Activewear brands can leverage digital endeavors on a more grassroots scale. | Continue reading
Chanel Beauty becomes one of the last Index beauty brands to join China's largest B2C e-tailer Tmall. | Continue reading
How brands can leverage retailers' scale to boost their visibility across digital marketing platforms | Continue reading
What good is a brand site if you can’t find it on the web? | Continue reading
Second only to a supplier’s website, search is the most frequently used digital channel along the entire B2B buying journey. | Continue reading
Cody Stack, Director of Auto at Gartner For Marketers, lays out Ford’s strategy to sway consumers late in the purchase process. | Continue reading
Loyalty isn't dead; it is merely evolving | Continue reading
Macy's wants to be the next Instagrammable hotspot. | Continue reading
How to survive as a store in the digital age. | Continue reading
Luxury brands from Bottega Veneta to Chopard benefit from China's booming | Continue reading
How brands are responding to customer expectations of newness and exclusivity. | Continue reading
Amazon has redefined e-commerce as we know it, but in the wake of declining growth in Amazon Prime membership, the everything store is evolving. | Continue reading
This online asset is critical for influencing the consumer path to purchase. | Continue reading
Although searches for clean beauty slowed in 2018, searches for vegan beauty continue on an upward trajectory. | Continue reading
With Google planning to expand app deep linking from search ads, retailers have even greater incentive to ensure the usefulness of their apps for customers. | Continue reading
The car buying process is still a hassle. | Continue reading
P&G and Unilever took an unconventional approach when it came to their new products. | Continue reading
In the midst of consumer trust and brand image issues, Chipotle launched a loyalty program this March and has seen remarkable progress since. | Continue reading
Louis Vuitton tops this year's ranking for highest digital competence in the China market. | Continue reading
Have influencers run their course? | Continue reading
With Amazon’s influence and push for profitability, bulky home care products like laundry detergents are facing the heat. | Continue reading
A brand’s ultimate goal is to drive customers to dealers, but a negative dealer site experience may undo all of the goodwill that a brand has built. | Continue reading
The secret to Balenciaga's growth might be more than just the release of a trendy sneaker. | Continue reading
Activewear isn't the niche it once was. | Continue reading
E-commerce growth in the German FMCG market has been slower than anticipated, but the top ten brands in Gartner L2's Index are taking it in their stride. | Continue reading
Experience the current state of digital for B2B manufacturers in our new interactive. | Continue reading
Two beauty brands punch above their weight class in France and the U.K. on Google search. | Continue reading
What the top ten department store brands are leaning into to differentiate themselves from the growing threat of Amazon. | Continue reading
How to make the leap into fee-based loyalty. | Continue reading
Göt2b, the hair-care brand of your rebellious teen years, just launched its largest digital campaign. | Continue reading
Costco's digital embrace is finally here. | Continue reading
Can influencer marketing be the foundation of a brand? | Continue reading
Increased site visits to educational content pages across both the U.K. and Germany is no coincidence. | Continue reading
When it comes to loyalty programs, here's how brands are setting themselves apart. | Continue reading
When it comes to assortment and content merchandising on sites, department stores have long held key advantages over both vendor brands and Amazon to help customers find the right products. | Continue reading
The path to purchase is paved with white noise. | Continue reading
E-Tailer partnerships are crucial for brands, whether or not they have direct-to-consumer commerce capabilities. | Continue reading
Though this isn't the denim dealer's first spin on Snapchat, here's why it could be its most meaningful. | Continue reading
How to efficiently educate the modern consumer. | Continue reading
New Balance is sculpting a new digital personality. | Continue reading
While brands fight for awareness by increasing loyalty prominence on digital assets, opportunities to support loyalty programs remain. | Continue reading
Celebrity brand ambassadors are crucial for brands to generate social engagement in China. But not all strategies are the same. | Continue reading
Why e-tailer partnerships are crucial for all beauty brands in France. | Continue reading
Here's why committing to digital might be the best move for your brand. | Continue reading
Here's what brands must consider in order to manifest their ideal app. | Continue reading
Auto brands must balance two crucial initiatives on Google to lock in consumers. | Continue reading