It's time for your business to spend fewer resources on acquiring new customers and more on customer retention. These strategies will get you started. | Continue reading
Would it just be easier to quit Twitter? That’s the question social media marketers are asking these days about the little blue bird. Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to c … | Continue reading
As Social Pros approaches its second birthday, we revisited some of Social Pros' best conversations to bring you this list of the 12 most popular episodes. | Continue reading
Social media makes content attribution an uphill battle for many brands. Protect your content on social with these simple tactics. | Continue reading
Get the details on 10 of the most useful video tools for every step of the video production process, from ideation and creation to editing and promotion. | Continue reading
Most marketers attest they understand their customers, but new research reveals that not nearly as many customers believe this is true. | Continue reading
Outshining your competitors on social is an audience-first strategy. Track and beat your competitors on social media using these six strategies. | Continue reading
Attract better contributors and streamline your content creation process, no matter the size of your team, using these eight actionable tips. | Continue reading
Five percent of your content is driving 90 percent of your engagement. Make the most of that five percent with a data-driven content strategy. | Continue reading
Want the laziest possible way to build an audience in social media? Rely on quotes and quote graphics, says Jay Baer. | Continue reading
Thought leadership, with help from strategic content marketing, can help businesses of any size solidify brand trust, longevity, and awareness. | Continue reading
Rather than hastily repurpose existing social content from other channels, these six brands are getting creative and making a splash with Instagram Stories. | Continue reading
Boost your social media engagement by writing powerful social messages with help from these 55 message templates and proven copywriting frameworks. | Continue reading
When mistakes were made, why so many business execs and CEOs have an apology allergy, and what to do instead. | Continue reading
Marketers, take note: Artificial intelligence is already helping brands grow and improve their advertising, customer service, web design, and SEO. | Continue reading
Learn how to double your content marketing results without breaking the bank by using Jay Baer's R5 Content Marketing Method. | Continue reading
Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and scarcity. | Continue reading
The most common marketing mistake, and the lie that every marketer tells themselves, according to Jay Baer. | Continue reading
Take back your time with these tips for honing and documenting your content marketing workflow, from start to finish. | Continue reading
The latest trends in digital advertising are all about responding to consumers’ actions with more nuance, accuracy, and relevancy than ever before. | Continue reading
The solution to the current shortage of trained digital marketers lies in building relationships with the industry's up-and-coming degree programs. | Continue reading
If your business is one of many that struggles to see positive ROI from Facebook, take a look at these simple ways to optimize your Facebook page. | Continue reading
Being precious about content marketing does nothing but fog up your windshield, says Jay Baer. | Continue reading
Content intelligence software is on the rise. Learn the pain points content intelligence addresses and how your marketing team can prepare to implement it. | Continue reading
Emojis have taken root in the modern consumer's vocabulary, and marketers need to speak the language. These tips can help you leverage emojis' marketing value. | Continue reading
Personalization and humanization are both key components of modern digital marketing. Here's how they work and why, with examples from Jay Baer. | Continue reading
The binge-watching phenomenon has plenty to teach content marketers about messaging, storytelling, customer delight, and binge-worthy content experiences. | Continue reading
Back up your marketing facts, build credibility, forge new influencer relationships, and create more authoritative content with these strategies. | Continue reading
Snapchat's latest feature provides marketers with their first reliable method of collecting the data necessary to prove their effectiveness on the platform. | Continue reading
Just launched: A new, free ebook from Jay Baer and Convince & Convert called The 3 Types of Social Media Metrics and Why They'll Get You Promoted. | Continue reading
The content that works for Baby Boomers may not work for Generation Z. Learn what every content marketer should know about generational marketing. | Continue reading
A new report on social marketing reveals the biggest challenges facing social marketers right now, along with real-world insight into this dynamic industry. | Continue reading
LinkedIn’s reach and reputation make it an ideal place to connect with your audience through targeted ads. Use these tips to craft effective LinkedIn ads. | Continue reading
New research shows how Amazon Alexa and smart speakers are making themselves indispensable in our lives, just like the iPhone did 10 years ago. | Continue reading
Learn how one software company transformed their company culture with four simple (and replicable) business strategies. | Continue reading
Too many marketers value volume over effectiveness. Correct this oversight in your content strategy with a few, simple changes in perspective. | Continue reading
The right colors can increase the effectiveness of your campaigns, especially when it comes to conversions. | Continue reading
It's time for brands to address the new demands of publishing online at scale, guided by the five pillars of "power publishing." | Continue reading
Jay Baer demonstrates how to calculate content marketing ROI and why content marketers must pay close attention to this all-important success metric. | Continue reading
Learn the Convince & Convert method for uncovering hidden content opportunities using a process called topic archaeology. | Continue reading
Your content team shouldn’t be the only ones managing your company’s social media accounts. | Continue reading
New research reveals staggering growth for Instagram influencer marketing, with no sign of slowing in the coming year. | Continue reading
Content marketing doesn't have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects. | Continue reading
New research from Animoto reveals mobile's growing impact on how social video is consumed, and how marketers are already adapting. | Continue reading
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. | Continue reading
It's time to let go of old school social media practices, where likes and follows mean winning. Refresh your marketing strategy with tips from this infographic. | Continue reading
What makes the best, most shareable content so contagious? New research from ClearVoice has some answers. | Continue reading
Learn how to turn your branded video content into a cornerstone of your conversion strategy. | Continue reading