Unilever deodorant Sure is teaming up with Chelsea, Everton and Southampton to drive awareness among the brand's key audience and offer a number of fan experiences. | Continue reading
Whisky brand Glenfiddich is To host its 'Glenfiddich Deconstructed' event next month, which aims to teach guests how to construct their own whisky. | Continue reading
Australian finance brand ANZ has installed a digital activation at the Australian Open, designed to give tennis fans the experience of playing a high-energy sports-themed game. | Continue reading
Tequila brand El Jimador is celebrating National Margarita Day with a masterclass showcasing the brand alongside Herradura Tequila. | Continue reading
Tottenham Hotspur's aim to create the ultimate fan experience, Dyson's Crystal Maze-style challenge, the launch of Virgin Sport, BMW's immersive exhibition with the Tate and the latest Bellwether report are this week's most read stories. | Continue reading
To celebrate the month of 'Veganuary', Event looks at three veg-focused catering trends. | Continue reading
To celebrate the launch of House of Holland's second interiors collection with design brand Habitat, British fashion designer Henry Holland has taken over a space at The Hoxton, Holborn. | Continue reading
The Institute of Practitioners in Advertising's (IPA) Bellwether report released today (18 January) reveals that event marketing budgets rose for a 13th consecutive quarter. | Continue reading
The Virgin Group has launched Virgin Sport, a new company that will run a series sports festivals and events. | Continue reading
Luxury chocolate brand Elizabeth Shaw and pub chain The Botanist have partnered to beat the January blues with random tokens of kindness. | Continue reading
The Welsh Government's Tourism Product Innovation Fund is part-funding a pop-up boutique hotel that will showcase the best landscapes and experiences that Wales has to offer. | Continue reading
Culinary artists Bompas & Parr worked together with Mayfair bar Mr Fogg's Residence to send a cocktail into space. | Continue reading
Amazon rebranded Westminster tube station to Webminster to publicise its web services and cloud computing business. | Continue reading
HSE Cake has reported a profit increase of £1m year-on-year for 2016, following a number of client wins including BBC, Barclaycard and NBA. | Continue reading
London is to host the world's largest Lego exhibition inspired by DC Super Heroes including Batman, Superman and Wonder Woman. | Continue reading
Agency Ear to the Ground will handle Müller Rice's sponsorship activation at the NBA Global Games London 2017 on 12 January. | Continue reading
FreemanXP, the agency arm of brand experience business Freeman, has bolstered its team with key senior appointments. | Continue reading
Electronic cigarette company Blu staged an e-cigarette amnesty pop-up from 2-8 January, aimed at targeting smokers looking for an alternative to cigarettes as part of their new year's resolutions. | Continue reading
Automotive brand BMW is rolling out a pilot programme enabling customers to explore their ideal BMW i3 or i8 model as a real-size, interactive visualization. | Continue reading
Mobile phone brand Alcatel and media company CBS Interactive have teamed up to create a virtual reality (VR) Star Trek experience at this year's Consumer Electronics Show (CES). | Continue reading
Agency Drp is expecting a 40% profit increase to £1.4m for 2016. | Continue reading
Scotch whisky brand Bruichladdich is teaming up with Clerkenwell restaurant Bourne & Hollingsworth to host an immersive Burns Night celebration featuring cocktails and poetry recitals. | Continue reading
London's Southbank Centre is hosting 'Treehugger', the world's first virtual reality (VR) experience that aims to shift mindsets from consumerism to conservation. | Continue reading
Seasonal Christmas tree brand Pimp my Tree has launched a pop-up in Shoreditch, inviting guests to give their beards, barnets and bikes a festive make-over. | Continue reading
Female mentoring programme Fast Forward 15 is on the hunt for a 'youngtrepreneur' to act as its first ever reverse mentor. | Continue reading
A Google pop-up store in New York is offering customers jumpers for their Pixel phones, made in-store using a knitting machine. | Continue reading
Five-star lifestyle hotel The Andaz London Liverpool Street is hosting a festive installation based on the capital's east end. | Continue reading
Experiential agency TRO has been appointed by automotive brands BMW and Mini to deliver activations at Goodwood Festival of Speed for the next two years. | Continue reading
Pepsi Max in Australia has launched its latest campaign, a video which show celebrities dealing with bad traffic and hold-ups on the way to the beach, and devised an activation to bring this to life. | Continue reading
Luxury fashion brand Louis Vuitton has opened its Les Parfums Louis Vuitton pop-up California, following a global, five-city pop-up tour. | Continue reading
Westfield London has teamed up with culinary architects Bompas & Parr to stage an immersive cocktail-themed adventure called 'Beyond the Waterfall'. | Continue reading
Streaming service Spotify has launched an experiential pool party-themed campaign in Australia. | Continue reading
Tim Jones, creative director at RPM, discusses the importance of playful creativity when it comes to success within the events industry. | Continue reading
Warner Bros Interactive Entertainment has launched a campaign to celebrate new characters and bigger stories in its Lego Dimensions video game. | Continue reading
The Heritage Lottery Fund (HLF) has awarded Silverstone Heritage a £9.1 million grant, enabling it to build a brand new visitor attraction at the home of British Motor Racing in Northamptonshire. | Continue reading
More than 200 industry professionals gathered for Event's annual Christmas party last night in Shoreditch, where the final rankings in the Event 100 Club 2017 were unveiled. | Continue reading
How can brands and brand experience agencies navigate the complexities of their customers emotions? Cat Botibol, creative chief at agency pd3 gives her tips. | Continue reading
Vodka brand Smirnoff is hosting a party highlighting how the power of music can bring people and cultures together. | Continue reading
Retailer Topshop and Topman on Manchester's Regent Crescent are running a raft of experiential events for customers over the Christmas period between 3 to 24 December. | Continue reading
As London-based Produce UK staged its first exhibition, Event TV spoke to its founder about the agency's formative years, the importance of art and its next chapter. | Continue reading
Lush, the handmade cosmetics chain, is giving customers the opportunity to join a paper screen-printing workshop on Thursday 24 November. | Continue reading
McDonald's is using augmented reality app Blippar in-store as part of its Christmas advertising campaign. | Continue reading
Lego has opened its largest retail store in the world in London's Leicester Square. | Continue reading
As the Official Outfitters for The British & Irish Lions 2017 Tour, Thomas Pink's The Pink Lion Rugby Club will host a touch rugby match for children in May. | Continue reading
Brand experience agency ClinkClink has appointed Rob Uphill as event director. | Continue reading
Hair care brand Wella Professionals partnered with global brand experience agency, Jack Morton Worldwide, to create an innovative experience for both a live and digital global audience of stylists and media. | Continue reading
Wealth management brand Old Mutual Wealth has tasked experiential events agency Infrared to deliver its hospitality and ticket management programme with England Rugby. | Continue reading
Luxury chocolate brand Lindt is offering members of the public the chance to attend a chocolate and wine pairing masterclass. | Continue reading