Mobile-a-Go-Go

The small screen has officially ousted TV. | Continue reading


@l2inc.com | 4 years ago

The Long Game

How to win sustainability, sustainably. | Continue reading


@l2inc.com | 4 years ago

Heinz’ Homemade App

Here's how the brand's venture could serve a hot new set of consumers. | Continue reading


@l2inc.com | 4 years ago

The Art of Ambassadors

Watch and jewelry brands trail their luxury fashion counterparts in followers and interactions on Instagram. | Continue reading


@l2inc.com | 4 years ago

Click for Coffee

Starbucks is acting on its appetite for the mobile-minded consumer. | Continue reading


@l2inc.com | 4 years ago

Top 10 European Retail Banks in Digital

Disruption from changing consumer expectations, agile challenger banks and evolving regulations have forced established retail banks to rethink their customers’ financial needs. | Continue reading


@l2inc.com | 4 years ago

See and Be Seen

Bridal jewelry is one of the few categories that shows similar levels of success across different image content types. | Continue reading


@l2inc.com | 4 years ago

The Video Commerce Come Up

While videos have historically raised brand awareness or provided product information, brands increasingly use them further down the purchase funnel. | Continue reading


@l2inc.com | 4 years ago

Instagram’s Icing

As competition heats up in the rings department, brands have a shining opportunity to differentiate themselves on Instagram. | Continue reading


@l2inc.com | 4 years ago

The Status of Social Media

While Facebook user growth is stagnant, it still has the most monthly users of all social networks. | Continue reading


@l2inc.com | 4 years ago

Refine and Replace

as Amazon increases its line of exclusive apparel and works with influencers on its The Drop collections, department stores must further invest in content and tools to not lose any more ground. | Continue reading


@l2inc.com | 4 years ago

Tip the Scale

With increased interest in digital video advertising, brands face the conundrum of how to create a sufficient amount of content without breaking the bank. | Continue reading


@l2inc.com | 4 years ago

How to Remain Relevant

Department stores must assuage customer concerns with returns to increase order value. | Continue reading


@l2inc.com | 4 years ago

Diaper Disruptors

The diaper category is ripe for disruption. | Continue reading


@l2inc.com | 4 years ago

How to Master Mobile

To improve the shopping experience and convert the majority share of their site visitors, department stores must leverage the data they already have. | Continue reading


@l2inc.com | 4 years ago

Omit the Customer Onus

In the insurance industry, the onus is often on the customer to get the required information to make a purchase. | Continue reading


@l2inc.com | 4 years ago

Tailor Your Video Content

In an age where consumers are inundated with content, it is vital to find ways to capture their attention. | Continue reading


@l2inc.com | 4 years ago

The Crown Jewel of Marketing Tactics

Despite follower counts and organic engagement slowing across social media networks, they remain critical tools in the watches and jewelry sector. | Continue reading


@l2inc.com | 4 years ago

Fulfillment Differentiators

Leading department stores that invest in their omnichannel functionalities do so with the customer in mind. | Continue reading


@l2inc.com | 4 years ago

A Perfect Place for Loyalty

Loyalty programs are a great way for brands to engage users, but they often suffer from low visibility and engagement, or even both. | Continue reading


@l2inc.com | 4 years ago

Are Brand Sites Taking a Bow?

Compared to last year, Gartner L2 observed a 6% decrease in the average tracked brand site score. | Continue reading


@l2inc.com | 4 years ago

The Great Beauty Boom

The sale of beauty and personal care products represents nearly half of a wider industry expected to reach almost £27 billion. | Continue reading


@l2inc.com | 4 years ago

Dolce & Gabbana: Still Canceled in China

Don't call it a comeback: Dolce & Gabbana is still banished from the China market. | Continue reading


@l2inc.com | 4 years ago

The Devil Is in the Format

The content of a video is just as important as the package it is delivered in. | Continue reading


@l2inc.com | 4 years ago

Getting Personal With the Digital Ecosystem

The evolving digital ecosystem is challenging personal care brands in the face of shifting consumer and retail demands. | Continue reading


@l2inc.com | 4 years ago

How to Build Customer Confidence

Customers otherwise eager to | Continue reading


@l2inc.com | 4 years ago

Missing Conversion Opportunities

Only 72% of analyzed brands with Find-an-Agent tools offer individual agent profiles, among other crucial follow-up features in the insurance industry. | Continue reading


@l2inc.com | 4 years ago

The Conquest for Catering

Online catering orders are a critical first step for many restaurant brands that invest in digital. | Continue reading


@l2inc.com | 4 years ago

The Hype Feed

StockX is a resale market for buying and selling highly sought-after sneakers, streetwear and luxury goods. | Continue reading


@l2inc.com | 4 years ago

Top 10 Insurance Brands in Digital

Here's how the top ten brands in this year's ranking are faring despite the challenges of the digital ecosystem. | Continue reading


@l2inc.com | 4 years ago

Don’t You Forget About Me

Just as consumers easily access a brand site with one search, they easily exit out with the click of a button. | Continue reading


@l2inc.com | 4 years ago

A Springboard into France

How disruptor brands are establishing a strong presence in the French market | Continue reading


@l2inc.com | 4 years ago

Celine’s Digital Enlightenment

Celine has finally left the digital dark ages. | Continue reading


@l2inc.com | 4 years ago

IKEA Has a Font Now

The brand is projecting its best quality onto the humble typeface. | Continue reading


@l2inc.com | 4 years ago

How to Augment Digital Assets

And turn a trend into a triumph. | Continue reading


@l2inc.com | 4 years ago

Don’t Cater to the Consumer

In today's day and age, it seems like consumers have all the fun. | Continue reading


@l2inc.com | 4 years ago

The New Millennial Obsession

Millennials have a combined spending power of $200B, but 60% don’t own a single credit card. | Continue reading


@l2inc.com | 4 years ago

How Do Beauty Brands Leverage LIPS?

Any makeup user in Japan would know the name @cosme, but it’s not the only one as LIPS becomes an increasingly popular beauty destination. | Continue reading


@l2inc.com | 4 years ago

Tension, Insured

In the past six years, people looking to purchase life insurance online doubled, so why aren't brands rising to the new need? | Continue reading


@l2inc.com | 4 years ago

Seize the Dayparts

Daytime events like “breakfast” grew over 170% in search volume from 2016 to 2019. | Continue reading


@l2inc.com | 4 years ago

How Stitch Fix Uses Data to Power Personalized Loyalty

In an environment where many retailers face growth challenges, here's how the brand is thriving. | Continue reading


@l2inc.com | 4 years ago

This Industry Needs to Optimize

Here's what sets the spirits industry apart from the rest. | Continue reading


@l2inc.com | 4 years ago

Own Your Keywords

Why brands need to watch out for their terms. | Continue reading


@l2inc.com | 4 years ago

Partner Up

Partner brands receive five times more traffic on these retailers than non-partner brands. Here's how. | Continue reading


@l2inc.com | 4 years ago

State of the Spirits Industry

You’ve seen the headlines. Americans are drinking less alcohol, and maybe millennials are to blame? With the growing trend towards health and wellness, consumers between the ages of 21 and 35 are drinking less. However, ... | Continue reading


@l2inc.com | 4 years ago

Top 10 Spirits in Digital

As consumer preferences change, Index brands must change alongside them to remain top of mind. | Continue reading


@l2inc.com | 4 years ago

Finding the Right Product

Brick-and-mortar retailers must quickly catch up to pure play fashion retailers and stay ahead of Amazon. | Continue reading


@l2inc.com | 4 years ago

The Proof Is in the Pizza

Is Snapchat trying to become the modern-day movie trailer? | Continue reading


@l2inc.com | 4 years ago