Is Pulse worth the effort? LinkedIn’s self-publishing platform has grown from an exclusive club of 500 “experts” to all of LinkedIn’s 230 million English-speaking users. LinkedIn members now have a fully integrated publishing platform and social media network that gives them dire … | Continue reading
Facebook’s author tag offers a potent way to build a personal brand. It’s surprising more bloggers and content marketers have not taken advantage of the feature. Facebook said it introduced the author tag last year to make it easier for readers to follow authors and for writers … | Continue reading
The Truth About Passive Income: Is It Real? Residual income, passive income, easy money, no work, right? Isn’t that what it’s all about? Maybe, but I’ll explain the truth about passive income for you. Setting up some sort of nest egg that brings you cash on a monthly basis … | Continue reading
The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of years ago to a mainstream strate … | Continue reading
Employee advocacy on social media refers to your employees using their natural contacts and communication channels to spread the word about your brand and new deals. If you don't already have a plan to tap into employee marketing, here are several reasons why it works! | Continue reading
Do you want to increase your content conversion rate and get more subscribers and customers? I’m sure you agree with me that converting ice cold traffic is pretty difficult. It takes time to convince a simple visitor to convert into a subscriber and eventually become a custome … | Continue reading
By Sophorn Chhay You pour a great deal of time, energy, and money into social media marketing, so it can be disheartening when it doesn’t seem that you’re getting much return – or are you? What if I told you that you could be getting substantially more traffic from your social me … | Continue reading
Public relations professionals may be unprepared for what some call a “blazing hot” communications trend: chatbots. A chatbot is a service, powered by rules and sometimes artificial intelligence, that interacts with users via a chat interface, as Matt Schlicht explains in his Med … | Continue reading
Advocates are fans of your company who spread the word about your products. Influencers are fans of your company who spread the word about your products. It's understandable that you may be wondering what the difference is between influencer vs. advocate marketing! But the two wo … | Continue reading
Most large and mid-sized businesses have a social media presence. They constantly tweet and post about their products and other company news. That may be part of the problem. There’s a huge divide between what companies deliver on social media and what consumers expect. Companies … | Continue reading
By Aaron Gray Emotional targeting can substantially increase conversions and sales. Appealing to your audience’s emotions allows your business to connect with them on a deeper, more meaningful level. Arousing an emotional response triggers your visitors to become buying customers … | Continue reading
Blogging is a little bit like running (bear with us): After doing it for too long, your form gets sloppy and you are in danger of doing more harm than good. Part of our job is to notice bad habits and bring them to your attention so you can benefit! Blogging SEO is an excellent e … | Continue reading
Social media is a great place to market. Apart from the fact that you don’t need significant monetary invested to get stated on most social networks, the knowledge that social media keeps growing by the day is a huge incentive for any marketer. According to a recent study by Smar … | Continue reading
You don’t want to be one of those companies that does things by the seat of their pants. Measuring results through carefully selected marketing analytics can give you a good picture of what’s going on with your SaaS company’s marketing campaigns. In addition, by tracking these 10 … | Continue reading
Misconduct by the CEO, even if it’s not illegal, greatly impacts the organization – and lately there have been many unfortunate instances of scoundrels in the C-suite. The recent cases mostly involve improper relationships (such a useful equivocation) with employees or contractor … | Continue reading
Brands that provide reporters a streamlined digital newsroom experience gain a distinct media relations advantage. Corporate public relations can do a much better job creating corporate newsrooms that deliver what journalists want, a new survey reveals. Only 6% of journalists sur … | Continue reading
A recent study by Marketing Profs reveals that 90% of entrepreneurs are already using social media as a marketing tool with the majority of the remaining 10% expected to join the queue soon. This is great news because social media allows businesses to communicate directly with cu … | Continue reading
Red Lobster may have missed a golden opportunity to capitalize on a Beyoncé song on social media. Lyrics of the song “Formation,” which are not suitable for a family audience, refer to going to Red Lobster. Fans immediately turned to Twitter to comment on the song and view Red Lo … | Continue reading
Text Below PhotoThe post Sample blog 3 appeared first on Brandpoint.com. | Continue reading
Retargeting users after they leave your site, particularly if they haven’t taken any action, is crucial to eliminating lost leads, and expanding the ability to create and retain customers. Lifecycle marketing, which is often associated with email alone, needs to be going hand in … | Continue reading
Donald Trump may be a controversial and divisive character, but PR experts say he offers important lessons to PR professionals and business leaders. PR veterans don’t suggest adopting Trump’s political views or copying his hairstyle, but they do recommend that PR and corporate ex … | Continue reading
There are some easy ways to incorporate content marketing with traditional advertising.The post Marketing Mash-Up: How to Mix Content With Traditional Ads appeared first on dcustom.com. | Continue reading
It’s a beautiful day in India – especially Kolkata, where I live. The summer heat has mellowed a bit. Finally. I am in my “leisure” mode now. All I want is to relax with pure coconut juice in one hand, and a copy of ‘All The Light You Cannot See’ in another. (I hope you... Contin … | Continue reading
Everyone knows that smartphone use is skyrocketing both in the U.S. and abroad. Marketers appreciate the importance of mobile marketing yet many are unprepared and struggling. Marketing departments are scrambling to learn how to reach consumers effectively through their smartphon … | Continue reading
If content is king, then content marketing is surely a must. It doesn’t matter your industry or the size of your company. However, in order to be successful with content marketing, you need a plan. And at the very beginning of your planning, you’ll need to analyze your content ne … | Continue reading
Nestlé Maggi hopes to again become the top-selling noodle in India after a long and costly controversy over alleged lead contamination of its popular instant noodles. Indian regulators banned the noodles last June after its tests found excess lead in noodles and only recently rev … | Continue reading
Before you get creative and go #Hashtagging your way to Twitter fame, keep some best practices in mind.The post The Essential Guide to #Hashtags appeared first on dcustom.com. | Continue reading
There’s an ongoing clash between PR and SEO over how best to gain better search engine placements – and which approach works best, earned media placements created by public relations or search engine optimization of owned content. The conflict arises because PR and SEO pros have … | Continue reading
How much money can you make on YouTube? This is the basic question that arises in the minds of budding YouTubers. To be frank it has no definite answer. Well, after reading this article you might feel that you’re infact asking the wrong question. Let me explain you why? How much … | Continue reading
The term “Growth Hacking” is not a particularly new term, but the use of it has become far more prevalent. It is something that everyone should understand, especially marketers. It helps startups succeed with a low budget and a grass roots approach. What is “growth | Continue reading
Public speaking is among the most dreaded activities for most people. Up to 75% business professionals suffer from glossophobia, the fear of public speaking. PR and marketing pros are no exception. Most get the heebie-jeebies before presentations to clients, superiors, community … | Continue reading
The right metrics are essential to gain real insight into the impact of marketing programs, including website, email, social media, and content marketing. Sometimes, using only the common metrics for a given media can produce misleading results and fail to provide real understand … | Continue reading
In a recent HubSpot article, they run a story of Amerihope Alliance, a law firm that struck gold with inbound marketing after consistently struggling with paid advertising. Yet, it didn't really take a lot of effort. Amerihope is a law firm that focuses on foreclosure defense and … | Continue reading
We’ve been in this industry many years – doing optimization work, teaching, consulting. The core problems we’ve observed with the optimization people seem to still boil down to these things Not knowing what to do in general (resulting in using random hacks and tactics) Not knowin … | Continue reading
What was called “arithmetic” in grammar school, “math” in high school, and “statistics” in college is called “data analytics” in business. Data analytics has become an increasingly important skill for public relations professionals and other creative professionals in business. Co … | Continue reading
Bloggers and publishers aren’t in an easy situation nowadays. The industry is changing and people are consuming online content differently than they were even five years ago. A major behavioural shift took place (and is still taking place) which fundamentally affects the whole in … | Continue reading
With an ROI of $44.25 for every $1 spent (ExacTarget), email marketing is proving to be one of the most effective digital marketing strategies. This explains why 72% of small businesses use or plan to use email. Real estate professionals, too, can benefit from email marketing. It … | Continue reading
Random fandom—the trait philosopher Bertrand Russell quaintly labels "zest"—is the sign of the happy camper.You can be a fan of almost anything—foods, wines, games, cameras, books, birds, rocks, plants, people, countries, cultures—and it will light your fire, Russell says in The … | Continue reading
Okay, before I start, let me say that this is going to be a very short post because I am really, really short on time. I am starting to work on a new project. (A very technical one, for that matter. Have to hit the ‘research’ button in a few minutes!) But I just figured... Contin … | Continue reading
Volkswagen’s emissions testing scandal last autumn was so severe some observers said it threatened to send the company to the junkyard. But Volkswagen now believes it has turned a corner and hopes to speed away from the crisis, leaving it behind in the smog (sorry about that). Vo … | Continue reading
Marketing remains one of the biggest challenges for Software as a Service (SaaS) startups. Although the industry has seen significant growth in the past decade, with a compounded annual growth rate of 19.5 percent, individual companies report branding and market penetration as ke … | Continue reading
Are Your Readers Excited About Your Articles? Imagine having a conversation with a new client. You’re trying to keep them engaged in what you have to say, but it’s clear they’re just looking for an escape. No matter what you have to say, or how enthusiastic you say it, they’re ju … | Continue reading
Two types of plans are essential in preparing for a PR crisis: a crisis management plan and an ongoing communications measurement plan. “You need to know what’s happening out there, and your dashboard software is the most important piece of any crisis environment,” says Josh Mach … | Continue reading
PR experts typically recommend against going on the offensive when faced with a PR crisis. Counter-attacking accusers only makes matters worse, they say. Instead, assume a defensive position, quickly apologize, correct the situation and make amends. Sometimes, however, the best d … | Continue reading
Influencer marketing is now a prevalent PR and marketing tactic. PR agencies and corporate departments frequently boast about the benefits of influencer marketing to clients and corporate C-suite executives as a powerful yet affordable strategy. By partnering with influencers, th … | Continue reading
A business can sink or swim based on their brand. It sums your whole a company. From the colours you use, logo style and slogan; your brand will give your customers, at a glance, a clear look into...[[ This is a content summary only. Visit my website for full links, other content … | Continue reading
What is a social entrepreneur? Is it just a trendy title anyone can attach to themselves if they believe they do good, or is it something all business owners and entrepreneurs should strive to be? I’m not surprised if the “social entrepreneur” title confuses you. Not all online d … | Continue reading