Low cost carrier Easyjet has installed a photo wall at Liverpool Street station, to promote its flights from London Stansted airport. | Continue reading
BMW unveils its mobility futures event and Propercorn hosts a flavour-themed event this weekend (18-19 June). | Continue reading
American Express is aiming to bring both its card members and golf fans closer to the golfing action at the 116th US Open Championship, with a range of interactive experiences. | Continue reading
British Airways, Bulmers, Freshbe and Strongbow were among some of the brands activating at the annual Isle of Wight Festival, which took place from the 9-12 June in Newport. | Continue reading
Vauxhall has enlisted the help of TRO to create a series of money-can't-buy experiences for football fans as part of its #GetIN campaign. | Continue reading
Airbnb has teamed up with Disney Pixar's Finding Dory film - the sequel to Finding Nemo - to offer consumers the chance to sleep in a floating apartment above the Great Barrier Reef. | Continue reading
Scotch whisky Glenfiddich has launched a virtual reality (VR) distillery tour for the world's most awarded single malt. | Continue reading
Propercorn has joined forces with culinary architects Bompas & Parr on its latest campaign, which will see a two-day event take place in London's Soho from 17-18 June. | Continue reading
Ikea unveiled its Swedish houseboat activation on the Thames in Reading this morning (2 June), which marks the run up to its new store opening in the town. | Continue reading
Nissan held a fan festival experience as part of its activation at this year's Uefa Champions League Final, which took place in Milan, Italy over the weekend (28 May). | Continue reading
Because Experiential Marketing has been appointed to deliver a major campaign for the WWF which will involve experiential activity around wild tigers. | Continue reading
Innocent will continue to activate its 'ideas for natural living' marketing strategy this summer for its Coconut Water product. | Continue reading
Annual creative summit Event 360 took place on Wednesday (25 May) at The O2's Building Six, with experiential huddles from charities Save the Children and ActionAid. | Continue reading
Save the Children hosted an experiential huddle at the Event 360 forum this morning (25 May) in which it revealed hopes to roll-out its Forced to Flee immersive event to the general public. | Continue reading
Vodafone, NFL and Fentimans shared their activation strategies, challenges and outcomes at Event360, Event and C&IT's annual summit of inspiration and insight, being held today (25 May) at Building Six at The O2. | Continue reading
Premium vodka brand Grey Goose has teamed up with aviation company Blade to offer a mixology-based experience for passengers flying from Manhattan in the US to locations such as the Hamptons and Nantucket. | Continue reading
FreemanXP EMEA has appointed Jo Warne to the newly created position of senior client services manager. | Continue reading
PG Tips, Strongbow and HSBC made it into our roundup of the most read stories of the week. | Continue reading
Mobile real-time strategy game Clash of Kings was brought to life last night (18 May), as 125 knights descended on the capital to do battle with lava monsters. | Continue reading
The PlayStation Schools Cup festival launched this week, welcoming hundreds of young, talented footballers to Reading FC's Madjeski Stadium. | Continue reading
Airbus Group, the largest international purchaser of US aerospace products in the aerospace industry, has unveiled an experience center located in Washington, DC. | Continue reading
Mercure Hotels is holding a free picnic event at Somerset House, in line with the hotel brand's partnership with National Picnic Week. | Continue reading
Juicy water brand Volvic Juiced is launching its biggest-ever brand campaign to date, which will include experience-led activity alongside nationwide sampling. | Continue reading
Located at The O2, NY-LON bar opened last summer in a collaboration between Virgin Atlantic and Delta Air Lines. | Continue reading
The first ever bar to be staffed by dogs is being opened tomorrow (6 May) courtesy of premium beer Kronenbourg 1664. | Continue reading
Budweiser Budvar has partnered with pub group New World Trading Company to sponsor the Spinfest music event, which is set to take place on Sunday (1 May). | Continue reading
Cheil London and augmented reality app Bippar are helping the Women's Equality Party map the scale of sexual harassment as part of the party's #WEcount campaign. | Continue reading
Google is opening the doors to its tech-focused Digital Garage pop-up within Newcastle City Library today (22 April). | Continue reading
With the press full of stories about the Queen's 90 years on the planet, a number of brands have decided to mark her birthday celebrations in a more imaginative way. | Continue reading
There are plenty of opportunities for brands to embrace the smart city concept when it comes to events and activations, attendees at an Advertising Week Europe panel discussion were told yesterday (19 April). | Continue reading
A team of Kwik Fit technicians have unveiled a giant portrait of the Queen, to commemorate her 90th birthday this Thursday (21 April). | Continue reading
WME | IMG has acquired experiential marketing agencies Fusion Marketing and IMG Live, as the company looks to strengthen its overall offering. | Continue reading
Event industry professionals attended the official launch of Visit Britain's Events are Great Britain campaign at Chelsea Football Club yesterday (14 April). | Continue reading
Madame Tussauds has teamed up with Legendary Pictures to create a World of Warcraft-themed experience which will tour its attractions from next month. | Continue reading
Lucasfilm and the UK government's Great Britain campaign have joined forces to host a Star Wars-themed charity art exhibition in London from 19-21 April. | Continue reading
Jack Daniel's is hosting a one-off music event at Nambucca in London on Thursday (14 April), which will see UK grime and hip hop artists join forces with musicians from Nashville. | Continue reading
Board game brand Hasbro and crowdfunding site Indiegogo have teamed up to give game designers the chance to win over £17,000 to bring their ideas to life. | Continue reading
Italian liquor brand Campari is once again opting to bring its #RediscoverRed campaign to life via a pop-up bar in east London. | Continue reading
Ear to the Ground has revealed details of the first event in its Fanatic Live series, a new initiative from the agency that aims to help brands better understand fan mentality. | Continue reading
Eventbrite is bringing its first multimedia exhibition to the capital's Oxo Tower from 6-10 April, to highlight the importance of free events to UK culture. | Continue reading
Immersive theatre company, Secret Cinema has revealed its plans to host a series of Dirty Dancing-inspired events in the summer. | Continue reading
Ben & Jerry's has teamed up with civil rights group Hope Not Hate to launch its Don't Get Frozen Out campaign, which aims to increase voting among Londoners. | Continue reading
Häagen-Dazs is offering consumers the chance to attend the launch of its limited edition floral ice cream flavours at Liberty London as VIPs. | Continue reading
Crown was named the winner of Excel London's coveted Great Agency Bake Off 2016 competition last Wednesday (23 March). | Continue reading
Mastercard will be activating its sponsorship of the UEFA Champions League final in a number of ways, the brand has told Event. | Continue reading
Hunter teamed up with Google, EE, Live Nation and JWT to host its inaugural Festival Summit at Ronnie Scott's jazz club in London today (22 March). | Continue reading
Fitbit's creative concept agency, Outside Collective, teamed up with The Halo Group to create a branded obstacle course at Olympic Park on Sunday (20 March), as part of a Sport Relief event at the site. | Continue reading
Cadbury has once again enlisted agency RPM to deliver its annual egg hunt events across National Trust and National Trust Scotland properties over Easter (25-28 March). | Continue reading