for content marketers to choose from. Let your marketing goals lead the way in your decision. | Continue reading
Worried your creative writing skills won’t translate to content marketing success? Think again, as creative techniques can greatly enhance marketing. | Continue reading
In the first of our 12 days of content series, we look at why Casey Neistat, Gary Vaynerchuk and PBS Idea Channel are setting the pace for video blogging in 2017. | Continue reading
Brafton's Promotions & Engagement team weighs in on what will make social media campaigns successful for businesses in the coming year. | Continue reading
Russian hackers are targeting Google Analytics users with referral spam. Here’s how to avoid any misinterpretations of data. | Continue reading
In this year’s 12 days of content marketing series, we’re exploring content marketing trends to watch in 2017 through examples of brands doing it right. | Continue reading
Getting verified on Twitter can lend credibility to your social media marketing strategy. Here’s a look at the benefits and what you need to get verified. | Continue reading
Want to squeeze every last drop of value from your content marketing strategy? It’s time to put your calendar to work and plan ahead. | Continue reading
Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned. | Continue reading
Effective blogging practices have changed drastically in recent years, impacting everything from time spent on articles to how often blogs are posted. | Continue reading
Whether it's writing press releases or blog posts, marketers can use both to achieve the results they are looking for. | Continue reading
Thanksgiving is one of my favorite holidays, not because of the food, the time off work, or the tradition. I love it because it’s something virtually every | Continue reading
Senior Graphic Designer Maysoon Shafi reveals her design process, how she handles a challenge and the best way to find success with graphic design. | Continue reading
How to get more eyes on your Facebook ad with the right type of content targeted at the right audience. | Continue reading
Looking to glean some content marketing lessons from Thanksgiving this year? Pass the cranberry sauce and dig in for tips you’re sure to be thankful for. | Continue reading
Effective blog titles should be tailored, attention-grabbing and SEO optimized. Are your blog titles engaging readers or missing the mark? | Continue reading
Brafton Manager of Promotions & Engagement Allie Stone gives her expertise on the importance of social media marketing, effective strategies and nachos. | Continue reading
Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both. | Continue reading
No matter your candidate of choice, the 2016 presidential election has provided important lessons for marketing professionals to learn. | Continue reading
HubSpot INBOUND is the ultimate content marketing and sales event, and I dived headfirst into the conference, ready to learn all I could about the industry. | Continue reading
Free or paid, there are more tools available than ever to help with search engine optimization. Find out which ones offer the functionality you need. | Continue reading
A (John) King of all trades gives us his thoughts on life as a writer turned content marketing strategist and where he sees the industry going | Continue reading
Determining the type of CTA that is most appropriate for your content is crucial to marketing success. | Continue reading
Perry Leenhouts makes artistic vision a priority, both for clients and employees, as Brafton’s creative director. | Continue reading
Take a look at your options for repurposing content into new assets in our visual guide. | Continue reading
From roots in colonial America to a global reach, content marketing is continuing to evolve. Learn more about the history of content marketing. | Continue reading
Marketing professionals cannot afford to ignore the impact social media has on search engine optimization. | Continue reading
What marketing expos and trade shows should you attend in 2017? Our list of the 12 best events across the U.S. will help you plan your event calendar. | Continue reading
Halloween is a chance for marketers to test their most creative content ideas. Our experts weigh in on why their favorite campaigns struck gold. | Continue reading
Marketing professionals must be able to produce authoritative content marketing assets in their space to establish trust among readers and search engines. | Continue reading
These guidelines can help you craft an effective email newsletter to reach and resonate with your audience, from segmentation to content to design. | Continue reading
A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers. | Continue reading
Brafton's Director of Video Product shares his insights into creating great videos, trends to follow and avoid, and how to collaborate on a video project. | Continue reading
Keyword optimization remains an important strategy for content marketing, but it’s essential for keywords to support a quality-focused SEO approach. | Continue reading
A guide to choosing which content you can and should repurpose into something new. | Continue reading
It's been a long time coming. Penguin 4.0 is here, and we've got 3 tips to help you avoid penalties. | Continue reading
Marketing automation results improve when your message is better targeted. Here’s how to use your content to segment and score your contacts. | Continue reading
Brafton's picks of the best sessions for content marketers to have on their radars for ad:tech 2016. | Continue reading
Email marketing drives leads to convert, and the right content is what will fuel that effort. | Continue reading
Content is crucial for educating and engaging your leads. Here are four ways to make the most of content in your marketing automation to capture leads. | Continue reading
Content fuels your marketing automation and lays the groundwork for your campaign. Here's how to attract audiences and leads for your marketing automation. | Continue reading
Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast. | Continue reading
A recap of the thought process that behind revamping and repurposing one of our best performing eBooks. | Continue reading
If you're not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy. | Continue reading
Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving. | Continue reading
Whether you attended every session or missed the event entirely, these recaps will provide you with what you need to know from Content Marketing World 2016. | Continue reading